volks-produkt

Germany’s most successful brand concept

With over 220 campaigns spanning 23 years, the Volks-Produkt is Germany’s most successful cross-media concept. Build on a trusted, award-winning brand that enjoys outstanding credibility among readers and users alike. With the Volks-Produkt, we position your product for maximum reach across the BILD Group’s media channels and beyond, throughout the entire Media Impact portfolio. This allows you to reach your target audience with high visibility and cross-media impact – even extending all the way to the point of sale (POS).

  • 220
    Successfully executed campaigns
  • 50%
    Reach in Germany of up to
  • 300%
    Sales increases of up to
  • 80%
    of clients book at least two campaigns

Questions about the Volks-Produkt?

We’re happy to support you personally.

Christoph Schmidt
Christoph Schmidt
Senior Marketing Manager
Berlin
+49 (0) 151 188 937 64
Sven Ernst
Sven Ernst
Creative Director
Berlin
+49 (0) 151 584 222 46

Key success factors of the Volks-Produkt

for all

Volks-Produkte are scalable, innovative, and always on trend

Price-performance

Volks-Produkte stand out through an exceptional price-performance ratio.

Credibility

Volks-Produkte have strong recommendation power and drive actual purchase.

Mann zeit Peace Zeichen
Added value

Volks-Produkte are enhanced through additional services and value-added offers.

Your benefits

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High-impact execution
Staging in the typical BILD style, clear product focus, and maximum visibility across all channels – from print to social media. The co-branding logo builds trust and extends the campaign all the way to the POS.
Target group expansion
Through differentiated communication across the diverse channels of the BILD Group and the Media Impact portfolio, you unlock new audiences – supported by tailored media planning for a perfect target group fit.
Positive image transfer
The co-branding with BILD creates credibility and trust – backed by experience showing that BILD readers follow your brand’s recommendations.
High media pressure
A high-impact online campaign hub and activating advertising formats with strong recommendation character reach audiences across all channels – with BILD as the powerful lead channel.

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