Media Impact launches new advertising platform Easyads
Berlin, December 15, 2022 – With the Easyads self-booking platform, advertisers can now realize their own digital advertising campaigns and play them out across the reach of the Axel Springer portfolio. The new offering from in cooperation with AdUp Technology is aimed primarily at small companies and medium-sized enterprises as well as owners of stores and online stores.
With Easyads, customers can book their own digital advertising campaigns in five simple steps – starting at just one euro. All they have to do is create or upload their advertising material, select the advertising area and the desired target group, and specify the duration and budget. Particularly in economically challenging times, Easyads thus enables even small companies to have the necessary media presence and a partnership at eye level.
Easyads reaches both national and regional target groups. For example, small regional businesses have the opportunity to address local target groups via zip code targeting.
„”Easyads is a project that was brought to life primarily by Media Impact, AdUp Technology and Axel Springer Regionalvermarktung. We are even more pleased that with Easyads we can offer an innovative solution from our own company and thus reliably accompany our customers through the transformational change as a strong partner”, says Janine Kühnrich, Director Digital Product Management at Media Impact and Easyads Project Lead.
Advantages for small and medium-sized enterprises
Once customers have created their advertising campaign, the advertising media are tailored and technologically controlled. The partners’ campaigns are played out individually between high-reach content that is relevant to the target clientele. This includes the BILD and WELT brands. Both media achieve a non-overlapping total reach of 12 million unique users 1 per month.
Users trust news content placed in journalistic quality environments almost three times more than content on social media platforms, for example. This is the result of a recent survey by the European Parliament1 – Easyads thus offers companies real added value for their products.
Sources: 1 b4p 2022 II; Base: Total population aged 14 and over; potential: 70.60 million2 https://euroefe.euractiv.es/wp-content/uploads/sites/10/2022/07/Eurobarometro-sobre-prensa-e-informacion-en-la-UE-12-7-2022.pdf