tracking guidelines media impact
video intext outstream ad- video
The InText OutStream Ad is a video ad embedded in the heart of the editorial article. The ad is already preloaded in the non-visible area, but playback only starts when there is visual contact (at least 50%) and pauses when the user scrolls out of the visible area.
Technical Data
| dimensions | min. 640 x 360 px | max. 1920 x 1080 px |
| file formats | MP4, VAST redirect |
| size | max. 4 MB |
General Requirements
The following specifications apply to the use of Media Impact’s own video player:
- Video codec: VP6/H.264
- Audio codec: MPEG Audio
- Aspect ratio: 16 : 9
- Resolution: 720p recommended
- Video length: maximum 30 seconds
If an external video player is to be used, the following requirements must also be met:
- Parameter transfer Tracking URL either “on Start” or “on Complete
- Passback function must be available
- The video must start muted
- No capping (frequency capping, geo etc.) is permitted on the agency side. The setting is made via Media Impact
- The video sound can be started by clicking or by mouseover
- Video length: maximum 30 seconds
Object-specific Features
More Information
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