DIGITAL DATA TRANSMISSION

On the website http://transfer.axelspringer.de you can call up information on setting up and sending the print documents and transfer the print documents directly. We recommend uploading with registration.

Please contact us by e-mail at: zugangsdaten.upload@axelspringer.de to obtain a transfer account.

Please send data carriers (CD, DVD) and proof to:

Axel Springer Germany GmbH
Production / Planning and Advertising Management
Zimmerstrasse 50
10888 Berlin

Take advantage of our technical possibilities and send us your advertisement via the Internet. This will save you time and money and ensure that your advertisement is published unchanged. The options and conditions for transferring your print documents by e-mail or FTP can also be found at:

http://transfer.axelspringer.de

Contact: Phone: +49 (0) 151 194 708 19 / Phone: +49 (0) 175 728 493 3
The advertising management is available Monday-Friday from 9 a.m  to 6 p.m.

NORDIC FORMAT

Type area: 374.5 mm wide, 528.0 mm high (4,224 total millimeters)
Number of columns: Ad section 8, text section 6
Column widths ad section: 1 column = 45 mm, 2 columns = 92 mm, 3 columns = 139 mm, 4 columns = 186 mm, 5 columns = 233 mm, 6 columns = 280 mm, 7 columns = 327 mm, 8 columns = 374.0 mm
Column widths of text section: 1 column = 58.5 mm, 2 columns = 121.7 mm, 3 columns = 184.9 mm, 4 columns = 248.1 mm, 5 columns = 311.3 mm, 6 columns = 374.5 mm
Full bleed: Max. 777 mm wide, 528 mm high (17 ad columns)

TABLOIDFORMAT

Type area: 247.8 mm wide x 370 mm high (1,850 total millimeters)
Number of columns: advertisement and text section, 5 columns
Column widths: 1 column = 45 mm, 2 columns = 95.7 mm, 3 columns = 146.4 mm, 4 columns = 197.1 mm, 5 columns = 247.8 mm
Full bleed: 530 mm wide, 370 mm high (11 ad columns)

File format: We recommend the PDF/X-4:2008 file format. The PDF/X-1a:2001 and PDF/X-3:2002 file formats are still valid and will also be accepted. In principle, no open formats are used. The data must be created in the original size of the display.
Fonts: All fonts used must be embedded. Positive fonts from 6 point, negative fonts from 8.5 point, semi-bold, sans serif
Line width: Line width from 0.2 mm (positive)/from 0.3 mm (negative)
Tabloid format: Print documents for the Nordic broadsheet format are automatically converted to the size for the Nordic tabloid format. Alternatively, a separate printing substrate can be supplied. Please contact us for format specifications. For advertisements that are scaled to tabloid format, we recommend the following font sizes and line widths to ensure optimum legibility. Positive fonts from 9 point, negative fonts from 12 point, semi-bold, sans serif, positive strokes min. 0.3 mm, negative strokes min. 0.45 mm
Printing process: (coldset) web offset, ISO 12647-3:2005

TECHNICAL GRID

Tone value range: Printed tone value range from 3 % to 95 %.
Tone value increase: 50 % tone of the original increases by approx. 26 % in newspaper offset printing.
Colors: Euroscale ISO 2846-2 (samples of HKS colors, version 2006 in CMYK composite printing available on request)
Register tolerance: ≤ 0.3 mm
Image resolution: 250 dpi, with line max. 1,270 dpi
Color preparation: Please use ICC color profile ISOnewspaper26v4.icc.

This takes into account the parameters achromatic build-up, maximum total ink application and the dot gain of the newspaper print.

Download profile:  
https://transfer.axelspringer.de/download/icc/ISOnewspaper26v4.icc

QR code: A minimum format of 25 x 25 mm and a resolution of 300 dpi are recommended for the legibility of QR code images in newspaper printing. The advertiser is responsible for the content of the link.

Print failure: No guarantee can be given for print failure in the event of deviating data structures. Color variations within and between printing locations are process-related and do not justify any claims for compensation. No guarantee is given for the correctness of the conversion of 4c advertisements via ICC color profiles. The dimensional stability of the newsprint is subject to slight fluctuations due to the process.

welt_header_print

Media Data

Basic information | Price list | Fact sheet

Prices & Formats

Formats

WELT AM SONNTAG

DIE WELT

WELT PRINT TOTAL

1/1 page 96,700.00 € 54,900.00 € 128,800.00 €
1/2 page 53,500.00 € 29,900.00 € 70,900.00 €
1/4 page 37,800.00 € 19,350.00 € 48,500.00 €

WELT AM SONNTAG = WELT AM SONNTAG on Saturday + WELT AM SONNTAG on Sunday incl. WELT AM SONNTAG Kompakt
DIE WELT = Monday till Friday

WELT Print Gesamt = WELT AM SONNTAG + DIE WELT
Alle Preise Basis Preisliste Nr. 102, gültig ab 1.1.2024 (Grundpreise Standardformate). Alle Preise zzgl. MwSt.

 

Key figures

Key figures

WELT AM SONNTAG

DIE WELT

WELT PRINT TOTAL

Publication Saturday + Sunday Monday till Friday WELT AM SONNTAG: Saturday + Sunday
DIE WELT: Monday till Friday
Copy price Sat.: 5.50€; Sun.: 5.50€
WAMS Kompakt: 3.50€
2.70 € WELT AM SONNTAG: Sat.: 5.50€; Sun.: 5.50€
WAMS Kompakt: 3.50€, DIE WELT: 2.70 €
Sold copies* 290,471 copies 87,836 copies 378,307 copies
Reach** 924,000 readers 961,000 readers 1,747,000 readers
Decision makers*** 207,000 readers 200,000 readers 407,000 readers

*IVW I 2024, ** ma 2024 Presse I, *** LAE 2023

 

Readership

Readership WELT AM SONNTAG

Men
72%
Women
28%
30 to 59 years
57%
University-entrance exam, university
73%
Net household income above 3,000 €
75%
Net household income above 4,000 €
56%
Net household income above 5,000 €
35%
luxury oriented*
73%

Readership DIE WELT

Men
67%
Women
33%
30 to 59 years
55%
University-entrance exam, university
65%
Net household income above 3,000 €
68%
Net household income above 4,000 €
49%
Net household income above 5,000 €
26%
luxury oriented
71%
Source: b4p 2023 III; *Luxury makes life more beautiful (at least more likely)

Contact person

Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
Sandra Metzner
Sandra Metzner
Senior Marketing Manager
Berlin
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
Catrin  Karstedt
Catrin Karstedt
Senior Marketing Manager
Berlin
Katharina Nowak
Katharina Nowak
Junior Marketing Manager
Berlin