more numbers and facts

die welt

  • 898K
    readers*
  • 90,388
    number of copies sold**
  • 67 %
    identify as men*
  • 33 %
    identify as women*
  • 59 %
    are 30 – 59 years old*
  • 71 %
    have > € 3K HHNI per month*

* b4p 2025 I; ** IVW II 2025

welt am sonntag (wams / wams kompakt)

  • 788K
    readers*
  • 281,006
    number of copies sold**
  • 71%
    identify as men*
  • 29%
    identify as women*
  • 58%
    are 30-59 years old*
  • 78%
    have > € 3K HHNI per month*

* b4p 2025 I; ** IVW II 2025

welt print gesamt (die welt / wams / wams kompakt)

  • 1.6M
    users*
  • 364,703
    number of copies sold**
  • 69%
    identify as men*
  • 31%
    identify as women*
  • 58%
    are 30 – 59 years old*
  • 74%
    have > € 3K HHNI per month*

* b4p 2025 I; ** IVW II 2025

welt digital

  • 16.23M
    digital users*
  • 116.19M
    visits**
  • 319.71M
    page impressions**
  • 54%
    have > € 3K HHNI per month***
  • 56%
    identify as men***
  • 44%
    identify as women***
  • 56%
    are 30 – 59 years old***

* AGF X-Reach July 2025; ** IVW November 2025; *** b4p 2024 III