tracking guidelines media impact
youtube video- video
Pre-rolls on YouTube are played before the video spots. The non-skippable option ensures that your pre-roll cannot be skipped by the user, which guarantees that the commercial is played.
Technical Data
dimensions | 1920 x 1080 px |
file formats | MPEG-2, MPEG-4, VAST redirect |
size | max. 10MB |
General Requirements
- Video length: For bumper ads – max. 6 seconds | For pre-rolls – max. 20 seconds
- Video codec: H.264
- Aspect ratio: 16 : 9
- Audio bit rate: 128 kbit/s or higher
- Video bit rate: no recommended minimum value (50-80 mbit/s are most frequently used)
- Frame rate: 24, 25 or 30 FPS
- For delivery as MPEG-2, MPEG Layer II or Dolby AC-3 must be selected as the audio codec
- For delivery as MPEG-4, AAC must be selected as the audio codec
For advertising media provided by third-party providers (VAST-KONFORM):
- VAST versions: VAST 2.0, VAST 3.0 and VAST 4.0 tags are supported
- Format: H.264 (MP4)
- Aspect ratio & bit rate: 16 : 9 or 4 : 3 | Resolution of maximum 720p (Optional: 1080p); At least one media file under 1000 kbit/s must be included
- Audio format: MP3 or AAC preferred
- Frame rate: Up to 30 FPS
- Additional details on requirements: https://bit.ly/2Wntmhe
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tracking guidelines media impact
we are happy to be there for you personally
Your contact person