tracking guidelines media impact
video wall- desktop
- video
The video wall consists of a total of three formats: a video is delivered together with two billboards. When the page is called up, a transparent billboard is visible and the video starts playing automatically in the background. By clicking on the transparent billboard or mouse-over for three seconds, the video opens fullscreen and plays from the front. Afterwards, a non-transparent billboard remains fixed on the homepage. The video can be paused by the user at any time and closed via a close button.
Technical Data
video dimensions | 1920×1080 (16:9, Full HD) |
billboard dimensions | see brand-specific features |
video file formats | MP4 (physical delivery only) |
billboard file formats | gif, jpg, png, html5, redirect |
video size | max. 100 MB |
billboard size | each: 200 kB (hosted by us) |
General Requirements
- The video wall generally runs with one FC1/day per user
- Two billboards are generally required: a transparent billboard, which is initially played, and a non-transparent reminder billboard
- The initially visible transparent billboard should contain a clear message/call-to-action indicating that the video will be played fullscreen
- The following applies to the billboard: animations may not exceed 30 seconds. Looping is not permitted (only with special approval from the respective publisher).
- This also applies to integrated videos
- When billboards are delivered via redirect, no styles that position the advertising material may be transferred
- For technical reasons, tablets are only played with the reminder billboard
- Please note that an ad ID must be supplied
- The resolution of the video can be increased to a sharp Full HD quality for the user. The selection of the video quality level is made automatically according to internet speed; the user has no active option to decide this
- For Programmatic Guaranteed placements, please only deliver the billboards as redirect or physical (jpg, png or gif). The delivery of the video as an MP4 file remains unaffected
- A sitebar can also be delivered as a reminder instead of a billboard.
More Information
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