tracking guidelines media impact
video preroll interactive- video
Videos in the form of pre-roll ads are clickable video commercials. The spots are shown before the actual moving image report. In addition to the clickability of classic pre-rolls, interactive pre-rolls offer a wide range of opportunities for interaction, e.g. by integrating further videos, image galleries or additional information, such as a configurator or a store locator.
Technical Data
dimensions | min. 1280 x 720 px |
file formats | MP4, VAST redirect |
size | max. 100 MB |
General Requirements
- Video codec: VP6/H.264
- Audio codec: MPEG Audio
- Aspect ratio: 16 : 9
- Delivery as redirect: with CORS header (200 response), MP4 + HTTPS capable
- Video length: maximum 30 seconds
- Advertising labeling, remaining time display and a close button must be included
- The sound in the advertising material must be able to be switched on and off by the user at any time via clearly visible controls and the volume must be adjustable
- The upper and lower 40 px should not contain any advertising-relevant messages or clickable elements
- Media Impact reserves the right to reject advertising material in the event of technical problems. Certified providers preferred (already certified: Innovid, Brainient, Sizmek)
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