tracking guidelines media impact
video livestream ad- video
The Livesteam Ad is a video ad that is integrated into the TV and event live streams of BILD and WELT. The ad is played out on the server side on the TV advertising blocks or during the TV advertising breaks directly in the stream.
Technical Data
dimensions | min. 1280 x 720 px |
file formats | MP4, VAST redirect |
size | max. 100 MB |
General Requirements
- Video codec: VP6/H.264
- Audio codec: MPEG Audio
- Aspect ratio: 16 : 9
- Delivery as redirect (not possible if MI Reach is booked): with CORS header (200 response), MP4 + HTTPS capable
- Video length: maximum 30 seconds
- The video is not clickable
- The top and bottom 40 px should not contain any advertising-relevant messages
- Media Impact reserves the right to reject advertising material in the event of technical problems. Certified providers preferred (already certified: Innovid, Brainient, Sizmek)
- Different specifications apply to the “wrapper” (on request)
- The sound in the advertising material must be able to be switched on and off by the user at any time via clearly visible controls and the volume must be adjustable
More Information
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