tracking guidelines media impact
video bumper ad- video
Videos in the form of bumper ads are clickable opener spots up to a length of 6 seconds that precede the actual moving image report.
Technical Data
dimensions | min. 1280 x 720 px |
file formats | MP4, VAST redirect |
size | max. 100 MB |
General Requirements
- Video codec: VP6/H.264
- Audio codec: MPEG Audio
- Aspect ratio: 16 : 9
- Delivery as redirect: with CORS header (200 response), MP4 + HTTPS capable
- Video length: maximum 6 seconds
- The following applies to interactive videos: advertising labeling, remaining time display and a close button must be provided
- The top and bottom 40 px should not contain any advertising-relevant messages or clickable elements
- Media Impact reserves the right to reject advertising material in the event of technical problems. Certified providers preferred (already certified: Innovid, Brainient, Sizmek)
- Different specifications apply to the “wrapper” (on request)
- The sound in the advertising material must be able to be switched on and off by the user at any time via clearly visible controls and the volume must be adjustable
More Information
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