tracking guidelines media impact
superbanner- desktop
The super banner uses the entire page width of a website and therefore offers plenty of space for a creative implementation of the advertising message. Due to its exclusive position in the header of the website, it attracts a high level of attention from the user.
Technical Data
| dimensions | 728 x 90 px, see exceptions under brand-specific features |
| file formats | gif, jpg, png, html5, redirect |
| size | 200 kB, max. 2MB reloaded (polite download) |
General Requirements
Animations may last a maximum of 30 seconds. Looping is not permitted (only with special approval from the respective publisher). This also applies to integrated videos.
Object-specific Features
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