tracking guidelines media impact
mobile lead ad- mobile
The banner remains as a reminder for a previously visible advertising medium.
Technical Data
dimensions | see general specifications |
file formats | gif, jpg, png, html5, redirect |
size | 200 kB (hosted by us), max. 2MB reloaded (polite download from external sources) |
General Requirements
Depending on the HomeRun Basic, HomeRun Deluxe and HomeRun Supreme product booked, different format sizes are permitted. The exact specifications can be found in the factsheet/offer for the properties.
- Possible sizes depending on the product booked:
- 6:1: 320 x 50 px or
- 4:1: 320 x 75 px or
- 2:1: 320 x 150 px
- Alternative size: Retina display:
- 6:1: 640 x 100 px or
- 4:1: 640 x 150 px or
- 2:1: 640 x 300 px
- When delivered as HTML5/redirect: If the advertising material is delivered in Retina resolution, it must be responsive/scalable in order to adapt to the specified frame (6:1 – 320×50 px; 4:1 – 320×75 px; 2:1 – 320×150 px)
- For delivery as jpeg, png or gif: 6:1 – 320×50 px; 4:1 – 320×75 px; 2:1 – 320×150 px; or 6:1 – 640×100 px; 4:1 – 640×150 px; 2:1 – 640×320 px
- The standard size must be supplied for programmatic and inApp postings (6:1 – 320×50 px; 4:1 – 320×75 px; 2:1 – 320×150 px)
- Animations must not exceed 30 seconds. Looping is not permitted (only with special approval from the respective publisher). This also applies to integrated videos
- For app placements: Please ensure that the creatives do not use JS events and are compatible with the iOS WebView app
- ATTENTION: Please mark the advertising material with a clearly visible –w–
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