mobile content ad

• mobile

Choice of animated or static standard banner in the format sizes 6:1 or 4:1 or 2:1 or 1:1.

• Sizes:
  • 6:1: 320 x 50 px
  • 4:1: 320 x 75 px
  • 2:1: 320 x 150 px
  • 1:1: 300 x 300 px
• Alternative size: Retina display:
  • 6:1: 640 x 100 px
  • 4:1: 640 x 150 px
  • 2:1: 640 x 300 px
  • 1:1: 600 x 600 px
• When delivered as HTML5/redirect: If the advertising material is delivered in Retina resolution, it must be responsive/scalable in order to adapt to the specified frame (6:1 – 320×50 px; 4:1 – 320×75 px; 2:1 – 320×150 px; 1:1 – 300×300 px)
• When delivered as jpeg, png or gif: 6:1 – 320×50 px; 4:1 – 320×75 px; 2:1 – 320×150 px; 1:1 – 300×300 px or 6:1 – 640×100 px; 4:1 – 640×150 px; 2:1 – 640×320 px; 1:1 – 600×600 px
• Animations may last a maximum of 30 seconds. Looping is not permitted. This also applies to integrated videos
• ATTENTION: Please mark the advertising material with a clearly visible -w-
• The standard size must be supplied for programmatic and in-app bookings (6:1 – 320×50 px; 4:1 – 320×75 px; 2:1 – 320×150 px; 1:1 – 300×300 px)
• For app placements: Please ensure that the creatives do not use JS events and are compatible with the iOS WebView app

Mobile Video Content Ad 2:1:

• The general specifications for delivery as HTML5 & Redirect delivery apply.
• Video may only start on Click to Play and Muted. Autoplay videos require special approval from the editorial team.
• The video must not loop.
• The following applies to physical delivery of the video as MP4:
  • Video dimensions: 16:9 or cropped to 320 x 150 px
    • When delivering a 16:9 video, white borders may appear to the left and right of the video; these can be colored. A HEX color code must be supplied for this purpose.
  • A poster must be supplied as a jpeg (max. 200kb) in the size of the video as a start screen (the video starts when the poster is clicked on).
    • Example: If the video is 267×150 pixels in size, the poster must also be 267x150px. If the video is 320×150 pixels, the poster must also be 320×150 pixels.
  • Format: MP4
  • Weight: max. 2 MB