tracking guidelines media impact
medium rectangle- desktop
The Rectangle medium is an advertising space that is integrated directly into the editorial content of a website.
Technical Data
dimensions | 300 x 250 px |
file formats | gif, jpg, png, html5, redirect |
size | 200 kB (hosted by us), max. 2MB reloaded (polite download from external sources) |
General Requirements
- Alternative size: Retina display 600 x 500 px
- When delivered as HTML5/redirect: If the advertising material is delivered in 600 x 500 px, it must be responsive/scalable in order to adapt to the specified frame (300 x 250 px)
- For delivery as jpeg, png or gif: 300 x 250 px or 600 x 500 px
- For programmatic postings, the standard size must be supplied (300 x 250 px)
- Animations must not exceed 30 seconds. Looping is not permitted (only with special approval from the respective publisher). This also applies to integrated videos
- For app placements: Please ensure that the creatives do not use JS events and are compatible with the iOS WebView app
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