interaction add-on

• native

With the “Interaction Add On Native”, we work with dynamic image and video text ads that are played out across the entire Media Impact portfolio and automatically adapt to the respective publisher. This ensures that the message is optimally embedded in the editorial environment. Different native formats are used.

• Images must be supplied in the four sizes listed above. If possible, at least two different motifs should be supplied in order to improve the optimization possibilities.
• The following maximum number of characters applies to the ad texts:
  • Headline: max. 35 characters (including spaces)
  • Text: max. 80 characters (including spaces)
  • Displayed URL or CTA: max. 35 characters (including spaces)
• The ads are put together by Media Impact. The images and texts must therefore be supplied separately.
• Depending on the publisher, the composition of the ad adapts dynamically. The publisher has the option of not displaying the ‘Displayed URL/CTA’ element in order to achieve a particularly harmonious image of the ads in their content. Therefore, make sure to place the most important content of your ad in the headline and at the beginning of the text.
• The display is always multiscreen. Mobile-only or desktop-only playout is not possible.

video ads – specifications & tips

Video ads must not exceed a maximum file size of 5MB and must not last longer than 15 seconds. After these 15 seconds, the video is looped (i.e. it repeats automatically). We recommend a file resolution of 720p or Full HD. Permitted formats are: mp4, webm, mov and gif. No relevant information should be placed at the edges of the image, as the video is automatically cropped to the required aspect ratios of 1:1, 4:3, 16:9 and 10:3. We also recommend creating all video ads in a separate ad group.

Positive example

• Calm atmosphere and subtle movements
• Appropriate aspect ratio

Negative example

• Many changing motifs
• High speeds
• Hectic, triggered by tempo changes
• Black edges in the video