frame ad- desktop
- mobile
DESKTOP:
The FrameAd consists of four to five different individual graphics. For the Dynamic Fireplace, one billboard and two sitebars are required. The billboard—which, depending on the site, is served either above or below the navigation bar—is slightly wider so that there is no white space between it and the Double Dynamic Sitebar. The Double Dynamic Sitebar, positioned to the left and right of the content, is sticky by default and adapts to the screen size.
The fourth and fifth advertising formats are each an oversized billboard. Both are located in the BTF area of the site page.
Visualization example
MOBILE:
On the first page impression, the Welcome Ad is initially displayed in the banner position. When scrolling, two oversized mobile content ads (658 × 370 px) follow, spaced apart. Upon reloading the page or on the second page impression, the Welcome Ad and the first Mobile Content Ad swap positions, so that the Mobile Content Ad takes the banner position and the Welcome Ad occupies the first MREC position.
Visualization example
Technical Data
| dimensions desktop | see brand-specific features |
| file format desktop | gif, jpg, png, html5, Redirect |
| dimensions mobil Content Ad | 658 x 370 px |
| dimensons mobile HPA / Welcome Ad | 300 x 600 px |
| file format mobil | jpg, png, gif |
| size | 200 kB (hosted by us), max. 2MB reloaded (polite download from external sources) |
General Requirements
- When delivering the Double Dynamic Sitebar as a redirect, please note the following: When using redirects, we ask that the delivered scripts return only a static image in the specified size. For responsive elements, it must be ensured that 100% of the available space is filled. This also means that the scripts must not make any changes to HTML elements that were not created by the scripts themselves. Positioning, calculations, and any other technical requirements are handled by the publisher.
- On tablets, the left sitebar is not displayed. In this case, either the delivered billboard or a separate billboard specifically provided for tablet can be served. In both cases, information on how the advertising material is implemented for the tablet view must be provided to the ADS team.
- For the Fireplace, the following applies: animations may last a maximum of 30 seconds. Looping is not permitted (unless explicitly approved by the respective publisher). This also applies to integrated videos.
- For the BTF billboards, the following applies: static only—no animation, no video.
