tracking guidelines media impact
double dynamic sitebar- desktop
The Double Dynamic Sitebar placed to the right and left of the content is inherently sticky and adapts to the screen size. Visualization example
Technical Data
dimensions | For physical delivery as jpg, png or gif: 600 x 1200 px each | For physical delivery as HTML5 or delivery as redirect: 300 x 600 px each & dynamic/scalable |
file formats | gif, jpg, png, html5, redirect |
size | 200 kB per banner (hosted by us), max. 2MB reloaded (polite download from external sources) |
General Requirements
- The left sitebar is not displayed on tablets and smartphones. For fixed placements, we therefore recommend the delivery of a billboard for tablet placements, as sitebars can be cut off in the display. Information on the installation of the advertising material for the tablet view must be sent to the ADS team
- For both scalable sitebars, no minimum width of the advertising material is required to ensure the same high quality of the motif at different sizes
- Animations may last a maximum of 30 seconds. Looping is not permitted (only with special approval from the respective publisher). This also applies to integrated videos
- In the case of large-scale animations (e.g. video in the entire background), an animation is only permitted on one side of the sitebar (right or left). Restrictions regarding running time (max. 30 seconds) and looping (not permitted) also apply here
- The sound (if available) may only start user-initiated (onMouseover/onClick), not automatically with an animation
- The advertising material must (for the onClick variant) contain a clearly visible symbol with which the sound (if available) can be switched on and off at an appropriate volume (e.g. loudspeaker symbol)
Please note the following for redirects: When using redirects, please ensure that the scripts supplied only return a static image of the specified size. For responsive elements, please ensure that 100% of the space provided is filled. This also means that the scripts do not make any changes to the HTML elements that were not created by the scripts. The positioning, calculation and other necessities are carried out by the publisher.
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