amazon targeting

• desktop
• mobile

Amazon targeting offers the opportunity to combine high-reach branding measures in the premium environment of the Media Impact inventory with exclusive Amazon data. Based on InMarket and lifestyle data from Amazon, high-affinity target groups can be found and addressed in the Media Impact portfolio.

• The creatives must contain the advertiser’s logo or brand name
• The ads must contain a clear and specific call-to-action (CTA) (e.g. “Shop now”)
• The creatives should have good image quality (i.e. not blurred)
• The ads must contain clear and specific text
• The entire text must be easy to read (including Terms & Conditions)
• The ads should be shorter than 30 seconds. A maximum of three rotations are permitted. Endless loops are rejected
• The advertisement must not imitate Amazon’s content
• When using white or light backgrounds, a 1px frame must be inserted
• Any advertisement that uses third-party tracking must be on Amazon’s list of pre-approved providers*
• The call-to-action (CTA):
  • Must be less than 30 characters long
  • Must not be used to promote the offer, e.g. “Save 5€”
  • Must be written in capital letters
  • Must not contain punctuation marks at the end
• Text – to be avoided:
  • Small font size
  • Low quality, blurred words
  • Low contrast colors
• Background colors:
  • Ads must stand out visually from the page content, by either a clearly visible 1px border or a high contrast background
  • Ads must not be distracting, please avoid vibrant, highly saturated colors and fake functionalities
• All advertising material must comply with the Amazon advertising guidelines: https://advertising.amazon.com/resources/ad-policy/technical-guidelines

   

*Tracking in Amazon DSP: https://advertising.amazon.com/resources/ad-policy/approved-3p-ad-servers