Ringier Axel Springer Serbia agreed to acquire Mojauto.rs , the second most visited car market place in Serbia. In addition, Ringier Axel Springer acquired in January the web company media swiss d.o.o, a subsidiary of the media swiss ag, which is owned 100% by Ringier AG. The web company operates Nekretnine.rs, one of the most visited real estate portals in Serbia. Serbia.
“The acquisitions are important strategic steps in further expanding our digital portfolio in Serbia. We will use our market position to further develop the brands into strong platforms for consumers and business partners.” said Jelena Drakulić-Petrović, General Manager of Ringier Axel Springer Serbia.
Nekretnine.rs is a fast growing real estate portal, which offers cross media real estate marketing with a high reach to private and business clients.
The online car classifieds portal Mojauto.rs is number two in its segment and offers an additional printed magazine. Its development will be enhanced through the expertise of the Ringier Axel Springer Media group in the automotive field, which already operates the Czech content portal auto.cz as well as the magazine Auto Bild in Serbia and several other countries.
The acquisition of Mojauto.rs is subject to the approval of regulatory authorities.
media contact: Christian Garrels