BILDplus launched successfully: 152,493 digital subscriptions after six months

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BILDplus launched successfully: 152,493 digital subscriptions after six months

A plus for BILDplus: BILD's journalistic content is also worth something to readers on the Internet. Only six months after its launch, the BILD brand subscription has already recruited 152,493 full-paying subscribers (status as at 5 December 2013). Around one-third of them have also subscribed to "BUNDESLIGA bei BILD", the digital soccer service with highlight clips from the 1st and 2nd Bundesliga.

BILD has been providing a comprehensive subscription for all platforms and devices since the launch of BILDplus on 11 June 2013. On, this includes a selection of the articles, in particular stories and multimedia content, which BILD has exclusively reserved or researched and edited in a special way for subscribers. Other content is still available free of charge.

Manfred Hart, editor-in-chief: "In the first few months of BILDplus, we have discovered that it is precisely those stories requiring a great deal of editorial work and research which persuade our readers to start a BILDplus subscription. Whether entertainment, sport or service topics – it is above all our multimedia storytelling and our very own journalistic BILD content which induce the readers to become subscribers to BILDplus."

Donata Hopfen, Managing Director of BILD KG: "The initial results for our newly introduced brand subscription gives us reason to be very positive: We have recruited 152,493 paying subscribers within six months and at the same time maintained the reach of at the highest level. As a result we are generating digital sales revenues as well as advertising revenues and can assert our market leadership with confidence. Even though we are still at the beginning of our subscription service, we see in this first interim result a confirmation of our strategy for paid services on the Internet."

The BILDplus package:

BILDplus is available in three different packages: BILDplus Digital for 4.99 euros/month (web, smartphone and tablet apps), BILDplus Premium for 9.99 euros/month (web, smartphone and tablet apps and additionally the e-paper editions) and BILDplus Komplett for 14.99 euros/month (web, smartphone and tablet apps, e-paper editions and the printed newspaper). “BUNDESLIGA bei BILD” can be added to each of the BILDplus packages.

media contact: Tobias Fröhlich