Green light: The Federal Cartel Office has today, Thursday 11 June 2015, approved the founding of the Axel Springer SE and FUNKE MEDIENGRUPPE marketing joint venture.
It is planned that the FUNKE MEDIENGRUPPE will hold a 25.1 per cent stake in Axel Springer Media Impact GmbH & Co. KG, which has up to now been a wholly-owned subsidiary of Axel Springer SE. The joint undertaking comprises the entire national marketing of the media services of the two shareholders and has a net penetration of 85.2 per cent (b4p 2014 II).
Axel Springer Media Impact has already been overseeing the national marketing of a number of the newspaper and magazine brands of FUNKE MEDIENGRUPPE since May 2014 within the scope of a service contract. These include, among others, the regional daily newspapers "Hamburger Abendblatt" and "Berliner Morgenpost", as well as program guides and women's magazines such as "Hörzu", "Gong", "TV Digital", "BILD der Frau", "die aktuelle", "Frau im Spiegel", "Das Goldene Blatt" or "Echo der Frau". Through the establishment of the joint venture, the FUNKE regional newspapers are now also integrated into the portfolio in terms of national marketing.
Manfred Braun, Managing Director of FUNKE MEDIENGRUPPE: "We are very happy about the decision of the Federal Cartel Office. We are going to clarify the final details as fast as possible and get the joint venture on its way."
Andreas Geyr, designated Managing Director of the joint venture: "We will have significantly more penetration, greater relevance for customers and agencies and we will also be able to provide a fresh impetus to our client business. Together we can offer our customers an improved environment and target group marketing along with additional opportunities for individual communication solutions."
Axel Springer and FUNKE MEDIENGRUPPE will register the distribution joint venture for approval by the antitrust authorities in coordination with the Federal Cartel Office.
Axel Springer SE
Tel: +49 30 25 91-7 76 09
FUNKE MEDIENGRUPPE GmbH & Co. KGaA
Dr. Tobias Korenke
Tel: +49 201 804-8860