Media Impact now offers climate-neutral brand concepts with BILD and WELT
Cross-media brand concepts such as the VOLKS-PRODUKT from BILD and WELT ERKLÄRT can now be booked by customers on a climate-neutral basis / CO2 offsetting through certified climate protection projects / Media Impact is one of the first providers of such products in the German advertising market Media Impact, the marketer for Axel Springer and other selected clients, is now offering its customers and agencies the opportunity to book climate-neutral cross-media brand concepts with BILD and WELT. This makes Media Impact one of the first marketers in Germany to create an offer of this kind. Customers can now book these cross-media communication solutions, such as the VOLKS-PRODUKT from BILD or WELT ERKLÄRT, which promise high-impact staging with a collective sender and the full service of the Axel Springer media brands, in a climate-neutral way and offset the CO2 emissions generated by the campaign. In addition to the emissions for the playout channels print, digital, digital-out-of-home and audio, these also include those generated during the creation of the campaigns. The CO2 emissions are calculated using the Green GRP, a calculation model developed as part of an industry initiative by advertisers, media agencies and publishers. The CO2 emissions are compensated together with Media Impact’s cooperation partner “ClimatePartner”. The latter implements the compensation through certified climate protection projects. Together with the Swiss shoe manufacturer Rieker, there has already been the first successful case of a climate-neutral brand concept at BILD. The “Sneaker Tip” ran from March 10 to April 28. The cross-media campaign focused on BILD Regional with 98 print placements. It also included daily fixed placements on BILD.de and rotation advertising media across the entire Media Impact portfolio. Further climate-neutral campaigns of this kind are already planned. Edda Feldkamp, Director Brand Management BILD and BILD am SONNTAG: “The issue of sustainability is also becoming increasingly relevant in the advertising industry. With our climate-neutral brand concepts, we help our customers make an important contribution to climate protection and compensate for any emissions that arise. This makes Media Impact one of the innovation drivers in the industry in Germany.” With its climate-neutral brand concepts, Media Impact is making a contribution to Axel Springer’s ambitious sustainability measures. As part of its climate strategy, the media and technology group had announced that it would be climate-neutral from the 2024 financial year and compensate for all non-reduceable emissions. By 2045, Axel Springer aims to reduce all avoidable emissions of the Group by 90 percent and thus become a net zero company in the long term. In doing so, the company wants to be a role model for the entire media industry and make a contribution to the future of current and future generations. More information is available at www.sustainability.axelspringer.com.