Media Impact reorganizes marketing

Bundling of activities in the three divisions BILD Group, WELT Group and Creative Concepts & Strategy
In the future, Media Impact will manage all genres of the media brands of BILD and WELT in one area each together
Clemens Veltheim heads the reorganized BILD Group division, Kathleen Schwiezke the likewise new WELT Group division, and Sandra Vieira and Martin Rüger the Creative Concepts & Strategy division.

Berlin, March 30, 2022 – Media Impact is reorganizing its marketing under the leadership of Chief Marketing Officer Mehmet Inan, aged 49. In doing so, the marketer is responding to the increasingly complex challenges and requirements of the advertising market. In the future, the marketing division will consist of the three units: BILD Group, WELT Group and Creative Concepts & Strategy.

As part of the reorganization, Media Impact bundles all genres of the two media brands BILD and WELT under one management each. The cross-genre bundling drives the synergies of the brands. The interplay of print, digital, digital moving image and audio of these multimedia media brands enables the most promising advertising impact for any type of brand partner.

Mehmet Inan, Chief Marketing Officer Media Impact: “With the new organization of our marketing unit, we are also transferring the so important topic of cross-media to our structures. I am delighted that Kathleen and Clemens, two proven experts, are taking over the management of the new units. In the past, they have proven their ability to develop brand strategies and drive innovation. We have big plans and we are convinced that with this setup we can be very successful in the coming years and sharpen and further expand our Media Impact brand.”

Clemens Veltheim, 39 y/o

As of April 1, 2022, he will be General Director Marketing BILD Group, heading the newly created division that bundles the units of BILD and BILD am SONNTAG, BILD Digital and the BILD Verticals, AUTO BILD and COMPUTER BILD Digital, as well as Sports Marketing with clients such as SPORT1.de and Transfermarkt. He previously served as Director Digital Brand Management BILD and Verticals, and prior to that held various roles at WELT Digital and Sports Marketing at Media Impact.

Kathleen Schwiezke, 45 y/o

Also assumes responsibility as General Director for marketing the WELT Group and thus the brands WELT AM SONNTAG, WELT, WELT Digital and the ICON Group as of April 1. In addition, she is responsible for marketing Funke's daily newspapers and the digital portals Business Insider, Finanzen.net, upday, bonial, viacom and Funke Gesundheit. Kathleen Schwiezke was previously responsible for marketing these sectors at Media Impact as Director Luxury & Lifestyle. As a result of the change, Marcus Brendel, aged 57, will now take over responsibility for the Luxury & Lifestyle sector in addition to his previous responsibility for the Finance & Tourism sectors. In her new position as Head of Luxury & Lifestyle, Christine Malecki, aged 51, will be responsible for the operational management of the division.

Sandra Vieira, 38 y/o, & Martin Rüger, 37 y/o

The overarching Media Impact creative unit Creative Concepts and Strategy is led by Directors Sandra Vieira and Martin Rüger in pair leadership. In addition to the conceptual development of customized solutions, they are also responsible for the B2B area of the company. Among other things, the new brand campaign, which has the motto "Boost Your Impact", and the "Viewsletter" were created under their leadership. With the "Viewsletter," Media Impact has established a brand-new format: An infotainment show that offers a mix of current topics from the media landscape and entertainment elements. Two episodes have already been published, and more are in the pipeline.