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ICON - Das Stilmagazin.




ICON is the award-winning style magazine in WELT AM SONNTAG that translates the international style competence of the Sunday newspaper into a magazin format. So ICON offers its readers the best of both worlds: the big look of oversized page layouts and the journalistic text quality of opinion-leading authors of the WELT Group.

Senior editor Inga Griese delivers a tasteful selection of topics from fashion, jewellery, beauty, travel and additional alternating areas. Above all, its journalistic style, elegance and humour in the written word are continuously combined with a courageous, surprising look to make it instantly recognisable.

Fashion shoots become opulent when presented with detailed travel experiences, prominent authors give insights into their very personal lifestyle world and international illustrators appreciate the large-format stage of the magazine. In the best sense, exclusiveness and extravagance form the basis for the inspiring reading experience.

For advertisers, ICON is a place where they can be integrated into an especially credible atmosphere away from the glossies. Readers respond to the style magazine in WELT AM SONNTAG with the greatest degree of trust and credibility, which reflects without a doubt on the brand messages that it displays.   

Further information:

Copy Test ICON 2017 Key Facts ICON 2017


Also see: Portrait of WELT AM SONNTAG        

2017 Rates and Formats

Format Rate
1/1 page 260 x 365 mm 27.020.00 €
2/1 page 520 x 365 mm 47.300.00 €
1/3 page high size* 105 x 365 mm 10.370.00 €

* Smaller formats exclusively upon individual agreement/availability

WELT-Gruppe Rate Card No. 95 is valid as of January 1, 2017
All rates in €, plus VAT


WELT Group Rate Card No. 95

ICON Schedule 2017

Key Data

  • Publication: Ten times per year as a supplement in WELT AM SONNTAG
  • Reach of WELT AM SONNTAG: 886,000 readers (ma 2015 Presse II)         

Readership of WELT AM SONNTAG

Readers in K Structures in %
Total 886 100
Gender Men 502 57
Women 384 43
Age 30-59 years 457 52
Net household income € 3,000 and more 478 54
Occupation Decision-makers* 205 23
Education University-entrance exam, university 555 63

Source: ma 2015 Presse II
* Self-employed, freelancers, executives professionals employees and senior civil servants

Contact for national campaigns

Carola Curio

Carola Curio
Head of Marketing

Axel-Springer-Platz 1
20350 Hamburg

+49 40 347 23316

+49 151 54 33 16 79


Benedikt Faerber

Benedikt Faerber
General Manager International Sales

Axel-Springer-Straße 65
10888 Berlin

+49 30 2591 72569

+49 30 2591 72555