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The magazine that makes you smarter.



Editorial Concept

HÖRZU WISSEN (KNOWLEDGE) is a consistent further development of HÖRZU’s editorial variety of topics and therefore represents a high-quality magazine for everyone who wants to know more.

HÖRZU WISSEN is aimed at those who believe that the areas of education and knowledge are very important. The diverse range of topics is tailored to this sophisticated and quality-conscious target group. Especially for young readers, every issue includes a 6-page knowledge special for children: HÖRZU WISSEN-Junior.

The elaborate reports on captivating knowledge-related topics combine hard facts and emotional components in an impressive look. Interviews with contemporary witnesses and comprehensive biographies of prominent personalities open up a world full of fascination for a sophisticated readership.

With well-known, competent TV personalities and in cooperation with the ZDF's knowledge programmes of Terra X and ZDF History, HÖRZU WISSEN relies on credibility and presents itself as an exclusive, exciting and reputable magazine.

HÖRZU WISSEN - The magazine that makes people smarter!

2015 Rates and Formats

(One to four colours)

Format Rate
1/1 page 9,950
1/2 page portrait / landscape 5,790
1/3 page portrait / landscape 3,980
2/1 page 19,900
2*1/2 page landscape 11,580

All rates in €, plus VAT

Source: Rate Card 2015

Key Data

  • First day of sales: Thursday
  • Publication: Bi-monthly
  • Copy price: € 3.80
  • Net paid circulation IVW IV/2014: 92,165 copies

Download English Factsheet 2015 here.


Matthias Franzen

Matthias Franzen
Unit Manager Brand Marketing TV magazines

Großer Burstah 18-32
20457 Hamburg

+49 40 347 22307

+49 40 347 22738


Benedikt Faerber

Benedikt Faerber
General Manager International Sales

Axel-Springer-Straße 65
10888 Berlin

+49 30 2591 72569

+49 30 2591 72555