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Germany's first programme magazine.

Titelseite Hörzu


Editorial Concept

HÖRZU is THE leading weekly TV magazine, which also makes it the most relevant.
No other weekly TV guide reaches more readers within the Winning Generation – the better-educated adult generation that has above-average income in upper level professions and therefore achieves a higher social status.

HÖRZU stands for quality and high user value. The editorial concepts emphasise key topics that are customised for the Winning Generation.
The key part is the programme section, which provides clear orientation on TV and radio offers through its up-to-date, clearly arranged and detailed programme information. It also recommends worthwhile broadcasts that especially interest the Winning Generation with its sophisticated and selective TV viewing.

The main editorial focus of the cover section – which presents a target-group-oriented mix of topics – is popular knowledge topics from the areas of nature, research, history and science. A special emphasis is placed on exclusivity.
Prominent authors and experts from the areas of health, medicine, environment, nature, psychology, travel, enjoyment and finance represent the core competence of HÖRZU.
They assume the continuous sponsorship of the use and service topics, strengthening their credibility.
The magazine’s overall look is opulent. It presents premium-quality positive and emotional imagery.
HÖRZU – Germany's First TV Magazine

2015 Rates and Formats

(One to four colours)

Format Ø-Preis Rate Zone 1 Rate Zone 2
(Not bookable) Sales dates:
Jan, May- Aug
Sales dates: Feb-Apr,
1/1 50,817 49,300 51,900
1/2 30,188 29,190 30,900
1/4 vertical 18,317 17,710 18,750

All rates in €, plus VAT

Key Data

  • First day of sales: Friday
  • Publication: Weekly
  • Copy price: € 1.70
  • Net paid circulation IVW IV/2014: 1,125,985 copies
  • Reach according to ma 2015 Pressemedien I:
  • Total: 5.4.% / 3.82 million
  • Men: 5.2% / 1.79 million
  • Women: 5.7% / 2.03 million

Download English Factsheet 2015 here.

Factsheet 2015



Matthias Franzen

Matthias Franzen
Unit Manager Brand Marketing TV magazines

Großer Burstah 18-32
20457 Hamburg

+49 40 347 22307

+49 40 347 22738


Benedikt Faerber

Benedikt Faerber
General Manager International Sales

Axel-Springer-Straße 65
10888 Berlin

+49 30 2591 72569

+49 30 2591 72555



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