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FRAU von HEUTE

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FRAU von HEUTE


Practical. Cheerful. Clever.



FRAU von HEUTE


Editorial Concept

FRAU von HEUTE is the response to the wishes of cost-conscious, modern female readers who want editorial quality and a broad range of topics, as well as up-to-date and carefree entertainment, week after week.

FRAU von HEUTE offers relaxing entertainment with current celebrity interviews, exclusive reports, photo series and puzzle & knowledge pages.

FRAU von HEUTE moves its readers every week with encouraging life stories and interesting portraits of women.

FRAU von HEUTE provides real help for everyday life with its big guide section.

  • Top experts such as Professor Hademar Bankhofer or star chef Cornelia Poletto share their knowledge with readers.
  • The top topic of the week – from food scandals to the new alimony laws – comprehensively informs the reader.
  • The fashion section also provides extra styling tips for well-rounded women every week in addition to the latest trends.
  • The large 16-page cookbook is removable. The wide variety of recipes – including recipes for vegetarians, vegans, people suffering from allergies and diabetics – further increases the benefit of FRAU von HEUTE.

FRAU von HEUTE offers moments of bliss for each week – and inspiration for every day!

FRAU von HEUTE is the weekly women's magazine for today's woman.

FRAU von HEUTE: Practical. Cheerful. Clever.


Key Figures

  • Publication day: Friday
  • Publication frequency: weekly
  • Copy price: € 0.89
  • Circulation (IVW I/2016): 114,858 copies
  • Reach (ma Presse I/2016):
    • Total:        0.9% / 0.61 million
    • Women:  1.7% / 0.59 million
    • Men:        0.0% / 0.02 million


Rates and Formats 2016

Format Avg. Rate Price Zone 1 Price Zone 2
(not bookable) PD: Jan.-Feb.,
June-Aug., Dec.
PD: Mar.-May,
Sept.-Nov.
1/1 € 8,110 € 7,850 € 8,370
1/2 € 5,700 € 5,500 € 5,900
1/3 € 4,545 € 4,390 € 4,700
Format Across Gutter
2/1 € 16,220 € 15,700 € 16,740
2 x 1/2 € 8,110 € 7,850 € 8,370

All rates in €, plus VAT.

Download factsheet here.


Target Group

FRAU von HEUTE Basis
Gender Women 97 51
Men 3 49
Age 14-19 years 1 7
20-29 years 6 14
30-39 years 9 14
40-49 years 19 18
50-59 years 25 18
60-69 years 16 13
70 years and older 24 18
Household net income Up to € 1,000 5 7
€ 1,000 to € 1,249 8 5
€ 1,250 to € 1,499 12 7
€ 1,500 to € 1,999 17 16
€ 2,000 and more 59 66

Composition in %
Source: ma Presse 2016 I: German-speaking population 14 years and older, 69.24 million


Combinations

The following combinations are available for booking:


Contact


Anett Groch

Anett Groch
General Manager Women´s Magazines

Großer Burstah 18-32
20457 Hamburg
Germany

+49 40 347 22737

+49 40 347 22738


Contact


Benedikt Faerber

Benedikt Faerber
General Manager International Sales

Axel-Springer-Straße 65
10888 Berlin
Germany

+49 30 2591 72569

+49 30 2591 72555


Owned by FUNKE MEDIENGRUPPE