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FRAU IM SPIEGEL

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FRAU IM SPIEGEL


Editorial Concept

FRAU IM SPIEGEL – Germany's first people magazine

  • Founder of the premium people magazine genre in Germany with an ideal mix
    of entertainment and service for the style-conscious and enchanting woman 40 years and older.
  • Exciting high society stories about German and international stars.
  • Exclusive interviews and reports from society, culture, show business
    and entertainment.
  • Ideal topic mix of fashion trends and beauty styling tips, recipe ideas,
    health reports and inspiration for decorating and lifestyle, as well as travel and culture tips.

Among the weekly women's magazines, FRAU IM SPIEGEL offers high reach and a very good price-performance ratio.

FRAU IM SPIEGEL: Authentic, mentoring and classy.


Key Figures

  • Publication day: Wednesday
  • Publication frequency: weekly
  • Copy price: € 1.60
  • Paid Circulation (IVW I/2016): 254,230 copies
  • Reach (ma Presse I/2016):
    • Total:        2.0% / 1.35 million
    • Women:  3.6% / 1.28 million
    • Men:         0.2% / 0.08 million


Rates and Formats 2016

Avg. Rate Price Zone 1 Price Zone 2
(not bookable) PD: Jan.-Feb.,
June-Aug., Dec.
PD: Mar.-May,
Sept.-Nov.
1/1 € 13,400 € 13,140 € 13,660
1/2 € 9,015 € 8,830 € 9,200
1/3 € 5,710 €5,590 € 5,830
Format across gutter
2/1 € 26,800 € 26,280 € 27,320
2 x 1/2 € 13,400 € 13,140 € 13,660

All rates in €, plus VAT.

Download factsheet here.


Target Group

FRAU IM SPIEGEL Basis
Gender Women 94 51
Men 6 49
Age 14-19 years 0 7
20-29 years 3 14
30-39 years 5 14
40-49 years 13 18
50-59 years 21 18
60- 69 years 18 13
70 years and older 39 18
Household net income Up to € 1,000 7 7
€ 1,000 to € 1,249 8 5
€ 1,250 to € 1,499 10
7
€ 1,500 to € 1,999 21 16
€ 2,000 and more 54 66

Composition in %
Source: ma Presse I/2016, German-speaking population 14 years and older, 69.24 million


Combinations

The following combinations are available for booking:

Contact


Anett Groch

Anett Groch
General Manager Women´s Magazines

Großer Burstah 18-32
20457 Hamburg
Germany

+49 40 347 22737

+49 40 347 22738


Contact


Benedikt Faerber

Benedikt Faerber
General Manager International Sales

Axel-Springer-Straße 65
10888 Berlin
Germany

+49 30 2591 72569

+49 30 2591 72555