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Editorial Concept

The magazine is a supplement to the daily newspaper DIE WELT, making it Europe’s biggest art magazine already since its launch.

BLAU wows with multifaceted stories, news, event tips, op-ed columns, and photo galleries.

Renowned feature writers and novelists including Martin Mosebach, Dirk Schümer or Wolfgang Büscher will meet important young critics like Kolja Reichert and Gesine Borcherdt.

Possible topics may involve Raphael as the interior architect of the Borgia family just as well as a visit to the Bronx studio of young painter Avery Singer.

Key Data

  • Publication frequency: 8 issues in 2018 (On Saturday in  the subscribers circulation of DIE WELTand at selected POS)
  • Price per copy (newsstand): € 6.00
  • Printed circulation: 100.000 copies
  • Subscriber circulation:  50,796 copies (IVW Q IV 2017) 

Download English Media Data 2018 here.


Eva Dahlke

Eva Dahlke
Head of Marketing Luxury and Lifestyle

Mehringdamm 33
10961 Berlin

030 308 81 88 230


All data and facts in one overview.