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Editorial Concept

The magazine is a supplement to the daily newspaper DIE WELT, making it Europe’s biggest art magazine already since its launch.

BLAU wows with multifaceted stories, news, event tips, op-ed columns, and photo galleries.

Renowned feature writers and novelists including Martin Mosebach, Dirk Schümer or Wolfgang Büscher will meet important young critics like Kolja Reichert and Gesine Borcherdt.

Possible topics may involve Raphael as the interior architect of the Borgia family just as well as a visit to the Bronx studio of young painter Avery Singer.

Key Data

  • First day of sales: Saturday
  • Publication: 8 regular issues in 2018
  • Copy price WELT am Samstag: € 2.70
  • Sold circulation IVW III/2017: 153.598 copies
  • Reach according to ma I 2017: 0.70 million

Download English Rate Card 2086 here.


Eva Dahlke

Eva Dahlke
Head of Marketing Luxury and Lifestyle

Mehringdamm 33
10961 Berlin

030 308 81 88 230


All data and facts in one overview.