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BILD der FRAU - Schlank & fit

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BILD der FRAU - Schlank & fit



BILD der FRAU - Schlank & fit

   
Editorial Concept

The magazine is aimed towards women who are especially interested in fitness and wellness trends, topics related to staying slim and gentle methods of treatment. Beauty tips, travel information and the wellness horoscope reinforce the feel-good-effect.

BILD der FRAU-Schlank & fit is a colourful mix of topics related to health and well-being – a visually opulent appearance of magazine sections and double pages packed with information.

Key Topics

  • Nutrition trends, tips for staying slim and recipes
  • Beauty
  • Fitness with brain jogging
  • Health
  • Relaxation


Key Figures

  • Publication day: Friday
  • Frequency of publication: 6 times per year
  • Copy price: € 1.95
  • Paid circulation (retail sales + subscr.): 143,941 copies
    (Ø-IVW II/2015 - I/2016)
  • Reach (b4p 2015 III):
    • Total:       1.0 % / 0.67 million
    • Women: 1.7 % / 0.61 million
    • Men:        0.2 % / 0.06 million   


Rates and Formats 2016

Format Rate
1/1 € 15,950
1/2 € 11,490
1/3 € 8,880

All rates in €, plus VAT.

Download factsheet here.


Dates 2016

Issue No. Publication Date Ad Deadline Printing Materials Deadline
1 29/01/2016 22/12/2015 06/01/2016
2 01/04/2016 26/02/2016 09/03/2016
3 03/06/2016 29/04/2016 11/05/2016
4 05/08/2016 08/07/2016 13/07/2016
5 07/10/2016 09/09/2016 14/09/2016
6 02/12/2016 04/11/2016 09/11/2016


Target Group

BILD der FRAU Schlank & fit Basis
Gender Women 91 51
Men 9 49
Age 14-19 years 4 7
20-29 years 8 14
30-39 years 12 14
40-49 years 21 18
50-59 years 24 18
60-69 years 14 13
70 years and older 16 18
Household net income Up to €1,000 8 7
€1,000 - €1,249 4 5
€1,250 - €1,499 7 7
€1,500 - €1,999 16 16
€2,000 and above 65 65

Composition in %
Source: b4p 2015 III, German-speaking population 14 years and older, 69.24 million

Contact


Dörte Langenkämper

Dörte Langenkämper

Axel-Springer-Platz 1
20350 Hamburg
Germany

+49 40 347 24579

+49 40 347 27883


Contact


Benedikt Faerber

Benedikt Faerber
General Manager International Sales

Axel-Springer-Straße 65
10888 Berlin
Germany

+49 30 2591 72569

+49 30 2591 72555