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BILD der FRAU - Schlank & fit

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BILD der FRAU - Schlank & fit



BILD der FRAU - Schlank & fit

   
Editorial Concept

The magazine is aimed towards women who are especially interested in fitness and wellness trends, topics related to staying slim and gentle methods of treatment. Beauty tips, travel information and the wellness horoscope reinforce the feel-good-effect.

BILD der FRAU-Schlank & fit is a colourful mix of topics related to health and well-being – a visually opulent appearance of magazine sections and double pages packed with information.

Key Topics

  • Nutrition trends, tips for staying slim and recipes
  • Beauty
  • Fitness with brain jogging
  • Health
  • Relaxation


Key Figures

  • Publication day: Friday
  • Frequency of publication: 6 times per year
  • Copy price: € 1.95
  • Paid circulation (retail sales + subscr.): 131.808 copies
    (Ø-IVW II/2016 - I/2017)
  • Reach (b4p 2016 III):
    • Total:       0.8 % / 0.58 million
    • Women: 1.5 % / 0.55 million
    • Men:        0.1 % / 0.04 million   


Rates and Formats 2017

Format Rate
1/1 € 16,200
1/2 € 11,670
1/3 € 9,020

All rates in €, plus VAT.

Download factsheet here.


Dates 2017

Issue No. Publication Date Ad Deadline Printing Materials Deadline
1 27/01/2017 29/12/2016 03/01/2017
2 24/03/2017 24/02/2017 01/03/2017
3 19/06/2017 20/04/2017 25/04/2017
4 28/07/2017 30/06/2017 05/07/2017
5 06/10/2017 07/09/2017 12/09/2017
6 01/12/2017 03/11/2017 09/11/2017


Target Group

BILD der FRAU Schlank & fit Basis
Gender Women 94 51
Men 6 49
Age 14-19 years 9 7
20-29 years 9 14
30-39 years 14 14
40-49 years 20 17
50-59 years 21 18
60-69 years 16 13
70 years and older 17 18
Household net income Up to €1,000 8 7
€1,000 - €1,249 3 4
€1,250 - €1,499 6 7
€1,500 - €1,999 14 16
€2,000 and above 68 67

Composition in %
Source: b4p 2016 III, German-speaking population 14 years and older, 69.56 million

Contact


Dörte Langenkämper

Dörte Langenkämper

Axel-Springer-Platz 1
20350 Hamburg
Germany

+49 40 347 24579

+49 40 347 27883


Contact


Benedikt Faerber

Benedikt Faerber
General Manager International Sales

Axel-Springer-Straße 65
10888 Berlin
Germany

+49 30 2591 72569

+49 30 2591 72555