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BILD der FRAU - Gut kochen & backen

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BDF - Gut Kochen & Backen


Simple, fast and delicious!



BILD der FRAU - Gut kochen & backen


Editorial Concept

The magazine is a competent guide and gives ideas for everyone who is excited
about cooking and baking – from beginners to experienced hobby chefs. It offers many
new recipes, as well as additional tips and tricks. Furthermore, it supports readers with
their daily meal planning and helps their families to live in a healthy way.

BILD der FRAU-Gut kochen & backen is a colourful mix of magazine sections, optically generous presentations and double pages packed with information.


Other Key Topics

  • Regional and international gourmet cuisine
  • Baking lessons and desserts
  • Hospitality and party ideas with decoration tips
  • Fitness cuisine with background information and recipes


Key Figures

  • Publication day: Friday
  • Frequency of publication: 6 times per year
  • Copy price: € 1.95
  • Paid circulation (retail sales + subscr.): 102.395 copies
    (Ø IVW II/2016 - I/2017)
  • Reach (b4p 2016 III):
    • Total:       2.0 % / 1.40 million
    • Women: 3.7 % / 1.33 million
    • Men:        0.2 % / 0.08 million


Rates and Formats 2017

Formats Rates
1/1 € 13,750
1/2 € 9,900
1/3 € 7,650


All rates in €, plus VAT.

Download factsheet here.


Dates 2017

Issue No. Publication Date Ad Deadline Printing Materials Deadline
1 05/01/2017 07/12/2016 12/12/2016
2 03/03/2017 03/02/2017 08/02/2017
3 28/04/2017 29/03/2017 03/04/2017
4 23/06/2017 23/05/2017 29/05/2017
5 25/08/2017 27/07/2017 09/08/2017
6 20/10/2017 21/09/2017 26/09/2017


Target Group

BILD der FRAU
Gut kochen & backen
Basis
Gender Women 94 51
Men 6 49
Age 14-19 years 2 7
20-29 years 7 14
30-39 years 12 14
40-49 years 17 17
50-59 years 21 18
60-69 years 18 13
70 years and older 25 18
Household net income Up to € 1,000 7 6
€ 1,000 to € 1,249 4 4
€ 1,250 to € 1,499 8 7
€ 1,500 to € 1,999 19 16
€ 2,000 and above 64 67

Composition in %
Source: b4p 2016 III, German-speaking population 14 years and older, 69.56 million

Contact


Anett Groch

Anett Groch
General Manager Women´s Magazines

Axel-Springer-Platz 1
20350 Hamburg
Germany

+49 40 347 22737

+49 40 347 22738


Contact


Benedikt Faerber

Benedikt Faerber
General Manager International Sales

Axel-Springer-Straße 65
10888 Berlin
Germany

+49 30 2591 72569

+49 30 2591 72555