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Germany talks about this - BILD am SONNTAG


Germany on Sunday – BILD am SONNTAG

"I feel like Sunday" is the claim of the current BILD am SONNTAG brand campaign.
It precisely describes the reading situation of our almost 9 million readers*.
Relaxed, curious and open for a wide variety of topics.

The lively and diverse coverage of politics and business is just as popular here as exciting stories from the world of society and sports. But it’s very important for the readers to be close to the events and get all of the relevant information first hand!
BILD am SONNTAG reports on an equal footing and is always authentic. The editorial team reflects life from personal perspectives so that anyone can see themselves in it.
Our sport section is our centrepiece: It includes the latest sports results, exciting encounters and exclusive interviews and can be removed from the centre as a separate sports paper.
BILD am SONNTAG Is Special
BILD am SONNTAG received 15 awards for its exceptional layout during the last year alone. This included 3 LeadAwards (GER), 9 European Newspaper Awards and
3 SND Awards of Excellence (USA).

No other medium has published more exclusive stories and no other Sunday newspaper was quoted more often last year** than BILD am SONNTAG.

No other weekly paper is as quick and up-to-date as BILD am SONNTAG:
The time between the copy deadline and the moment in which you hold the printed
BILD am SONNTAG in your hands is just a few hours.
BILD am SONNTAG – Germany's Biggest Sunday Newspaper!

Source: * ma 2017 Pressemedien II; ** Media-Tenor-Zitate Ranking

Unique – for your advertising!

  • This unparalleled editorial concept captivates the BILD am SONNTAG readers and ensures the highest degree of attention on every page – and you benefit from this!
  • Simply huge – in reach and cost effectiveness.
  • In the Sunday environment, without stress and a flood of information, people finally have time to plan their holidays or larger purchases. Studies have shown: Especially on Sunday, print advertising has an especially lasting effect.
  • High relevance for Germany’s men through the extensive sports section.
  • High relevance for Germany’s women through the big guide section and VIP coverage.
  • Attention-grabbing placements and special forms of advertising.

People select, review and make decisions on Sundays. Be a part of it!

*ma 2017 Pressemedien II

Basic Data

Founding year:  1956

Publication: Weekly /Sundays

Journal size: Nordic tabloid

Copy price: € 1.95

Distribution region: Germany

2018 Rates and Formats

BILD am SONNTAG Rate Card 2018

All rates in €, plus VAT


Men 67 49
Women 33 51
Age Groups
14-19 years 3 7
20-29 years 9 14
30-39 years 12 14
40-49 years 17 16
50-59 years 21 18
60-69 years 16 13
70 yeras and older 22 18
Net household income
Up to € 1,000 7 8
€ 1,000 to under € 1,500 14 12
€ 1,500 to under € 2,000 16 13
€ 2,000 to under € 2,500 16 14
€ 2,500 to under € 3,000 12 12
€ 3,000 and more 36 40

Composition in %

Basis: german-speaking population 14 years and older (70,09 million)

Source: ma 2017 Pressemedien II



Stephan Madel

Stephan Madel
Managing Director BILD Division

Axel-Springer-Str. 65
10888 Berlin

+49 30 2591 76726

+49 30 2591 73770

Contact for national campaigns

Benedikt Faerber

Benedikt Faerber
General Manager International Sales

Axel-Springer-Straße 65
10888 Berlin

+49 30 2591 72569

+49 30 2591 72555


All data and facts in one overview.