BILANZ stands for high-quality business journalism and intelligent entertainment in a magazine format that is characterised by the personal touch of Editor-in-Chief Klaus Boldt. BILANZ is critical, investigative and demanding, but also brash, egocentric and ironic when necessary. Business is much too important to not be fun.
BILANZ is endowed with a high-quality visual appearance – renowned illustrators, photographers and internationally acclaimed columnists work for BILANZ.
BILANZ views itself as the monthly business magazine for professional decision-makers and a readership with a high level of consumption and buying power that is interested in more than just business. BILANZ core-readers are the eliste clientele of DIE WELT Readership.
BILANZ is characterised by a modern topic mix that consists of business, innovation, culture, travel, design, style, food and drink.
BILANZ is published ten times a year every first Friday as a magazine in the newspaper DIE WELT and Welt Kompakt. As of January 2017 BILANZ will be published every last Friday of the month. BILANZ is supplement and stand alone monthly magazine at the newsstand. BILANZ is distributed at selected newsstands at the airport and trainstations.
Further information:Keyfacts BILANZ 2017
Also see: Portrait of DIE WELT
|Size in Page Sections||Formats (Bleed)(Anschnitt)||Gross Rates|
|2/1 page||430 mm x 265 mm||37,464.00 €|
|1/1 page||215 mm x 265 mm||22,046.00 €|
|1/2 page (high)||108 mm x 265 m||13,195.00 €|
|1/3 page (high)||72 mm x 265 mm||9,772.00 €|
All rates in €, plus VAT
|DIE WELT Collective Edition*||structure in %||index|
|Education||University-entrance exam, university||49||179|
|Net household income||3.000 Euro and more||58||143|
|Socioeconomic status||Level 1+2||49||212|
Source: AWA 2016, basis 761,000 DIE WELT Collective Edition readers; index values, total population = 100
*There will be only one issue in January/February and July/August.
**DIE WELT Collective Edition = DIE WELT + DIE WELT Kompakt
General Manager International Sales
+49 30 2591 72569
+49 30 2591 72555