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AUTO BILD


Europes No. 1



AUTO BILD

Editorial Concept


AUTO BILD is the most popular and best-known German car magazine.*
Every Friday, AUTO BILD presents itself in four colours from cover to cover: sometimes hard on the metal with test and technology articles, and sometimes beyond the bumpers with extensive service topics.
Big new and used-car comparisons, repair-shop and tyre tests, up-to-date news and reader tips, as well as travel information and insurance topics, are important elements of the editorial concept.
Especially due to the strong emphasis on topics in the categories of service/technology/reports, AUTO BILD has acquired a high degree of competence for the readership with its diverse interests.
As a result, AUTO BILD is a competent guide and partner for millions of German drivers.


*According to a study by the TNS Emnid Insitute that was commissioned by Horizont.

 

Rates and Formats 2017

Format Ø Rate Rate Zone 1 Rate Zone 2
(not bookable) Sales data: Jan, Feb, June-Aug. Dec Sales data: March-May, Sept-Nov
1/1 4c 45.150 42.900 47.400
1/2 4c 31.000 29.150 32.850
1/4 4c 16.300 15.300 17.300

All rates in €, plus VAT

Rate Card No. 34, valid as of 01.01.2017

 Please find our complete Ratecard 2017 here .


Key Data

  • First day of sales: Friday
  • Publication: Weekly
  • Copy price: € 1.90
  • Sold circulation IVW I/2017: 388.462 copies
  • Reach according to ma II 2016 Pressemedien:
  • Total: 4,9% / 3,43 million
  • Men: 9,6% / 3,28 million
  • Women: 0,4% / 0,15 million


Readership

AUTO BILD Basis
Age 14-19 years 5 7
20-39 years 35 27
40-59 years 40 36
60 years and older 21 30
Education Primary/secondary school 40 38
Secondary school certificate 36 31
University-entrance exam, university 24 31
Net household income Up to € 2,000 27 32
€ 2,000 and more 73 68

Composition in %
Source: ma 2016 Pressemedien II, men 14 years and older: 30,95 million


 

Contact


Benedikt Faerber

Benedikt Faerber
General Manager International Sales

Axel-Springer-Straße 65
10888 Berlin
Germany

+49 30 2591 72569

+49 30 2591 72555


Factsheet

All Data and facts in one overview