AUTO BILD is the most popular and best-known German car magazine.*
Every Friday, AUTO BILD presents itself in four colours from cover to cover: sometimes hard on the metal with test and technology articles, and sometimes beyond the bumpers with extensive service topics.
Big new and used-car comparisons, repair-shop and tyre tests, up-to-date news and reader tips, as well as travel information and insurance topics, are important elements of the editorial concept.
Especially due to the strong emphasis on topics in the categories of service/technology/reports, AUTO BILD has acquired a high degree of competence for the readership with its diverse interests.
As a result, AUTO BILD is a competent guide and partner for millions of German drivers.
*According to a study by the TNS Emnid Insitute that was commissioned by Horizont.
|Format||Ø Rate||Rate Zone 1||Rate Zone 2|
|(not bookable)||Sales data: Jan, Feb, June-Aug. Dec||Sales data: March-May, Sept-Nov|
All rates in €, plus VAT
Please find our complete Ratecard 2017 here .
|60 years and older||21||30|
|Secondary school certificate||36||31|
|University-entrance exam, university||24||31|
|Net household income||Up to € 2,000||27||32|
|€ 2,000 and more||73||68|
Composition in %
Source: ma 2016 Pressemedien II, men 14 years and older: 30,95 million