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WELT Print
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WELT stands for a broad range of print, digital and TV publications. WELT covers all journalistic formats – from news and opinions to documentaries.Every story – whether in text, video, photo or live reports – follows the claim to inform reliably and user-oriented and to inspire our audience equally with passionate journalism, innovative products and the joy of experimentation.

WELT AM SONNTAG

WELT AM SONNTAG is the most important weekend read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics. The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.  

WELT AM SONNTAG is published with one issue on Saturday and one on Sunday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday. 

WELT AM SONNTAG is aimed at the target group of decision-makers in their private lives who want to spend their weekends in a relaxed reading atmosphere, catching up on business and politics and devoting themselves to their personal reading interests, e.g. culture, style or travel. 

The content of WELT AM SONNTAG is restaged in tabloid format in WELT AM SONNTAG Kompakt for a young, well-educated and urban target group. The WELT AM SONNTAG booking unit comprises WELT AM SONNTAG on Saturday and WELT AM SONNTAG on Sunday incl. WELT AM SONNTAG Kompakt.

 

DIE WELT 

DIE WELT concisely presents the news events and debates of the day from Monday to Friday. In a slim paper, it relies on trenchant texts and stringent structure that bundles content on a single topic. It is weighty without being heavy. 

Two top issues are presented on the front page, including a commentary. On pages 2 and 3, a “newspaper within a newspaper” offers the most important news from around the world and all departments at a glance, and sets a clear focus with the “topic of the day”.

DIE WELT is aimed at the target group of decision-makers who want to be optimally informed in a limited timeframe during the week. It offers concentration on the essentials and provides its readers with a path through the flood of information. 

DIE WELT is published Monday – Friday.

WELT Print Total comprises the booking unit WELT AM SONNTAG plus DIE WELT. Advertisements in the booking unit WELT Print Total are published within 14 days (Saturday/Sunday and Monday to Friday). 

Media Data

Basic information | Rate card | Fact sheet

Media Data

WELT | Rate Card 2025

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Basic presentation

WELT BASIC PRESENTATION 2025

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Technical data

WELT | Technical data

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Offers

DIE WELT Artist’s Edition – Featuring KAWS

DIE WELT Artist’s Edition – Featuring KAWS

Art meets journalism – exclusively with KAWS. On June 13, 2025, DIE WELT becomes a collector’s edition. Take advantage of this unique stage for your brand.

WELT JOKER – SPECIAL OFFER 2025

WELT JOKER – SPECIAL OFFER 2025

The WELT Joker – The Special Offer 2025

TRAVEL INSPIRES

TRAVEL INSPIRES

Check in to the travel market of WELT AM SONNTAG and every 14 days in DIE WELT.

WELT COLUMN “YOUR OPINION PLEASE!”

WELT COLUMN “YOUR OPINION PLEASE!”

Your topics are right at the top of our agenda. In the “Your opinion please” column, you can talk about what moves your company.

Corporate interview

Corporate interview

WELT talks to you about what moves the working world and your company! Take advantage of our unique interview format for your company.

Decision Makers at WELT

Decision Makers at WELT

Decision-makers have always been at home at WELT. With journalistic quality, WELT offers executives and educators relevant information to make informed decisions.

WELT Health

WELT Health

The topic that needs the right answers worldwide. Strongly research- and application-driven, highly invested, funded and evaluated.

Best Case

WELT BEST CASES

WELT BEST CASES

Special themes, special forms of advertising, brand concepts

WELT | Special themes

WELT | Special themes

WELT | Ad Specials 2025

WELT | Ad Specials 2025

WELT | Brand Concepts

WELT | Brand Concepts

Key figures & readership

WELT am Sonntag | Key figures

Frequency of publication
Saturday + Sunday
sold circulation*
279,460 copies
Range**
841,000 readers
Decision makers***
207,000 decision makers

WELT AM SONNTAG | Readership**

Males
76%
Females
24%
30 to 59 years
56%
A-levels/studies
69%
HHNE over € 3,000
76%
HHNE over € 4,000
63%
HHNE over € 5,000
51%
Socio-economic status 1+2
65%
Luxury-oriented****
73%

DIE WELT | Key figures

Frequency of publication
Monday to Friday
sold circulation*
92,119 copies
Range**
996,000 reader
Decision makers***
200,000 decision makers

DIE WELT | Readership**

Males
68%
Females
32%
30 to 59 years
58%
A-levels/studies
66%
HHNE over € 3,000
69%
HHNE over € 4,000
55%
HHNE over € 5,000
44%
Socio-economic status 1+2
55%
Luxury-oriented****
66%

WELT PRINT Total | Key figures

Frequency of publication
Sa. + So. / Mo.-Fr.
sold circulation*
371,579 copies
Range**
1,657,000 reader
Decision makers***
407,000 decision makers

WELT PRINT Total | Readership**

Males
71%
Females
29%
30 to 59 years
56%
A-levels/studies
67%
HHNE over € 3,000
71%
HHNE over € 4,000
57%
HHNE over € 5,000
45%
Socio-economic status 1+2
58%
Luxury-oriented****
69%
Source: *IVW I 2025, ** ma 2025 Presse I, *** LAE 2024, **** Leserschaft: b4p 2024 I; Luxus macht das Leben schöner (mind. eher)

Studies

Reader analysis decision-makers 2023

Reader analysis decision-makers 2023

With a cross-media reach of 1.2 million, WELT is one of the top decision-making media in Germany.

Copytest 2023

Copytest 2023

WELT AM SONNTAG enjoys intensive, efficient and flexible use among its readers.

Magazines

Die Stilisten
DAS STILMAGAZIN FÜR DEN NORDEN
Details
ICON
ICON is a unique, internationally successful style magazine, that combines style and elegance in a special way.
Details
Mr ICON
Mr ICON is an internationally successful luxury magazine that has been setting a new standard in the German-language...
Details
UHREN
The watch magazine of the ICON Group - in WELT AM SONNTAG
Details

Contact Person

Judith Umlauf
Judith Umlauf
Director Brand WELT
Berlin
Email Address
+49 (0) 170 375 317 7
Sandra Metzner
Sandra Metzner
Senior Marketing Manager
Berlin
Email Address
+49 (0) 151 150 899 44
Catrin  Karstedt
Catrin Karstedt
Senior Marketing Manager
Berlin
Email Address
+49 (0)170 3753 102
Katharina Nowak
Katharina Nowak
Junior Marketing Manager
Berlin
Email Address
+49 151 6558 7004
Jasmin Schuler
Jasmin Schuler
WELT Brand Manager
Berlin
Email Address
+491703753185
Katja Sturm
Katja Sturm
Senior Marketing Manager
Berlin
Email Address
+4916097904391
Ulrike  Reihn
Ulrike Reihn
Senior Marketing Manager Digital
Berlin
Email Address
+49 (0) 176 802 433 70

International Sales

INTERNATIONAL SALES

INTERNATIONAL SALES

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