media impact Logo
  • DE
  • NEWS
    • VIEWSLETTER
  • OFFERS
  • PORTFOLIO
    • PRINT
      • PRINT-PORTFOLIO
    • DIGITAL
      • PORTFOLIO DIGITAL
      • DIGITAL RATECARD
      • DATA
      • DISPLAY
      • VIDEO
      • PERFORMANCE
      • PROGRAMMATIC
      • SPECIFICATIONS
    • DIGITAL OUT OF HOME
    • SOCIAL MEDIA
    • NATIVE ADVERTISING
  • BEST CASES
  • SPECIFICATIONS
  • GREEN ID
  • CONTACT
    • EXECUTIVE BOARD
    • DIGITAL SALES
    • CROSSMEDIA SALES
    • INTERNATIONAL SALES
    • ABOUT
    • CAREER
  • Home
  • Portfolios
  • WELT Print
Drucken
WELT Print
  • Key Data
  • Rates
  • Media Data
  • Sustainability
  • Highlights
  • Magazines
  • Brand Concepts and Special Offers
  • Readers
  • Kontakt
header_headerimagemodul_welt

WELT stands for a broad range of print, digital and TV publications. WELT covers all journalistic formats – from news and opinions to documentaries.Every story – whether in text, video, photo or live reports – follows the claim to inform reliably and user-oriented and to inspire our audience equally with passionate journalism, innovative products and the joy of experimentation.

CLIMATE NEUTRAL WELT AM SONNTAG

WELT AM SONNTAG is the most important Sunday read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics. With its high topicality, it has a unique selling point in the premium Sunday market. The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.  

WELT AM SONNTAG appears with an additional early edition already on Saturday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday. 

WELT AM SONNTAG is aimed at the target group of decision-makers in their private lives who want to spend their weekends in a relaxed reading atmosphere, catching up on business and politics and devoting themselves to their personal reading interests, e.g. culture, style or travel. 

The content of WELT AM SONNTAG is restaged in tabloid format in WELT AM SONNTAG Kompakt for a young, well-educated and urban target group. The WELT AM SONNTAG booking unit comprises WELT AM SONNTAG on Saturday and WELT AM SONNTAG on Sunday incl. WELT AM SONNTAG Kompakt.

 

CLIMATE NEUTRAL DIE WELT 

DIE WELT concisely presents the news events and debates of the day from Monday to Friday. In a slim paper, it relies on trenchant texts and stringent structure that bundles content on a single topic. It is weighty without being heavy. 

Two top issues are presented on the front page, each including a commentary. On pages 2 and 3, a “newspaper within a newspaper” offers the most important news from around the world and all departments at a glance, and sets a clear focus with the “topic of the day”.

DIE WELT is aimed at the target group of decision-makers who want to be optimally informed in a limited timeframe during the week. It offers concentration on the essentials and provides its readers with a path through the flood of information. 

DIE WELT is published Monday – Friday.

WELT Print Total (climate neutral)

WELT Print Total comprises the booking unit WELT AM SONNTAG plus DIE WELT. Advertisements in the booking unit WELT Print Total are published within 14 days (Saturday/Sunday and Monday to Friday). 

Key Data WELT AM SONNTAG

Publication
Sat. + Sun.
Copy price
Sat., Sun.: 5,30€, Compact Edition: 3,50€
Sold copies
304.250 Expl., of which 110.192 ePaper (IVW I 2023)
Reach
930.000 readers (ma 2023 Presse I)*
Decision makers
227.000 readers (LAE 2022)

Key Data DIE WELT

Publication
Mon. - Fr.
Copy price
2,50 €
Sold copies
85.863 Expl., of which 25.687 ePaper (IVW I 2023)
Reach
846.000 readers (ma 2023 Presse I)*
Decision makers
205.000 readers (LAE 2022)

Rates WELT AM SONNTAG

1/1 page
91.660,80 €
1/2 page horizontal
50.700,00 €
1/4 page corner
35.904,00 €

WELT AM SONNTAG = WELT AM SONNTAG Sat. + WELT AM SONNTAG Sun. incl. WELT AM SONNTAG Kompakt

Rates DIE WELT

1/1 page
52.166,40 €
1/2 page horizontal
28.375,00 €
1/4 page corner
18.374,40 €

DIE WELT = Mo. – Fr.

Rates WELT Print Total

1/1 page
122.284,80 €
1/2 page horizontal
67.215,00 €
1/4 page corner
46.147,20 €

WELT Print Total = WELT AM SONNTAG + DIE WELT

Media Data

Rate Card WELT 2023

Load PDF

Factsheet DIE WELT

Load PDF

Factsheet WELT AM SONNTAG

Load PDF

WELT BASIC PRESENTATION

Load PDF

Sustainability

SUSTAINABLE WELT

SUSTAINABLE WELT

Benefit from attractive first mover offers!

Seite öffnen

Highlights

75 years WELT AM SONNTAG

75 years WELT AM SONNTAG

In 2023, WELT AM SONNTAG celebrates its 75th anniversary with many highlights. You can expect a big anniversary issue, a future series and a discount campaign.

Seite öffnen
WITH POWER INTO THE SUMMER

WITH POWER INTO THE SUMMER

Maximum attention for one day with an exclusive booking or a maximum presence for a whole week? Exclusively for DIE WELT, there are two promotional offers in the period from May 17 to August 31, 2023 - with impressive discount action!

Seite öffnen

Magazines

The magazines of the ICON Group

The magazines of the ICON Group

The ICON Group portfolio comprises 4 magazines, each with its own high journalistic standards, offering an interesting selection of exclusive topics for an individual target group approach.

Seite öffnen

Brand Concepts and Special Offers

Ad Specials and corner ads WELT

Ad Specials and corner ads WELT

Seite öffnen
WELT Brand Concepts

WELT Brand Concepts

Take advantage of our full service and crossemedia solutions for your communcation. We offer a broad coverage in your target group and give our brand for a common dispatch from customer and WELT with a high quality presentation of your product.

Seite öffnen
WELT BEST CASES

WELT BEST CASES

Seite öffnen

Readers WELT AM SONNTAG

Men
62%
Women
38%
30 to 59 years
50%
University-entrance exam, university
55%
Net household income above 3.000 €
67%
Socioeconomic status: level 1+2
48%
luxury oriented
27%
Source: AWA 2021, based on 1.670.000 readers, new booking unit valid from 06.09.2021. The indication is based on the booking unit WELT Print Total before 06.09.2021.

Readers DIE WELT

Men
62%
Women
38%
30 to 59 years
51%
University-entrance exam, university
59%
Net household income above 3.000 EUR
67%
Socioeconomic status: level 1 + 2
49%
luxury oriented
28%
Source: AWA 2021, based on 620.000 readers, new booking unit valid from 06.09.2021. The indication is based on the booking unit WELT Print Working Day before 06.09.2021.

Contact Person

Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
Email Address
+49 (0) 170 375 317 7
Sandra Metzner
Sandra Metzner
Senior Marketing Manager
Berlin
Email Address
+49 (0) 151 150 899 44
Simone  Nord
Simone Nord
Marketing Manager
berlin
Email Address
+49 (0) 151 721 887 52
Catrin  Nordwig
Catrin Nordwig
Senior Marketing Manager
Berlin
Email Address
+49 (0)170 3753 102
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
Email Address
+49 (0) 151 584 420 06
Katharina Nowak
Katharina Nowak
Junior Marketing Manager
Berlin
Email Address
+49 151 6558 7004
CROSSMEDIA SALES

CROSSMEDIA SALES

Seite öffnen

Make your brand big.

media impact Logo

We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

  • ABOUT
    • News
    • Press
    • Career
  • CONTACT
    • Digital Sales
    • Crossmedia Sales
    • International Sales
  • Imprint
  • General Terms and Conditions
  • Data Protection
  • About Our Ads