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SPORT1 is the all-encompassing sport platform in Germany. Relevance through diversity! SPORT1’s digital platform offers up-to-the-minute news and multimedia content around the clock, as well as an extensive sport service with live scores, portraits and stats.

SPORT1 DIGITAL 2022

Multiscreen: SPORT1 Digital is everywhere where users want to experience sport – whether at home or on the go. Through our multiscreen approach, we offer advertisers direct access to all devices and at all times.

SPORT1 Homerun: An average of 1.10 million unique users* visit the SPORT1 home page every day – market yourself creatively and eye-catchingly on this highly attractive platform with unbeatable reach. There are no limits to your campaign.

Environments: Whether it’s suspense to the last basket in the BBL, need for speed in Formula 1, hard tackles in the Superbowl playoffs or pure football passion for the upcoming Bundesliga season – you can always find the ideal environment for your promotional message on SPORT1.

Highlight: eSport spectator hype! Sport1 gives e-athletes a home with in-depth and up-to-date news coverage, stats, background, scores, pictures and videos on all major eSport game titles, leagues and tournaments in a condensed form.

Attractive sponsoring packages with a wide reach for all important sports and tournaments!

 

*Sources:

AGOF daily digital facts; basis: digital WNK 16+ years, single month/average day July 2018; retrieved on 2 August 2018 & IVW figures month: July 2018

Target group

Men
83%
Women
17%
20 - 49 years
63%
Professionals and pensioners
77%
NHI over 2.000 €
71%
High level of education
40%

Formats

Wallpaper
Wallpaper
Billboard
Billboard
Sitebar
Sitebar
Double Dynamic Sitebar
Double Dynamic Sitebar
Fireplace
Fireplace
Medium Rectangle
Medium Rectangle
Mobile Lead Ad / Reminder Banner
Mobile Lead Ad / Reminder Banner
Video Wall
Video Wall
Bridge Ad
Bridge Ad
Curtain Dropper
Curtain Dropper
Mobile Content Ad
Mobile Content Ad
Mobile Interstitial
Mobile Interstitial
Ad Bundle (Superbanner + (Wide) Skyscraper + Medium Rectangle)
Ad Bundle (Superbanner + (Wide) Skyscraper + Medium Rectangle)
Superbanner
Superbanner
Mobile Understitial
Mobile Understitial
Halfpage Ad
Halfpage Ad
Video Pre-Roll
Video Pre-Roll
Video Mid-Roll
Video Mid-Roll
Video InText OutStream Ad
Video InText OutStream Ad

Factsheet

SPORT1 Digital Factsheet 2023

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Sport Partnerships

Die Bundesliga auf SPORT1.de

Die Bundesliga auf SPORT1.de

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Offers

SPORT1 MATCHDAY

SPORT1 MATCHDAY

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DARTS WORLD CUP

DARTS WORLD CUP

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Contact

Mykolas Herschel
Mykolas Herschel
Marketing Manager Brand Management Sport Digital
Berlin
Email Address
Tim Huth
Tim Huth
Senior Marketing Manager Brand Management Sport Digital
München
Email Address
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We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

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