Mr ICON is the international luxury and lifestyle magazine for men with attitude. Since 2018, Mr ICON has been setting new standards in the German-speaking men’s media market. 

The magazine stands for high-quality journalism and a diverse range of topics including fashion, watches, design, mobility, fine living, and sports – always with social relevance. Personalities, trends, and international brands are portrayed and told in an innovative way – always with attitude, always with an eye for the extraordinary. 

Published twice a year as a premium supplement in WELT AM SONNTAG, Mr ICON was born as the male counterpart in the ICON universe and has since evolved into an independent voice – with presence across print, digital, and social media. 

Mr ICON appeals to a cultivated, cosmopolitan readership that values character, quality and perspective.