„If heavy metal bands ruled the world, we’d be a lot better off.”
(Bruce Dickinson, Singer, Iron Maiden)

Established in 1983, METAL HAMMER is the undisputed and trusted authority for metal heads in Germany. Metal is not only a genre, it’s a passion, a lifestyle and a lifelong devotion. Metal heads are dedicated followers – and it’s well worth mentioning that metal fans also represent a highly interesting target audience for brand communication, with a household net income well above average and a sense for quality and continuity.

METAL HAMMER serves their needs, not only with a monthly print magazine and daily updates through web, mobile and social media, but also with its own festival, the METAL HAMMER PARADISE, and the annual METAL HAMMER AWARDS. Our editors are not only professional journalists, they themselves are well respected parts of the scene. Most of all, METAL HAMMER is rooted and real, or, put simply: Maximum Metal!