ICON shapes the German-speaking world’s culture of style with a distinctive understanding of aesthetics and attitude. As a trendsetting supplement, the magazine unites international elegance with a forward-looking, cosmopolitan perspective – authentic, clear, and confident in style. 

Since its founding in 2006, ICON has been telling stories that move, surprise, and inspire – presented in a generous format and premium design. At its core: fashion, design, watches, jewelry, beauty, and travel – complemented by selected topics that make style tangible in all its facets. 

Editor-in-chief Alexandra Würzbach and her team of distinguished journalists set editorial accents that stand out through attitude, depth, and a keen sense of the zeitgeist. 

With its portfolio of print, digital, social, and events, ICON now expands into its first TV format. 
ICON is published in WELT AM SONNTAG* on Saturdays and Sundays.