media impact Logo
  • DE
  • NEWS
    • VIEWSLETTER
  • OFFERS
  • PORTFOLIO
    • PRINT
      • PRINT-PORTFOLIO
      • PRINT RATECARD
    • DIGITAL
      • PORTFOLIO DIGITAL
      • DIGITAL RATECARD
      • DATA
      • DISPLAY
      • VIDEO
      • NATIVE
      • PERFORMANCE
      • PROGRAMMATIC
      • SOCIAL MEDIA
      • SPECIFICATIONS
  • BEST CASES
  • SPECIFICATIONS
  • GREEN ID
  • CONTACT
    • SALES
    • INTERNATIONAL SALES
    • ABOUT
    • CAREER
  • Home
  • Portfolios
  • FITBOOK
Drucken
FITBOOK
  • Facts
  • Media Kit
  • Factsheet
  • Portfolio
  • Contact
header_MI_markenseiten_fitbook

The inspiration for a healthier and fitter life.

FITBOOK offers valuable information from experts, doctors, athletes, scientists and innovation researchers, but also from stars and influencers.

FITBOOK energises its readers and provides guidance on the topics of health, fitness, nutrition and self-improvement.

Helpful. Relevant. Fresh. Energising. Straightforward. Honest. Instructional. #touching.

FITBOOK – active living!

 

Editorial concept

  • A fresh take on quality fitness and health journalism from the Axel Springer publishing house
  • Stars & influencers – BILD and Stylebook expertise and contacts are also taken advantage of by the FITBOOK team
  • Short & long tail – fitness news, evergreen stories, tips and tricks
  • Shareable content – deliberate design of content in terms of social network shareability
  • Move and enjoy – motivating and energising users
  • Trends – both first movers and followers are inspired

Key figures

Unique Visitors*
2.95 mill.
Visits*
4.33 mill.
Source: Adobe Analytics 02/25

Target group

Male
54%
20 - 49 years
63%
Employed
74%
HHNI > 3,000 €
57%
High level of education**
50%
Source: best for planning 2024 II; **(Fach-) Abitur, technical or university degree.

Media Kit

FITBOOK Media Kit

Load PDF

Factsheet

Factsheet BOOK Family

Load PDF

Portfolio

BILD Digital
BILD Digital
myHOMEBOOK EN
myHOMEBOOK EN
TECHBOOK
TECHBOOK
TRAVELBOOK
TRAVELBOOK
STYLEBOOK
STYLEBOOK

Contact

Kira Winkler
Kira Winkler
Marketing Managerin BlLD Digital + Verticals
FITBOOK | STYLEBOOK
Berlin
Email Address
Oksana Derjagin
Oksana Derjagin
Senior Managerin Digital Brand Management BILD + Verticals
Berlin
Email Address
media impact Logo

We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

  • ABOUT
    • News
    • Press
    • Career
  • CONTACT
    • NATIONAL SALES
    • INTERNATIONAL SALES
  • Imprint
  • General Terms and Conditions
  • Data Protection
  • About Our Ads