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FITBOOK
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The inspiration for a healthier and fitter life.

FITBOOK offers valuable information from experts, doctors, athletes, scientists and innovation researchers, but also from stars and influencers.

FITBOOK energises its readers and provides guidance on the topics of health, fitness, nutrition and self-improvement.

Helpful. Relevant. Fresh. Energising. Straightforward. Honest. Instructional. #touching.

FITBOOK – active living!

 

Editorial concept

  • A fresh take on quality fitness and health journalism from the Axel Springer publishing house
  • Stars & influencers – BILD and Stylebook expertise and contacts are also taken advantage of by the FITBOOK team
  • Short & long tail – fitness news, evergreen stories, tips and tricks
  • Shareable content – deliberate design of content in terms of social network shareability
  • Move and enjoy – motivating and energising users
  • Trends – both first movers and followers are inspired

Key figures

Unique users*
2.38 mill.
Visits**
4.14 mill.
Page Impressions**
6.13 mill.
Sources: *AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month December 2021; **IVW February 2022

Target group

Men
56%
Women
44%
20 - 49 years
66%
HHNI > 3,000 €
54%
High level of education
48%
Source: AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, single month December 2021

Media Kit

Books Media Kit 2022

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Portfolio

BILD Digital
BILD Digital
myHOMEBOOK EN
myHOMEBOOK EN
TECHBOOK
TECHBOOK
TRAVELBOOK
TRAVELBOOK
STYLEBOOK
STYLEBOOK

Contact

Oksana Derjagin
Oksana Derjagin
Senior Managerin Digital Brand Management BILD + Verticals
Berlin
Email Address
+4930 2591 76814
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We at Media Impact are the fastest and most creative customer care representatives in Germany. Together with our partner Ad Alliance, we reach up to 90% of Germans in print and digital media.

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