This new type of economic journalism offers a competent and unconventional view of the world of business and financial markets.


User DNA

  • Business Insider is aimed at young, global-minded and technology-savvy readers who, as future leaders, will shape the economy and society.
  • Business Insider addresses the need of the younger generation to lead a balanced work life as well as a balanced leisure life.
  • Business Insider also explains complex relationships clearly and understandably for an active generation.


The leading platform for the German startup economy has been part of Business Insider since 2020. Gründerszene is the dominant media brand in the startup world and offers specific topic and industry reports, a career area with recruiting services as well as numerous online and offline events from seminars to network events.