Business Insider | Media Impact

Key figures

Unique users*

9.56 million

Visits**

20.5 million

Page impressions**

35.5 million

Sources: *AGOF daily digital facts, Basis: digital WNK 16+ years (60.12 Mio.); single month Mai 2021; accessed on: August, 30th 2021; **IVW July 2021

Target group

Men

53%

19 - 49 years

55%

Employed

70%

Net household income €3,000 or above

50%

High level of education

43%

Source: AGOF daily digital facts, basis: digitale WNK 16+ Jahre (60.14 Mio.); Single month Mai 2021, **IVW July 2021

Media data

Business Insider / Gruenderszene Media Kit

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Business Insider Factsheet

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Contact

Pascal Ziegler

Digital Marketing Manager

Berlin

Email Address

0151/72181370

Germany's most modern news page

This new type of economic journalism offers a competent and unconventional view of the world of business and financial markets.

User DNA

Business Insider is aimed at young, global-minded and technology-savvy readers who, as future leaders, will shape the economy and society.
Business Insider addresses the need of the younger generation to lead a balanced work life as well as a balanced leisure life.
Business Insider also explains complex relationships clearly and understandably for an active generation.

The leading platform for the German startup economy has been part of Business Insider since 2020. Gründerszene is the dominant media brand in the startup world and offers specific topic and industry reports, a career area with recruiting services as well as numerous online and offline events from seminars to network events.