bild

fast, up-to-date and varied. MORE PASSION IS NOT POSSIBLE.

We think bigger | We are big pictures | We are news | We are always everywhere. BILD knows what moves people. In addition to first-class quality journalism, we offer innovative experiences with new platforms such as the BILD AI assistant Hey_ or our vertical video portal BILD Play. Our loyal users also appreciate this – with 75% direct access. Thanks to its high level of topicality, commitment and unparalleled proximity to readers, BILD knows how to get to the heart of news, background information and entertainment from all areas of political and social life on a daily basis.

facts & figures

  • 5,66 Mio.
    Daily Unique User
  • 25,30 Mio.
    Monthly Unique User
  • 21 Mio.
    AIs garantierte Home Reichweite
  • 989.933
    paid circulation**
  • 6,39 Mio.
    Print Reichweite*

Quellen: *IVW Q1/2025 Verkauf Gesamt, **ma 2024 Pressemedien II und Tageszeitungen, b4p 2024 II; Basis: Grundgesamtheit 14+ Jahre, NpM, NpT

our best placements


die black week

The hottest shopping time of the year is just around the corner – and with it your chance for maximum attention! With the high-reach packages from BILD, WELT, COMPUTER BILD, TECHBOOK & Co. you can get your products and offers to the right users with pinpoint accuracy.

die markenkonzepte

Cross-media communication solutions? We have them – and they are exactly right for your brand! Discover strong brand concepts that pay into your individual message and have a targeted effect. Whether print, digital or moving image: at BILD, we stage your content in a high-quality, creative and targeted way.

highlights


BILD.Play
The vertical video trend at BILD
BILD.GG
The new BILD portal for streamer news

offers & news

Studies and more

Our print titles cover a wide range of topics, from current news, lifestyle and entertainment to specialized areas of interest.

bild wirkungs-plus-studie

We have completely questioned the previous knowledge about advertising impact and found out: some media can even give your advertising an impact-plus.

You can find out which factors play a role in advertising recall, how content can push advertising recall and why BILD has an impact plus that social media cannot offer in the impact plus study.

bild und bams kaufimpuls-studie

Media planning today is more challenging than ever. Digitalization is creating more and more communication channels and the competition for attention is growing. How are you supposed to know which medium to use? Find out here how your advertising in BILD, BILD am SONNTAG and BILD digital activates and triggers buying impulses!

BILD News-Impact-Studie

In a turbulent time in which more and more events have to be reported on, news is much more important than ever before. The BILD News Impact Study – the major representative analysis based on a qualitative baseline study on the relevance of news and advertising in BILD.

bild relevanz-studie

BILD RELEVANCE STUDY
BILD is read for an average of 49 minutes a day. Whether politics, entertainment or sport – everything counts. Even your advertising! Because BILD readers love ads.

we are happy to be there for you personally