BILD is one of Europe’s most prominent daily newspapers and, together with the Berlin-based B.Z., keeps almost 10 million readers up to date every day!

Editorial concept

We give people what moves them.

We think big. We don’t give up until we find what people in Germany really care about.

We write with passion.
We can’t help it. And we wouldn’t have it otherwise. We pour our blood, sweat and tears into what we do.

We turn facts into feelings.
Information is just information until we feel it. We give facts a human face.

We are always everywhere.
Good journalism has no reservations. Because only those in the midst of it all are listened to. And those who listen are in the midst of it all.

We are like big pictures.
We create pictures with words. And we show pictures that leave you speechless.

We’ve got them all.
Trump, Merkel, Putin. We’re talking about the big names.