BILD Portfolio | Media Impact

DE

MAXIMUM PASSION.

We think bigger | We have a passion for writing | We turn facts into feelings | We are big images |
We are news | We are always everywhere

Through high topicality, commitment and unparalleled proximity to the reader, BILD knows how to get to the heart of news, background information and entertainment from all areas of political and social life every day. BILD turns facts into emotions, moving 6,39 million people every day.*

* ma 2024 press media II and daily newspaper

Media Data

Media Data BILD

Media Data BILD

Discover the current media data for BILD Print and find out about advertising rates, print runs, publication dates and other relevant information for advertising customers.

Key Figures & Readership

Key Figures

Frequency

daily except sunday and holiday

Paid circulation*

978.645 copies

Total reach**

6,39 mio.

Sources: *IVW Q1/2025 Verkauf Gesamt, **ma 2024 Pressemedien II und Tageszeitungen

Readership

Male

66%

Female

34%

Householder

55%

Main wage earner

73%

In education

5%

Employed

64%

Retiree, Pensioner

28%

Unemployed

3%

Formats & Prices

Formate	Preise
1/1 Seite	645.000,00 €
1/2 Seite	403.000,00 €
1000er-Format	186.600,00 €
mm-Preis	199,00 €

Crossmedia Highlights

RAPID REACH

RAPID REACH

Experience the reach of BILD digital, BILD print and BILD am SONNTAG in one product - in one booking.

Red Brand Story

BILD - one brand, three channels and a massive reach!

Contact Person

Edda Feldkamp

Director Brand BILD | BILD am SONNTAG

Berlin

+49 (0) 151 543 328 29

Christoph Schmidt

Christoph Schmidt

Senior Marketing Manager | Leitung Markenkonzepte

Berlin

+49 (0) 151 188 937 64

Barbara Krebs

Senior Marketing Managerin

Berlin

+49 (0) 151 54 34 49 01

Gerald Arendt

Head of Marketing BILD | BILD am SONNTAG

Berlin

+49 (0) 151 721 893 07

Diana Suske

Junior Marketing Managerin

Berlin

Contact for national campaigns

NATIONAL SALES

NATIONAL SALES