fast, up-to-date and varied. MORE PASSION IS NOT POSSIBLE.
We think bigger | We are big pictures | We are news | We are always everywhere. BILD knows what moves people. In addition to first-class quality journalism, we offer innovative experiences with new platforms such as the BILD AI assistant Hey_ or our vertical video portal BILD Play. Our loyal users also appreciate this – with 75% direct access. Thanks to its high level of topicality, commitment and unparalleled proximity to readers, BILD knows how to get to the heart of news, background information and entertainment from all areas of political and social life on a daily basis.
facts & figures
5,66 Mio.
Daily Unique User
25,30 Mio.
Monthly Unique User
21 Mio.
AIs garantierte Home Reichweite
989.933
paid circulation**
6,39 Mio.
Print Reichweite*
Quellen: *IVW Q1/2025 Verkauf Gesamt, **ma 2024 Pressemedien II und Tageszeitungen, b4p 2024 II; Basis: Grundgesamtheit 14+ Jahre, NpM, NpT
The hottest shopping time of the year is just around the corner – and with it your chance for maximum attention! With the high-reach packages from BILD, WELT, COMPUTER BILD, TECHBOOK & Co. you can get your products and offers to the right users with pinpoint accuracy.
Cross-media communication solutions? We have them – and they are exactly right for your brand! Discover strong brand concepts that pay into your individual message and have a targeted effect. Whether print, digital or moving image: at BILD, we stage your content in a high-quality, creative and targeted way.
Media Impact: Data-driven solutions for advertisers
media impact and Criteo launch a strategic partnership: With idealo data and Commerce Audiences, they are opening up new opportunities for data-driven performance campaigns.
Erreicht Millionen kaufbereite Nutzer:innen zur Black Week 2025 auf BILD, WELT, COMPUTER BILD, TECHBOOK & Co. – perfekt für starke Markeninszenierungen und maximale Reichweite.
Our print titles cover a wide range of topics, from current news, lifestyle and entertainment to specialized areas of interest.
bild wirkungs-plus-studie
We have completely questioned the previous knowledge about advertising impact and found out: some media can even give your advertising an impact-plus.
You can find out which factors play a role in advertising recall, how content can push advertising recall and why BILD has an impact plus that social media cannot offer in the impact plus study.
Media planning today is more challenging than ever. Digitalization is creating more and more communication channels and the competition for attention is growing. How are you supposed to know which medium to use? Find out here how your advertising in BILD, BILD am SONNTAG and BILD digital activates and triggers buying impulses!
In a turbulent time in which more and more events have to be reported on, news is much more important than ever before. The BILD News Impact Study – the major representative analysis based on a qualitative baseline study on the relevance of news and advertising in BILD.
BILD RELEVANCE STUDY BILD is read for an average of 49 minutes a day. Whether politics, entertainment or sport – everything counts. Even your advertising! Because BILD readers love ads.
