B.Z. Print | Media Impact

B.Z. - Die Stimme Berlins

B.Z. BELONGS TO BERLIN LIKE THE TV TOWER AND VICTORY COLUMN.

24/7 but never 08/15: That is Berlin and that is the B.Z.!

As “Die Stimme Berlins”, B.Z. is THE journalistic mouthpiece of Berliners and knows what moves them – and has done so for over 140 years. It presents news from Berlin and Brandenburg, reports, sports, culture as well as the scene and offers current print and digital real-time journalism quickly to the point as a newspaper, stationary or mobile.

5 reasons for the B.Z:

B.Z. has the fastest editorial staff in the city.
B.Z. readers feel confident about the reliability of the newspaper’s reports and articles.
B.Z. offers optimal placements in a local Berlin environment.
B.Z. publishes a variety of special topics and offers diverse special formats.
B.Z. readers find advertising in the newspaper informative and stimulating to buy.

Key Figures

Frequency

daily, except sundays and bank holiday

Copy price

€ 1.10

Paid circulation*

78,933 copies

Total reach**

283,000 readers

Sources: *IVW IV/2022, **ma 2022 Tageszeitungen

Readership

Male

58%

Female

42%

Age 20 - 49

33%

at least medium education level*

62%

Employed

56%

Net household income € 2,500 or above

45%

Source: ma 2022 Tageszeitungen, *higher secondary education, higher secondary education certificate, higher vocational education certificate, university

Formats

mm price

€ 12.10

1/1 page

€ 22,324

1/2 page

€ 11,132

1000 format

€ 12,100

prices according to the B.Z. price list no. 62, valid from 1 Jan 2023

Brand family

B.Z. am Sonntag

B.Z. Digital

BILD BERLIN-BRANDENBURG

Contact Person

Oliver Krämer

Head of Advertising East

Email Address

+49 151 168 19773