B.Z. - 140 years in Berlin

B.Z.

B.Z. belongs to Berlin like the TV tower and Victory Column. Since 140 years, it has been one of the city’s most distinctive trademarks. B.Z. reflects the soul of Berlin day after day, because B.Z. knows what moves the people of Berlin.

Five points in favour of B.Z.

B.Z. offers 8 powerful classifieds and a unique marketplace.
B.Z. publishes various special topics and offers numerous special formats.
B.Z. is well known for having the fastest editorial team in town.
B.Z. enjoys high credibility of its readership, which amplifies the advertising effect. This leads to a direct return on investment.
B.Z. readers appreciate ads as informative and purchase stimulating.*

*best 4 planning 2019 I

Key Figures

Frequency

daily, except sundays and bank holiday

Copy price

€ 1.00

Paid circulation*

88,622 copies

Total reach**

242,000 readers

Sources: *IVW III. Q. 2019, **ma 2019 Tageszeitungen

Readership

Male

56%

Female

44%

Age 20 - 49

34%

at least medium education level*

57%

Employed

60%

Net household income € 2,500 or above

37%

Source: ma 2019 Tageszeitungen, *higher secondary education, higher secondary education certificate, higher vocational education certificate, university