B.Z. | Media Impact

Key Figures

Frequency

daily, except sundays and bank holiday

Copy price

€ 1.00

Paid circulation*

89,081 copies

Total reach**

253,000 readers

Sources: *IVW II/2021, **ma 2021 Tageszeitungen

Readership

Male

59%

Female

41%

Age 20 - 49

38%

at least medium education level*

68%

Employed

58%

Net household income € 2,500 or above

41%

Source: ma 2021 Tageszeitungen, *higher secondary education, higher secondary education certificate, higher vocational education certificate, university

Formats

mm price

€ 11.47

1/1 page

€ 21,162

1/2 page

€ 10,552

1000 format

€ 11,470

prices according to the B.Z. price list no. 60, valid from 1 Jan 2021

Brand family

Contact Person

Ulrike Beckers

Head of Advertising Berlin & Brandenburg

Berlin

Email Address

+49 151 5435 5197

B.Z. - 140 years in Berlin

Five points in favour of B.Z.

B.Z. offers 8 powerful classifieds and a unique marketplace.
B.Z. publishes various special topics and offers numerous special formats.
B.Z. is well known for having the fastest editorial team in town.

B.Z. readers feel confident about the reliability of reports and articles in the newspaper.*

B.Z. readers appreciate ads as informative and purchase stimulating.*

*best 4 planning 2020 II