Key figures

Paid circulation*:
3,331,026 copies
Total Reach**:
12.94 Mio.
Reach Women**:
10.09 Mio.
Sources: *IVW IV. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 163,100
1-2-seite-quer 1/2 page
€ 141,660
1-3-seite-eckfeld 1/3 page
€ 84,000

Contact Person

Bigger: Over 12.94 million total reach and a reach of over 10 million among Germany’s women.

Stronger: 3,459,173 copies sold.

  • 52 times per year: 11 weekly updated paid magazines and strong traditional brands.
  • 24 times per year: Extended by the biweekly published title
    TV für mich
  • Quick establishment of contacts.
  • Top advertising carrier – especially for pharma, food, retail and mail-order.
  • Powerful combo for the mass market.
  • Promotes sales cause of highest reach.
  • Circulation and reach at a cost-efficient CPM.

Combo savings: 14 %

Key figures

Publication Date:
Friday
Frequency:
14 daily
Paid circulation*:
2,107,969 copies
Total Reach**:
4.96 Mio.
Reach men**:
2.79 Mio.
Sources: *IVW IV. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 60,900
3-4-seite-hoch 3/4 page
€ 49,520
1-2-seite-quer 1/2 page
€ 36,000
1-3-seite-eckfeld 1/3 page
€ 24,960

Contact Person

Julia Hartz von Zacharewicz
Julia Hartz von Zacharewicz

  • The high subscription circulation of TV DIGITAL and strong sales of TVdirekt at the newsstand make this combination unbeatable.
  • High reach
  • Young, masculine and sporty : a readership with a strong affinity for upscale lifestyle and high discretionary income.
  • Technology-conscious, interested in cars and trend-oriented – everything that men desire.
  • Multimedia

Combo savings: 20 %

Key figures

Publication Date:
Friday
Frequency:
weekly
Copy price:
€ 1.90
Paid circulation*:
286,944 copies
Total Reach**:
1.56 Mio.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 15,000
3-4-seite-hoch 3/4 page
€ 13,800
1-2-seite-quer 1/2 page
€ 9,710
1-3-seite-eckfeld 1/3 page
€ 7,660
1-4-seite-eckfeld 1/4 page
€ 5,880

Contact Person

Julia Hartz von Zacharewicz
Julia Hartz von Zacharewicz
Head of Auto/Telekommunikation/Finanzen/14tgl. Programm

Editorial Concept

This offers an especially large range of programmes with an extensive presentation of broadcasts and a target group-oriented rating system for the entire family.
All films are rated in detail by the in-house editorial team and reviewed on their family suitability, which provides high quality for the readers!

Many editorial guide topics ranging from health to knowledge/nature, society/family, automotive, sport, technology, money/law to cinema/culture and current events provide readers with much use value in addition to the TV programme!

USPs

  • Strong performance: 74% of the total circulation goes to subscribers. This strong currency guarantees stability in the media plan and stands for high reader-magazine loyalty.
  • High-level efficiency and reach are the basis for effective advertising.
  • Main reader focus is on areas with strong purchasing power in the south and west of Germany.

Key figures

Publication Date:
Friday
Frequency:
weekly
Copy price:
€ 2.00
Paid circulation:*
914,181 copies
Total Reach**:
3.63 Mio.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 51,500
3-4-seite-hoch 3/4 page
€ 44,340
1-2-seite-quer 1/2 page
€ 31,200
1-3-seite-eckfeld 1/3 page
€ 24,700
1-4-seite-eckfeld 1/4 page
€ 18,930

Contact Person

Julia Hartz von Zacharewicz
Julia Hartz von Zacharewicz
Head of Auto/Telekommunikation/Finanzen/14tgl. Programm

Editorial Concept

No other weekly TV guide reaches more readers within the Winning Generation – the better-educated adult generation that has above-average income in upper level professions and therefore achieves a higher social status.

HÖRZU stands for quality and high user value. The editorial concepts emphasise key topics that are customised for the Winning Generation.

The key part is the programme section, which provides clear orientation on TV and radio offers through its up-to-date, clearly arranged and detailed programme information. It also recommends worthwhile broadcasts that especially interest the Winning Generation with its sophisticated and selective TV viewing.

The main editorial focus of the cover section – which presents a target-group-oriented mix of topics – is popular knowledge topics from the areas of nature, research, history and science. A special emphasis is placed on exclusivity.

Prominent authors and experts from the areas of health, medicine, environment, nature, psychology, travel, enjoyment and finance represent the core competence of HÖRZU.

They assume the continuous sponsorship of the use and service topics, strengthening their credibility.

The magazine’s overall look is opulent. It presents premium-quality positive and emotional imagery.

 

 

 

Contact Person

Fellin  Wolter
Fellin Wolter
Head of International Sales
Worldwide

In addition to marketing the German portfolio of Axel Springer and the Funke Media Group, the Media Impact International Sales division is also responsible for the marketing of international media.

The cross-media activities are concentrated in Eastern Europe in the countries of Poland, Slovakia, Hungary and Serbia (Ringier Axel Springer).

Some of Axel Springer Deutschland’s media services also appear abroad in the form of licensed editions (AUTO BILD, COMPUTER BILD).

Furthermore, Media Impact International Sales is responsible for marketing POLITICO, a joint venture of Axel Springer and POLITICO in the USA. POLITICO has become one of the most influential news sources in Brussels thanks to its unique perspective on European politics and its extensive portfolio of websites, newsletters, print newspapers and specialist services. Although www.politico.eu can be accessed in all countries, a newspaper is also available in Brussels, Berlin, London, Paris and elsewhere.

Please contact us for offers and further details on the international portfolio.

Key figures

Publication Date:
Thursday
Frequency:
4-weekly
Paid circulation*:
836,770 copies
Source: *IVW III. Q. 2019

Formats

1-1-seite 1/1 page
€ 17,200
1-2-seite-quer 1/2 page
€ 9,790

Contact Person

Julia Hartz von Zacharewicz
Julia Hartz von Zacharewicz

nurTV plus offers the complete TV listing for 4 weeks for a price of only € 0.98!

The quick summary on all movie highlights of every week offers best navigation to the readers.

The benefit of nurTV plus is in the focus!

The 12 riddle pages Rätsel in every issue are very popular and intensively used by the readership.

  • Biggest 4-weekly published magazine combination which is used in an extremely high frequented way and kept for a long time in the household.
  • Offering reliably high response rates it is the ideal medium for response driven advertising.
  • Considerably increased printed circulation of 750,000 copiers.

Key figures

Publication Date:
Thursday
Frequency:
biweekly
Copy price:
€ 1.19
Paid circulation*:
868,422 copies
Total Reach**:
1.54 Mio.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 21,000
3-4-seite-hoch 3/4 page
€ 17,890
1-2-seite-quer 1/2 page
€ 13,090
1-3-seite-eckfeld 1/3 page
€ 9,190
1/4 page
7,030

Contact Person

Julia Hartz von Zacharewicz
Julia Hartz von Zacharewicz

Editorial Concept

TVdirekt offers powerful infotainment to its readers with extensive and varied reports on the latest cinema and TV films, as well as exciting interviews with top stars directly from Hollywood.
The editorial team rates shows and films in a competent, quick, distinct and clearly arranged way.

The comprehensive guide section from the telecommunication, finance, trade and mail order business, automotive, travel, nutrition, health and technology industries guarantees attention and provides very high use value to the readership!

From print to brand: TVdirekt is the unique, multimedia brand. With more than 100,000 Facebook fans, TVdirekt is the most poplar biweekly programme guide in the social web – far ahead of its competition.

TVdirektThe million seller with strong response.
Strong at the newsstand with a broad range of topics, the magazine is cost-efficient and multimedia.

Also bookable in the FUNKE Bestseller Programme Combo together with TV DIGITAL.
Combo savings: 20 %

Target group

Men
66%
Women
34%
Age 20 - 49
70%
Net household income over 2.500 €
49%
At least intermediate level of education
55%

Formate

medium-rectangle Medium Rectangle
15.000 €
tablet-contentbar-premium Content Bar
50.000 €
a-teaser A-Teaser
70.000 €
wallpaper Wallpaper
100.000 €

Contact person

Mathias Schulz
Mathias Schulz
Senior Manager Marketing Ltg. Digital & Crossmedia
Hamburg
Diana Kryschak
Diana Kryschak
Manager Marketing Digital & Crossmedia
Hamburg

The services offered by the TVdirekt Online Group Digital are characterized by fast and personalized EPGs, easy navigation, best visibility as well as loyal and qualitative users.

The media offer combines the media penetration of all program pages belonging to Gong Verlag:

  • tvdirekt-online.de
  • tvdirekt.de
  • klack.de
  • gong.de
  • bildundfunk.de
  • nurtv.de
  • tvfuermich.de
  • sudokutv.de
  • spiele.klack.de
  • TVdirekt mobile
  • Klack mobile

Key figures

Publication Date:
Thursday
Frequency:
biweekly
Copy price:
€ 1.10
Paid circulation*:
379,293 copies
Total reach**:
0.56 Mio.
Reach Women**:
0.5 Mio.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 13,700
1-2-seite-quer 1/2 page
€ 9,850
1-3-seite-eckfeld 1/3 page
€ 7,620

Contact Person

Martina Schönherr
Martina Schönherr
Head of Food/Living/Land/Mindstyle/Retail/Travel

TV für mich addresses the two largest reader markets in Germany: the market of guide-, service-oriented women’s magazines and the TV programme guide market.
Therefore, the title offers the best mix of guidance and service.

  • Fashion and beauty
  • Stars and starlets
  • Cooking and baking
  • Comprehensive guide section
  • Health and nutrition
  • Complete TV programme for 14 days – geared towards women