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"SINCE I AM USING THIS TIME INTENSIVELY FOR NEW ACQUISITIONS IN THE PERIOD AFTER THE CRISIS, I AM DEPENDENT ON OFFERS FROM COMPANIES."
Reach about one third of all adult women with one placement!
Bigger: Over 12.94 million total reach and a reach of over 10 million among Germany’s women.
Stronger: 3,459,173 copies sold.
Combo savings: 14 %
Sources: *IVW IV. Q. 2019, **ma 2019 Presse II
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Bestseller in young male target groups
Combo savings: 20 %
Sources: *IVW IV. Q. 2019, **ma 2019 Presse II
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Top readership: prosperous, with traditional value concepts and above-average purchasing power.
Editorial Concept
This offers an especially large range of programmes with an extensive presentation of broadcasts and a target group-oriented rating system for the entire family.
All films are rated in detail by the in-house editorial team and reviewed on their family suitability, which provides high quality for the readers!
Many editorial guide topics ranging from health to knowledge/nature, society/family, automotive, sport, technology, money/law to cinema/culture and current events provide readers with much use value in addition to the TV programme!
USPs
Sources: *IVW III. Q. 2019, **ma 2019 Presse II
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HÖRZU is THE leading weekly TV magazine, which also makes it the most relevant.
Editorial Concept
No other weekly TV guide reaches more readers within the Winning Generation – the better-educated adult generation that has above-average income in upper level professions and therefore achieves a higher social status.
HÖRZU stands for quality and high user value. The editorial concepts emphasise key topics that are customised for the Winning Generation.
The key part is the programme section, which provides clear orientation on TV and radio offers through its up-to-date, clearly arranged and detailed programme information. It also recommends worthwhile broadcasts that especially interest the Winning Generation with its sophisticated and selective TV viewing.
The main editorial focus of the cover section – which presents a target-group-oriented mix of topics – is popular knowledge topics from the areas of nature, research, history and science. A special emphasis is placed on exclusivity.
Prominent authors and experts from the areas of health, medicine, environment, nature, psychology, travel, enjoyment and finance represent the core competence of HÖRZU.
They assume the continuous sponsorship of the use and service topics, strengthening their credibility.
The magazine’s overall look is opulent. It presents premium-quality positive and emotional imagery.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II
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Your marketing partner for international campaigns
In addition to marketing the German portfolio of Axel Springer and the Funke Media Group, the Media Impact International Sales division is also responsible for the marketing of international media.
The cross-media activities are concentrated in Eastern Europe in the countries of Poland, Slovakia, Hungary and Serbia (Ringier Axel Springer).
Some of Axel Springer Deutschland’s media services also appear abroad in the form of licensed editions (AUTO BILD, COMPUTER BILD).
Furthermore, Media Impact International Sales is responsible for marketing POLITICO, a joint venture of Axel Springer and POLITICO in the USA. POLITICO has become one of the most influential news sources in Brussels thanks to its unique perspective on European politics and its extensive portfolio of websites, newsletters, print newspapers and specialist services. Although www.politico.eu can be accessed in all countries, a newspaper is also available in Brussels, Berlin, London, Paris and elsewhere.
Please contact us for offers and further details on the international portfolio.
nurTV plus addresses a young, benefit oriented target group.
nurTV plus offers the complete TV listing for 4 weeks for a price of only € 0.98!
The quick summary on all movie highlights of every week offers best navigation to the readers.
The benefit of nurTV plus is in the focus!
The 12 riddle pages Rätsel in every issue are very popular and intensively used by the readership.
Source: *IVW III. Q. 2019
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Powerful infotainment
Editorial Concept
TVdirekt offers powerful infotainment to its readers with extensive and varied reports on the latest cinema and TV films, as well as exciting interviews with top stars directly from Hollywood.
The editorial team rates shows and films in a competent, quick, distinct and clearly arranged way.
The comprehensive guide section from the telecommunication, finance, trade and mail order business, automotive, travel, nutrition, health and technology industries guarantees attention and provides very high use value to the readership!
From print to brand: TVdirekt is the unique, multimedia brand. With more than 100,000 Facebook fans, TVdirekt is the most poplar biweekly programme guide in the social web – far ahead of its competition.
TVdirekt – The million seller with strong response.
Strong at the newsstand with a broad range of topics, the magazine is cost-efficient and multimedia.
Also bookable in the FUNKE Bestseller Programme Combo together with TV DIGITAL.
Combo savings: 20 %
Sources: *IVW III. Q. 2019, **ma 2019 Presse II
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he services offered by the TVdirekt Online Group Digital are characterized by fast and personalized EPGs, easy navigation, best visibility as well as loyal and qualitative users.
The services offered by the TVdirekt Online Group Digital are characterized by fast and personalized EPGs, easy navigation, best visibility as well as loyal and qualitative users.
The media offer combines the media penetration of all program pages belonging to Gong Verlag:
| Total | Desktop | Mobile | |
|---|---|---|---|
| Unique user* | 140,000 | ||
| Visits** | 3,725,574 | ||
| Page Impressions** | 15,295,826 |
Source: *AGOF 07/2018 *IVW july 2018
Medium Rectangle 
Content Bar 
A-Teaser 
Wallpaper 
The success story of high circulation. Increasing circulation since 2009, which makes it to the most successful new magazine launches of the last 10 years.
TV für mich addresses the two largest reader markets in Germany: the market of guide-, service-oriented women’s magazines and the TV programme guide market.
Therefore, the title offers the best mix of guidance and service.
Sources: *IVW III. Q. 2019, **ma 2019 Presse II
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