Rate Card WELT 2019

FUNKE MILLIONS COMBO plus

Reach about one third of all adult women with one placement!

Bigger: Over 15.47 million total reach and a reach of over 12 million among Germany’s women.

Stronger: 3,574,414 copies sold.

  • 52 times per year: 11 weekly updated paid magazines and strong traditional brands.
  • 24 times per year: Extended by the biweekly published title
    TV für mich
  • Quick establishment of contacts.
  • Top advertising carrier – especially for pharma, food, retail and mail-order.
  • Powerful combo for the mass market.
  • Promotes sales cause of highest reach.
  • Circulation and reach at a cost-efficient CPM.

Combo savings: 14 %

Key figures

Paid circulation*:
3,433,520 copies
Total Reach**:
12.94 Mio.
Reach Women**:
10.09 Mio.

Sources: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 163,100
1-2-seite-quer 1/2 page
€ 141,660
1-3-seite-eckfeld 1/3 page
€ 84,000
Contact Person
Matthias Franzen
Matthias Franzen
Director Marketing
Hamburg

FUNKE BESTSELLER PROGRAMME COMBO

Bestseller in young male target groups

  • The high subscription circulation of TV DIGITAL and strong sales of TVdirekt at the newsstand make this combination unbeatable.
  • High reach
  • Young, masculine and sporty : a readership with a strong affinity for upscale lifestyle and high discretionary income.
  • Technology-conscious, interested in cars and trend-oriented – everything that men desire.
  • Multimedia

Combo savings: 20 %

Key figures

Publication Date:
Friday
Frequency:
14 daily
Paid circulation*:
2,127,679 copies
Total Reach**:
4.96 Mio.
Reach men**:
2.79 Mio.

Sources: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 60,900
3-4-seite-hoch 3/4 page
€ 49,520
1-2-seite-quer 1/2 page
€ 36,000
1-3-seite-eckfeld 1/3 page
€ 24,960
Contact Person
Julia Hartz von Zacharewicz
Julia Hartz von Zacharewicz
Advertising Manager TV DIGITAL, TVdirekt, nurTV plus
Hamburg

Gong plus

Top readership: prosperous, with traditional value concepts and above-average purchasing power.

Editorial Concept

This offers an especially large range of programmes with an extensive presentation of broadcasts and a target group-oriented rating system for the entire family.
All films are rated in detail by the in-house editorial team and reviewed on their family suitability, which provides high quality for the readers!

Many editorial guide topics ranging from health to knowledge/nature, society/family, automotive, sport, technology, money/law to cinema/culture and current events provide readers with much use value in addition to the TV programme!

USPs

  • Strong performance: 74% of the total circulation goes to subscribers. This strong currency guarantees stability in the media plan and stands for high reader-magazine loyalty.
  • High-level efficiency and reach are the basis for effective advertising.
  • Main reader focus is on areas with strong purchasing power in the south and west of Germany.

Key figures

Publication Date:
Friday
Frequency:
weekly
Copy price:
€ 1.90
Paid circulation*:
290,057 copies
Total Reach**:
1.56 Mio.

Sources: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 15,000
3-4-seite-hoch 3/4 page
€ 13,800
1-2-seite-quer 1/2 page
€ 9,710
1-3-seite-eckfeld 1/3 page
€ 7,660
1-4-seite-eckfeld 1/4 page
€ 5,880
Contact Person
Matthias Franzen
Matthias Franzen
Director Marketing
Hamburg

HÖRZU

HÖRZU is THE leading weekly TV magazine, which also makes it the most relevant.

Editorial Concept

No other weekly TV guide reaches more readers within the Winning Generation – the better-educated adult generation that has above-average income in upper level professions and therefore achieves a higher social status.

HÖRZU stands for quality and high user value. The editorial concepts emphasise key topics that are customised for the Winning Generation.

The key part is the programme section, which provides clear orientation on TV and radio offers through its up-to-date, clearly arranged and detailed programme information. It also recommends worthwhile broadcasts that especially interest the Winning Generation with its sophisticated and selective TV viewing.

The main editorial focus of the cover section – which presents a target-group-oriented mix of topics – is popular knowledge topics from the areas of nature, research, history and science. A special emphasis is placed on exclusivity.

Prominent authors and experts from the areas of health, medicine, environment, nature, psychology, travel, enjoyment and finance represent the core competence of HÖRZU.

They assume the continuous sponsorship of the use and service topics, strengthening their credibility.

The magazine’s overall look is opulent. It presents premium-quality positive and emotional imagery.

Key figures

Publication Date:
Friday
Frequency:
weekly
Copy price:
€ 2.00
Paid circulation:*
929,030 copies
Total Reach**:
3.63 Mio.

Sources: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 51,500
3-4-seite-hoch 3/4 page
€ 44,340
1-2-seite-quer 1/2 page
€ 31,200
1-3-seite-eckfeld 1/3 page
€ 24,700
1-4-seite-eckfeld 1/4 page
€ 18,930
Contact Person
Matthias Franzen
Matthias Franzen
Director Marketing
Hamburg

HÖRZU Digital

hoerzu.de provides a detailed overview of the wide range of TV programmes and digital television!

hoerzu.de gives you a detailed overview of the vast variety of TV and digital television programs.

Covering more than 190 channels, HÖRZU Digital offers a detailed overview of the vast variety of TV and digital television programs. Our premium portal also provides information on topical knowledge, notable services and cutting-edge entertainment.

  • Relevant entertainment news and headlines
  • Exclusive editorial reports and articles on entertainment, nature, research, health, travel and nutrition.
  • Media libraries, WebTV and Live TV (Zattoo)
  • Film archive with over 40,000 titles
  • Extensive celebrity archive
  • Premium entertainment section, which includes reviews, cinema/tech news, etc.
  • Exclusive editorial partner campaigns

Use our assortment of specials for your advertising campaign:

  • Native advertising/advertorials
  • Special launches/online events/outstream video ads
  • Sweepstake promotions
  • Social media campaigns

The TV guide is, of course, the most popular site – > 90% of our total website traffic goes here!

Key figures

Total desktop mobile
Unique user* 3,210,000 720,000 1,790,000
Visits** 18,145,495 3,437,868 14,707,627
Page Impressions** 93,789,625 20,075,997 73,713,628

Source: * AGOF 09/2018 **IVW september 2018

Target group

Men
46%
Women
54%
Age 20 - 49
61%
Net household income above 2.500 €
65%
At least higher secundary education certificate
40%

*AGOF 08-2018

Contact person
Mathias Schulz
Mathias Schulz
Senior Manager Marketing Digital & Crossmedia
Hamburg
Diana Kryschak
Diana Kryschak
Manager Marketing Digital & Crossmedia
Hamburg

International Media

Your marketing partner for international campaigns

In addition to marketing the German portfolio of Axel Springer and the Funke Media Group, the Media Impact International Sales division is also responsible for the marketing of international media.

The cross-media activities are concentrated in Eastern Europe in the countries of Poland, Slovakia, Hungary and Serbia (Ringier Axel Springer).

Some of Axel Springer Deutschland’s media services also appear abroad in the form of licensed editions (AUTO BILD, COMPUTER BILD).

Furthermore, Media Impact International Sales is responsible for marketing POLITICO, a joint venture of Axel Springer and POLITICO in the USA. POLITICO has become one of the most influential news sources in Brussels thanks to its unique perspective on European politics and its extensive portfolio of websites, newsletters, print newspapers and specialist services. Although www.politico.eu can be accessed in all countries, a newspaper is also available in Brussels, Berlin, London, Paris and elsewhere.

Please contact us for offers and further details on the international portfolio.

 

 

 

Contact Person
Leonie  Reinicke
Leonie Reinicke
International Sales
Berlin

nurTV plus

nurTV plus addresses a young, benefit oriented target group.

nurTV plus offers the complete TV listing for 4 weeks for a price of only € 0.98!

The quick summary on all movie highlights of every week offers best navigation to the readers.

The benefit of nurTV plus is in the focus!

The 12 riddle pages Rätsel in every issue are very popular and intensively used by the readership.

  • Biggest 4-weekly published magazine combination which is used in an extremely high frequented way and kept for a long time in the household.
  • Offering reliably high response rates it is the ideal medium for response driven advertising.
  • Considerably increased printed circulation of 750,000 copiers.

Key figures

Publication Date:
Friday
Frequency:
4-weekly
Paid circulation*:
816,120 copies

Source: *IVW II. Q. 2019

Formats

1-1-seite 1/1 page
€ 17,200
1-2-seite-quer 1/2 page
€ 9,790
Contact Person
Julia Hartz von Zacharewicz
Julia Hartz von Zacharewicz
Advertising Manager TV DIGITAL, TVdirekt, nurTV plus
Hamburg

TV DIGITAL

TV DIGITAL is the TV magazine of the new generation.

Editorial Concept

TV DIGITAL provides customised variations for all important TV communities – depending on region, cable network or pay TV provider.

TV DIGITAL is the competent navigator for young, high-income and recreationally active individuals who not only specifically select the best things in life when watching

television but also want to see and experience more. Exclusive interviews, elaborate reports and comprehensive features are especially tailored to this target group.

Furthermore, TV DIGITAL provides all of the important information on every type of future-related topic in its extensive technology section.

TV DIGITAL is THE innovative leading medium of the digital TV and entertainment world!

Also bookable in the FUNKE Bestseller Programme Combo together with TV direkt.
Combo savings: 20 %

Key figures

Publication Date:
Friday
Frequency:
biweekly
Copy price:
€ 2.10
Paid circulation*:
1,256,689 copies
Total Reach**:
3.43 Mio.
Reach men**:
1.99 Mio.

Sources: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 55,100
3-4-seite-hoch 3/4 page
€ 44,000
1-2-seite-quer 1/2 Seite
€ 31,900
1-3-seite-eckfeld 1/3 page
€ 22,000
Contact Person
Julia Hartz von Zacharewicz
Julia Hartz von Zacharewicz
Advertising Manager TV DIGITAL, TVdirekt, nurTV plus
Hamburg

tvdigital.de

With over 190 channels, tvdigital.de provides extensive information about the world of digital television!

With over 190 channels, tvdigital.de provides extensive information about the world of digital television!

TV DIGITAL’s digital portals complement Europe’s largest TV guide editorial:

  • a first-class entertainment section with cinema and DVD reviews, game tests, trends and tech news
  • Media libraries, WebTV and Live TV (Zattoo)
  • digital news on TV channels, Internet TV and mobile media
  • celebrity interviews and high-quality photo galleries
  • personalised services such as connectivity to the Facebook community and watchmi
  • enticing sweepstakes

SPECIALS: Take advantage of our diverse range of offers for your advertising campaign

  • Native advertising/advertorials
  • Special launches/online events/inBoard video ads
  • Sweepstake promotions
  • Social media campaigns

The TV guide is, of course, the most popular site – > 90% of our total website traffic goes here!

Key figures

Total Desktop Mobile
Unique user* 480,000 180,000 300,000
Visits** 1,947,598 1,444,394 503,204
Page Impressions** 8,801,272 2,708,661 6,092,611

Source: * AGOF 02/2018 **IVW Februar 2018

Target group

Men
54%
Women
46%
Age 20 - 49
65%
Net household income over € 2,000
66%
At least higher secundary education certificate
36%

*AGOF digital facts 2018– 08 (age up to 16)

Contact person
Mathias Schulz
Mathias Schulz
Senior Manager Marketing Digital & Crossmedia
Hamburg
Diana Kryschak
Diana Kryschak
Manager Marketing Digital & Crossmedia
Hamburg

TVdirekt

Powerful infotainment

Editorial Concept

TVdirekt offers powerful infotainment to its readers with extensive and varied reports on the latest cinema and TV films, as well as exciting interviews with top stars directly from Hollywood.
The editorial team rates shows and films in a competent, quick, distinct and clearly arranged way.

The comprehensive guide section from the telecommunication, finance, trade and mail order business, automotive, travel, nutrition, health and technology industries guarantees attention and provides very high use value to the readership!

From print to brand: TVdirekt is the unique, multimedia brand. With more than 100,000 Facebook fans, TVdirekt is the most poplar biweekly programme guide in the social web – far ahead of its competition.

TVdirektThe million seller with strong response.
Strong at the newsstand with a broad range of topics, the magazine is cost-efficient and multimedia.

Also bookable in the FUNKE Bestseller Programme Combo together with TV DIGITAL.
Combo savings: 20 %

Key figures

Publication Date:
Thursday
Frequency:
biweekly
Copy price:
€ 1.19
Paid circulation*:
870,990 copies
Total Reach**:
1.54 Mio.

Sources: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 21,000
3-4-seite-hoch 3/4 page
€ 17,890
1-2-seite-quer 1/2 page
€ 13,090
1-3-seite-eckfeld 1/3 page
€ 9,190
1/4 page
7,030
Contact Person
Julia Hartz von Zacharewicz
Julia Hartz von Zacharewicz
Advertising Manager TV DIGITAL, TVdirekt, nurTV plus
Hamburg

TV Direkt Online Group

he services offered by the TVdirekt Online Group Digital are characterized by fast and personalized EPGs, easy navigation, best visibility as well as loyal and qualitative users.

The services offered by the TVdirekt Online Group Digital are characterized by fast and personalized EPGs, easy navigation, best visibility as well as loyal and qualitative users.

The media offer combines the media penetration of all program pages belonging to Gong Verlag:

  • tvdirekt-online.de
  • tvdirekt.de
  • klack.de
  • gong.de
  • bildundfunk.de
  • nurtv.de
  • tvfuermich.de
  • sudokutv.de
  • spiele.klack.de
  • TVdirekt mobile
  • Klack mobile

Key figures

Total Desktop Mobile
Unique user* 140,000
Visits** 3,725,574
Page Impressions** 15,295,826

Source: *AGOF 07/2018 *IVW july 2018

Target group

Men
66%
Women
34%
Age 20 - 49
70%
Net household income over 2.500 €
49%
At least intermediate level of education
55%

Formate

medium-rectangle Medium Rectangle
15.000 €
tablet-contentbar-premium Content Bar
50.000 €
a-teaser A-Teaser
70.000 €
wallpaper Wallpaper
100.000 €
Contact person
Mathias Schulz
Mathias Schulz
Senior Manager Marketing Digital & Crossmedia
Hamburg
Diana Kryschak
Diana Kryschak
Manager Marketing Digital & Crossmedia
Hamburg

TV für mich

The success story of high circulation. Increasing circulation since 2009, which makes it to the most successful new magazine launches of the last 10 years.

TV für mich addresses the two largest reader markets in Germany: the market of guide-, service-oriented women’s magazines and the TV programme guide market.
Therefore, the title offers the best mix of guidance and service.

  • Fashion and beauty
  • Stars and starlets
  • Cooking and baking
  • Comprehensive guide section
  • Health and nutrition
  • Complete TV programme for 14 days – geared towards women

Key figures

Publication Date:
Thursday
Frequency:
biweekly
Copy price:
€ 1.10
Paid circulation*:
375,510 copies
Total reach**:
0.56 Mio.
Reach Women**:
0.5 Mio.

Sources: *IVW II. Q. 2019, **ma 2019 Presse II

Formats

1-1-seite 1/1 page
€ 13,700
1-2-seite-quer 1/2 page
€ 9,850
1-3-seite-eckfeld 1/3 page
€ 7,620
Contact Person
Martina Knop-Sydow
Martina Knop-Sydow
Advertising Manager Country- & Mindstyle Title
Hamburg