WELT is a 360-degree media brand that offers information in print, digital and TV. It stands for intelligent quality journalism for every usage situation. The print editions of DIE WELT and WELT AM SONNTAG have been climate-neutral since 2022.
Do you have something to say to Germany?
Present your offers to an audience of millions in Germany’s most important metropolises.
Use the BILD Reach Day: A media event that proves once again this year for the 10th time – BILD works!
CLASSIFIEDS OF WELT AM SONNTAG
WELT AM SONNTAG is the most important weekend read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics.
The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.
WELT AM SONNTAG appears with one issue each on Saturday and Sunday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday.
From Monday to Friday, DIE WELT concisely presents the news events and debates of the day. In a slim paper, it relies on pointed texts and a stringent structure that bundles content on a single topic. It is weighty without being heavy.
WELT’s classifieds are characterized by competent editorial staff and a wide range of advertisements. Our customers can choose from a wide variety of ad formats to reach the high-class target groups of both titles.
A detailed overview of prices, special topics and current offers can be found on the following category pages.
We will be happy to advise you individually on our digital classified offers.
BILD Live makes BILD the largest live platform for news, entertainment and sports. A mirror of the emotions of society. Faster, more creative, more authentic, more courageous, more emotional, louder and more surprising!
When booking, You will have the possibility to exclude any day of Your choice, within the selected week, increasing this way Your planning security.
Our fixed formats 1/1 page and “1.000er” format, as well as almost all external page placements can be booked as Economy Rates.
Click here for more information.
Inform yourself here about current integration possibilities!
BILD Brand Partnerships offers you long-term strategic cooperation approaches and partnerships with a duration of at least 12 months, which integrate customers deep into the world of BILD.de and guarantee constant visibility on partner areas.
Long-term strategic cooperation approaches and partnerships guarantee you exclusive integrations. A partner landing page developed for you optimally, puts your brand close to the editorial content as well as in the relevant environment. Among other things, the traffic is generated via numerous contact points, such as navigation integration, teaser areas and editorial-looking partner content.
Make the difference! With our special ads, presentings und special placements we offer you many creative options to set your brand in perfect light. We support you in developing your individual communication concept to achieve the best performance.
Take advantage of our full service and crossemedia solutions for your communcation. We offer a broad coverage in your target group and give our brand for a common dispatch from customer and WELT with a high quality presentation of your product.
We think bigger | We have a passion for writing | We turn facts into feelings | We are big images |
We are news | We are always everywhere
Through high topicality, commitment and unparalleled proximity to the reader, BILD knows how to get to the heart of news, background information and entertainment from all areas of political and social life every day. BILD turns facts into emotions, moving 7.35 million people every day.*
1/1 page 
1/2 page 
1000 format 
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Readers are treated to a canny mix of current political and entertaining topics, providing a well-structured overview of what’s going on.
The removable sports section, the heart of the paper in the centre of BILD am SONNTAG, appeals to readers with the latest match results and analyses, as well as emotional interviews and reports.
Every Sunday BILD am SONNTAG reaches 6.20 million readers*, and it is also Germany’s most quoted Sunday newspaper**.
* ma 2023 Pressemedien I
** Media-Tenor Zitate-Ranking (Jan. – Dez. 2022)
2/1 page
1/1 page 
9/16 page
1/2 page landscape 
1/3 page portrait 
1/4 page portrait
BILD IS PRESENT EVERYWHERE! BILD IS NOT ONLY EUROPE’S PROMINENT DAILY NEWSPAPER BUT ALSO OFFERS MAXIMUM ADVERTISING POSSIBILITIES TO ADDRESS YOUR TARGET GROUP!
Choose from our 18 regional editions or 9 Nielsen booking units to reach our readers with your advertising message.
We give people what moves them.
We think big. We don’t give up until we find what people in Germany really care about.
We write with passion.
We can’t help it. And we wouldn’t have it otherwise. We pour our blood, sweat and tears into what we do.
We turn facts into feelings.
Information is just information until we feel it. We give facts a human face.
We are always everywhere.
Good journalism has no reservations. Because only those in the midst of it all are listened to. And those who listen are in the midst of it all.
We are like big pictures.
We create pictures with words. And we show pictures that leave you speechless.
| Booking unit | Paid circulation* | Total reach** |
|---|---|---|
| BILD NIELSEN I | 196.595 | 1.322.000 |
| BILD HAMBURG AND THE NORTH | 104.304 | 531.000 |
| BILD NIELSEN I-South | 49.430 | 401.000 |
| BILD HANNOVER | 29.204 | 211.000 |
| BILD NIELSEN I-West | 42.858 | 390.000 |
| BILD BREMEN | 29.286 | 288.000 |
| BILD NORTH RHINE-WESTPHALIA (NIELSEN II) | 137.790 | 1.424.000 |
| BILD RUHR AREA | 50.196 | 512.000 |
| BILD RUHR-EAST | 26.140 | 282.000 |
| BILD RUHR-WEST | 24.056 | 230.000 |
| BILD RHINELAND-DUSSELDORF | 29.073 | 239.000 |
| BILD RHINELAND-COLOGNE | 24.760 | 259.000 |
| BILD WESTPHALIA | 33.760 | 414.000 |
| BILD NIELSEN IIIa | 159.760 | 1.140.000 |
| BILD FRANKFURT RHEIN-MAIN | 86.307 | 553.000 |
| BILD SAARLAND | 15.717 | 73.000 |
| BILD NIELSEN IIIb | 81.575 | 845.000 |
| BILD STUTTGART | 26.244 | 220.000 |
| BILD NIELSEN IV | 119.883 | 965.000 |
| BILD MUNICH | 54.925 | 428.000 |
| BILD NUREMBERG | 20.446 | 149.000 |
| BILD BERLIN-BRANDENBURG | 35.767 | 291.000 |
| BILD MECKLENBURG-WESTERN POMERANIA | 25.522 | 150.000 |
| BILD SAXONY-ANHALT | 35.430 | 149.000 |
| BILD THURINGIA | 24.820 | 138.000 |
| BILD SAXONY | 59.096 | 284.000 |
| BILD SAXONY-LEIPZIG | 25.637 | 97.000 |
| BILD SAXONY-DRESDEN/CHEMNITZ | 33.458 | 186.000 |
Sources: *IVW IV/2023 (Mon-Sat), **ma 2023 Tageszeitungen
B.Z. BELONGS TO BERLIN LIKE THE TV TOWER AND VICTORY COLUMN.
24/7 but never 08/15: That is Berlin and that is the B.Z.!
As “Die Stimme Berlins”, B.Z. is THE journalistic mouthpiece of Berliners and knows what moves them – and has done so for over 140 years. It presents news from Berlin and Brandenburg, reports, sports, culture as well as the scene and offers current print and digital real-time journalism quickly to the point as a newspaper, stationary or mobile.
5 reasons for the B.Z:
mm price
1/1 page
1/2 page
1000 format prices according to the B.Z. price list no. 62, valid from 1 Jan 2023
WELT stands for a broad range of print, digital and TV publications. WELT covers all journalistic formats – from news and opinions to documentaries.Every story – whether in text, video, photo or live reports – follows the claim to inform reliably and user-oriented and to inspire our audience equally with passionate journalism, innovative products and the joy of experimentation.
WELT AM SONNTAG
WELT AM SONNTAG is the most important weekend read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics. The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.
WELT AM SONNTAG is published with one issue on Saturday and one on Sunday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday.
WELT AM SONNTAG is aimed at the target group of decision-makers in their private lives who want to spend their weekends in a relaxed reading atmosphere, catching up on business and politics and devoting themselves to their personal reading interests, e.g. culture, style or travel.
The content of WELT AM SONNTAG is restaged in tabloid format in WELT AM SONNTAG Kompakt for a young, well-educated and urban target group. The WELT AM SONNTAG booking unit comprises WELT AM SONNTAG on Saturday and WELT AM SONNTAG on Sunday incl. WELT AM SONNTAG Kompakt.
DIE WELT
DIE WELT concisely presents the news events and debates of the day from Monday to Friday. In a slim paper, it relies on trenchant texts and stringent structure that bundles content on a single topic. It is weighty without being heavy.
Two top issues are presented on the front page, each including a commentary. On pages 2 and 3, a “newspaper within a newspaper” offers the most important news from around the world and all departments at a glance, and sets a clear focus with the “topic of the day”.
DIE WELT is aimed at the target group of decision-makers who want to be optimally informed in a limited timeframe during the week. It offers concentration on the essentials and provides its readers with a path through the flood of information.
DIE WELT is published Monday – Friday.
WELT Print Total (climate neutral)
WELT Print Total comprises the booking unit WELT AM SONNTAG plus DIE WELT. Advertisements in the booking unit WELT Print Total are published within 14 days (Saturday/Sunday and Monday to Friday).
