header_MI_wEBSITE_WELT

Experience the radiance of the WELT brand!

WELT is a 360-degree media brand that offers information in print, digital and TV. It stands for intelligent quality journalism for every usage situation. The print editions of DIE WELT and WELT AM SONNTAG have been climate-neutral since 2022.​​




We are happy to be there for you!

Kathleen Schwiezke
Kathleen Schwiezke
General Director Marketing WELT Gruppe
München
engl header_bildreichweiten

BILD REACH DAY 2023

Do you have something to say to Germany?

Present your offers to an audience of millions in Germany’s most important metropolises.

Use the BILD Reach Day: A media event that proves once again this year for the 10th time – BILD works!

Edda Feldkamp
Edda Feldkamp
Director Brand BILD & BILD am SONNTAG
Berlin
Barbara Krebs
Barbara Krebs
Senior Marketing Managerin
Berlin
WELT Rubriken_Header-Image-Bild_01

WELT Rubriken

CLASSIFIEDS OF WELT AM SONNTAG


 

WELT AM SONNTAG is the most important weekend read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics. 

The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.

WELT AM SONNTAG appears with one issue each on Saturday and Sunday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday.

From Monday to Friday, DIE WELT concisely presents the news events and debates of the day. In a slim paper, it relies on pointed texts and a stringent structure that bundles content on a single topic. It is weighty without being heavy.

WELT’s classifieds are characterized by competent editorial staff and a wide range of advertisements. Our customers can choose from a wide variety of ad formats to reach the high-class target groups of both titles.

 


A detailed overview of prices, special topics and current offers can be found on the following category pages.

 


We will be happy to advise you individually on our digital classified offers.

 


Ansprechpartner

Petra Mählmann-Radowitz
Petra Mählmann-Radowitz
Senior Marketing Manager
Berlin

BILD Live makes BILD the largest live platform for news, entertainment and sports. A mirror of the emotions of society. Faster, more creative, more authentic, more courageous, more emotional, louder and more surprising!

Contact

Janine Lüder
Janine Lüder
Digital Marketing Manager
Berlin

 

When booking, You will have the possibility to exclude any day of Your choice, within the selected week, increasing this way Your planning security.

Our fixed formats 1/1 page and “1.000er” format, as well as almost all external page placements can be booked as Economy Rates.

Click here for more information.

 

Inform yourself here about current integration possibilities!

BILD Brand Partnerships offers you long-term strategic cooperation approaches and partnerships with a duration of at least 12 months, which integrate customers deep into the world of BILD.de and guarantee constant visibility on partner areas.
Long-term strategic cooperation approaches and partnerships guarantee you exclusive integrations. A partner landing page developed for you optimally, puts your brand close to the editorial content as well as in the relevant environment. Among other things, the traffic is generated via numerous contact points, such as navigation integration, teaser areas and editorial-looking partner content.

Contact

Selma Kaya
Selma Kaya
Digital Marketing Manager
Berlin
header_mi_website_welt-1440×430

Make the difference! With our special ads, presentings und special placements we offer you many creative options to set your brand in perfect light. We support you in developing your individual communication concept to achieve the best performance.

Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
header_mi_website_welt-1440×430

Take advantage of our full service and crossemedia solutions for your communcation. We offer a broad coverage in your target group and give our brand for a common dispatch from customer and WELT with a high quality presentation of your product.

Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
Christoph  Schmidt
Christoph Schmidt
Senior Marketing Manager | Leitung Markenkonzepte
Berlin
bild_print_portfolio_header

MAXIMUM PASSION.

We think bigger | We have a passion for writing | We turn facts into feelings | We are big images | 
We are news | We are always everywhere

Through high topicality, commitment and unparalleled proximity to the reader, BILD knows how to get to the heart of news, background information and entertainment from all areas of political and social life every day. BILD turns facts into emotions, moving 7.35 million people every day.*

Key Figures & Readership

Key Figures

Frequency
daily except sunday and holiday
Copy price
€1.10 - €1.30
Paid circulation*
1,040,600 copies
Total reach**
6,93 mio.
Sources: *IVW Q4/2023 Verkauf Gesamt, **ma 2023 Pressemedien II und Tageszeitungen

Readership

Male
66%
Female
34%
Householder
55%
Main wage earner
73%
In education
5%
Employed
64%
Retiree, Pensioner
28%
Unemployed
3%

Formats & Prices

Formate Preise    
1/1 Seite 627.000,00 €    
1/2 Seite 391.900,00 €    
1000er-Format 181.500,00 €    
mm-Preis 193,00 €    

Contact Person

Edda Feldkamp
Edda Feldkamp
Director Brand BILD | BILD am SONNTAG
Berlin
Christoph  Schmidt
Christoph Schmidt
Senior Marketing Manager | Leitung Markenkonzepte
Berlin
Barbara Krebs
Barbara Krebs
Senior Marketing Managerin
Berlin
Gerald Arendt
Gerald Arendt
Head of Marketing BILD | BILD am SONNTAG
Berlin

 

 

header_headerimagemodul_markenseiten_BAMS

BILD am SONNTAG stands for superb journalism, spotlighting already on Sunday the subjects spoken about in Germany during the week.

Readers are treated to a canny mix of current political and entertaining topics, providing a well-structured overview of what’s going on.

The removable sports section, the heart of the paper in the centre of BILD am SONNTAG, appeals to readers with the latest match results and analyses, as well as emotional interviews and reports.

Every Sunday BILD am SONNTAG reaches 6.20 million readers*, and it is also Germany’s most quoted Sunday newspaper**.

* ma 2023 Pressemedien I
** Media-Tenor Zitate-Ranking (Jan. – Dez. 2022)

Key figures

Frequency
weekly/ sunday
Copy price
€ 2.65
Paid Circulation*
602,323 copies
Total reach**
6.20 Mio.
Sources: *IVW 4/2022 sale total, **ma 2023 Presse I

Formats & Prices 2023

2-1-seite 2/1 page
€ 219,600
1-1-seite 1/1 page
€ 109,800
1-2-eckfeld 9/16 page
€ 83,900
1-2-seite-quer 1/2 page landscape
€ 75,500
1-3-seite-eckfeld 1/3 page portrait
€ 54,800
1-4-seite-eckfeld 1/4 page portrait
€ 41,800

Contact person

Edda Feldkamp
Edda Feldkamp
Director Brand BILD | BILD am SONNTAG
Berlin
Barbara Krebs
Barbara Krebs
Senior Marketing Managerin
Berlin
Antonia Aravena
Antonia Aravena
Lead Marketing
Berlin
Gerald Arendt
Gerald Arendt
Head of Marketing BILD | BILD am SONNTAG
Berlin
Christoph  Schmidt
Christoph Schmidt
Senior Marketing Manager | Leitung Markenkonzepte
Berlin
BILD REGIONAL_Header-Image-Bild_01

BILD REGIONAL

BILD IS PRESENT EVERYWHERE! BILD IS NOT ONLY EUROPE’S PROMINENT DAILY NEWSPAPER BUT ALSO OFFERS MAXIMUM ADVERTISING POSSIBILITIES TO ADDRESS YOUR TARGET GROUP!

Choose from our 18 regional editions or 9 Nielsen booking units to reach our readers with your advertising message.

 


 

Editorial concept

We give people what moves them.

We think big. We don’t give up until we find what people in Germany really care about.

We write with passion.
We can’t help it. And we wouldn’t have it otherwise. We pour our blood, sweat and tears into what we do.

We turn facts into feelings.
Information is just information until we feel it. We give facts a human face.

We are always everywhere.
Good journalism has no reservations. Because only those in the midst of it all are listened to. And those who listen are in the midst of it all.

We are like big pictures.
We create pictures with words. And we show pictures that leave you speechless.

 

 

 


 

Key Figures

Frequency
daily except sundays and holidays
Copy price
€ 1.10 - € 1.30

Key Figures BILD Nielsen and Regional editions

Booking unit Paid circulation* Total reach**
BILD NIELSEN I 181.944 1.322.000
BILD HAMBURG AND THE NORTH 92.194 531.000
BILD NIELSEN I-South 48.605 401.000
BILD HANNOVER 28.874 211.000
BILD NIELSEN I-West 41.147 390.000
BILD BREMEN 28.595 288.000
BILD NORTH RHINE-WESTPHALIA (NIELSEN II) 135.232 1.424.000
BILD RUHR AREA 49.064 512.000
BILD RUHR-EAST 25.630 282.000
BILD RUHR-WEST 23.434 230.000
BILD RHINELAND-DUSSELDORF 27.873 239.000
BILD RHINELAND-COLOGNE 25.760 259.000
BILD WESTPHALIA 32.535 414.000
BILD NIELSEN IIIa 155.430 1.140.000
BILD FRANKFURT RHEIN-MAIN 80.685 553.000
BILD SAARLAND 15.036 73.000
BILD NIELSEN IIIb 79.680 845.000
BILD STUTTGART 25.934 220.000
BILD NIELSEN IV 126.105 965.000
BILD MUNICH 56.843 428.000
BILD NUREMBERG 19.907 149.000
BILD BERLIN-BRANDENBURG 34.467 291.000
BILD MECKLENBURG-WESTERN POMERANIA 25.486 150.000
BILD SAXONY-ANHALT 34.529 149.000
BILD THURINGIA 24.555 138.000
BILD SAXONY 57.604 284.000
BILD SAXONY-LEIPZIG 25.257 97.000
BILD SAXONY-DRESDEN/CHEMNITZ 32.349 186.000

Sources: *IVW I/2024 (Mon-Sat), **ma 2023 Tageszeitungen

Contact Person

Lukas Wohlfarth
Lukas Wohlfarth
Axel Springer Regio South
Munich
Sabrina van der Holst
Sabrina van der Holst
Axel Springer Regio West
Essen/Frankfurt
Oliver Krämer
Oliver Krämer
Axel Springer Regio East
Berlin
Marc Hussein
Marc Hussein
Axel Springer Regio North
Hamburg
B.Z._Header-Image-Bild_01

B.Z. - Die Stimme Berlins

B.Z. BELONGS TO BERLIN LIKE THE TV TOWER AND VICTORY COLUMN.


 

24/7 but never 08/15: That is Berlin and that is the B.Z.!

As “Die Stimme Berlins”, B.Z. is THE journalistic mouthpiece of Berliners and knows what moves them – and has done so for over 140 years. It presents news from Berlin and Brandenburg, reports, sports, culture as well as the scene and offers current print and digital real-time journalism quickly to the point as a newspaper, stationary or mobile.

5 reasons for the B.Z: 

  • B.Z. has the fastest editorial staff in the city.
  • B.Z. readers feel confident about the reliability of the newspaper’s reports and articles.
  • B.Z. offers optimal placements in a local Berlin environment.
  • B.Z. publishes a variety of special topics and offers diverse special formats.
  • B.Z. readers find advertising in the newspaper informative and stimulating to buy.

 


Key Figures

Frequency
daily, except sundays and bank holiday
Copy price
€ 1.30
Paid circulation*
76,247 copies
Total reach**
255,000 readers
Sources: *IVW I/2024, **ma 2023 Tageszeitungen

Readership

Male
55%
Female
45%
Age 30 - 59
47%
at least medium education level*
62%
Employed
55%
Net household income € 2,500 or above
46%
Source: ma 2023 Tageszeitungen, *higher secondary education, higher secondary education certificate, higher vocational education certificate, university

Formats

mm-preis mm price
€ 12.70
1-1-seite 1/1 page
€ 23,431
1-2-seite-quer 1/2 page
€ 11,684
1000er-format 1000 format
€ 12,700

prices according to the B.Z. price list no. 63, valid from 1 Jan 2024

Contact Person

Oliver Krämer
Oliver Krämer
Axel Springer Regio East
Berlin
header_headerimagemodul_welt

WELT stands for a broad range of print, digital and TV publications. WELT covers all journalistic formats – from news and opinions to documentaries.Every story – whether in text, video, photo or live reports – follows the claim to inform reliably and user-oriented and to inspire our audience equally with passionate journalism, innovative products and the joy of experimentation.

WELT AM SONNTAG

WELT AM SONNTAG is the most important weekend read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics. The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.  

WELT AM SONNTAG is published with one issue on Saturday and one on Sunday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday. 

WELT AM SONNTAG is aimed at the target group of decision-makers in their private lives who want to spend their weekends in a relaxed reading atmosphere, catching up on business and politics and devoting themselves to their personal reading interests, e.g. culture, style or travel. 

The content of WELT AM SONNTAG is restaged in tabloid format in WELT AM SONNTAG Kompakt for a young, well-educated and urban target group. The WELT AM SONNTAG booking unit comprises WELT AM SONNTAG on Saturday and WELT AM SONNTAG on Sunday incl. WELT AM SONNTAG Kompakt.

 

DIE WELT 

DIE WELT concisely presents the news events and debates of the day from Monday to Friday. In a slim paper, it relies on trenchant texts and stringent structure that bundles content on a single topic. It is weighty without being heavy. 

Two top issues are presented on the front page, each including a commentary. On pages 2 and 3, a “newspaper within a newspaper” offers the most important news from around the world and all departments at a glance, and sets a clear focus with the “topic of the day”.

DIE WELT is aimed at the target group of decision-makers who want to be optimally informed in a limited timeframe during the week. It offers concentration on the essentials and provides its readers with a path through the flood of information. 

DIE WELT is published Monday – Friday.

WELT Print Total comprises the booking unit WELT AM SONNTAG plus DIE WELT. Advertisements in the booking unit WELT Print Total are published within 14 days (Saturday/Sunday and Monday to Friday). 

Media Data

Basic information | Rate card | Fact sheet

Special themes, special forms of advertising, brand concepts

Key figures & readership

WELT am Sonntag | Key figures

Frequency of publication
Saturday + Sunday
sold circulation*
290,471 copies
Range**
924,000 readers
Decision makers***
207,000 decision makers

WELT AM SONNTAG | Readership

Males
72%
Females
28%
30 to 59 years
57%
A-levels/studies
73%
HHNE over € 3,000
75%
HHNE over € 4,000
56%
HHNE over € 5,000
35%
Socio-economic status 1+2
66%
Luxury-oriented*
73%

DIE WELT | Key figures

Frequency of publication
Monday to Friday
sold circulation*
87,836 copies
Range**
961,000 reader
Decision makers***
200,000 decision makers

DIE WELT | Readership

Males
67%
Females
33%
30 to 59 years
55%
A-levels/studies
68%
HHNE over € 3,000
68%
HHNE over € 4,000
49%
HHNE over € 5,000
26%
Socio-economic status 1+2
56%
Luxury-oriented*
71%

WELT PRINT Total | Key figures

Frequency of publication
Sa. + So. / Mo.-Fr.
sold circulation*
378,307 copies
Range**
1,747,000 reader
Decision makers***
407,000 decision makers

WELT PRINT Total | Readership

Males
69%
Females
31%
30 to 59 years
56%
A-levels/studies
68%
HHNE over € 3,000
71%
HHNE over € 4,000
51%
HHNE over € 5,000
30%
Socio-economic status 1+2
60%
Luxury-oriented*
72%
Source: *IVW I 2024, ** ma 2024 Presse I, *** LAE 2023, Leserschaft: b4p 2023 III; Luxus macht das Leben schöner (mind. eher)

Contact Person

Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
Sandra Metzner
Sandra Metzner
Senior Marketing Manager
Berlin
Catrin  Karstedt
Catrin Karstedt
Senior Marketing Manager
Berlin
Katharina Nowak
Katharina Nowak
Junior Marketing Manager
Berlin
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin