CLASSIFIEDS OF WELT AM SONNTAG
WELT AM SONNTAG is the most important weekend read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics.
The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.
WELT AM SONNTAG appears with one issue each on Saturday and Sunday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday.
From Monday to Friday, DIE WELT concisely presents the news events and debates of the day. In a slim paper, it relies on pointed texts and a stringent structure that bundles content on a single topic. It is weighty without being heavy.
WELT’s classifieds are characterized by competent editorial staff and a wide range of advertisements. Our customers can choose from a wide variety of ad formats to reach the high-class target groups of both titles.
A detailed overview of prices, special topics and current offers can be found on the following category pages.
We will be happy to advise you individually on our digital classified offers.
Open your ears - for our podcast portfolio!
With our strong brands – such as BILD, WELT, TRAVELBOOK, Gründerszene, Business Insider, Musikexpress, Rollingstone and AUTO BILD – we have the right podcast for every target group.
Topics: Sports, Business, Politics, Entertainment, Knowledge, History, True Crime, Music, Film, Automotive
Our Hero-Podcasts
Podcasts reach listeners in situations that we can hardly reach with other media, and the intensive listening creates a personal bond and trust between the podcast and the listeners. For me, this makes audio the perfect advertising medium.
PREROLL, MIDROLL OR POSTROLL 20-45 SECONDS
Native audio integration | We produce the spot with our own professional voice-over artists | The partner is introduced in his/her own words and the brand, product or service is promoted
PRESENTER AND/OR CLOSER 5-15 SECONDS
Native audio integration | We produce the spot with our own professional speaker | Mention of the partner(s) at the beginning and/or end of the podcast as “presenter” of the episode and/or podcast
Thanks to the clear presentation of full-screen maps and to an intuitive app operation, our clients benefit from high-performance native integrations, in high-quality and in an innovative environment with a high-affinity user basis.
We think bigger | We have a passion for writing | We turn facts into feelings | We are big images |
We are news | We are always everywhere
Through high topicality, commitment and unparalleled proximity to the reader, BILD knows how to get to the heart of news, background information and entertainment from all areas of political and social life every day. BILD turns facts into emotions, moving 6,39 million people every day.*
* ma 2024 press media II and daily newspaper
| Formate | Preise | ||
| 1/1 Seite | 627.000,00 € | ||
| 1/2 Seite | 391.900,00 € | ||
| 1000er-Format | 181.500,00 € | ||
| mm-Preis | 193,00 € |
BILD am SONNTAG stands for superb journalism, spotlighting already on Sunday the subjects spoken about in Germany during the week. Readers are treated to a canny mix of current political and entertaining topics, providing a well-structured overview of what’s going on.
The removable sports section, the heart of the paper in the centre of BILD am SONNTAG, appeals to readers with the latest match results and analyses, as well as emotional interviews and reports.
Every Sunday BILD am SONNTAG reaches 4,46 million readers*, and it is also Germany’s most quoted Sunday newspaper**.
* ma 2024 Pressemedien I
** Media-Tenor quotes – Ranking (Jan. – Dez. 2022)
2/1 page 
1/1 page 
9/16 page 
1/2 page landscape 
1/3 page portrait 
1/4 page portrait
BILD DIGITAL
BILD is the leading multimedia medium in Germany. BILD knows what moves people, what creates friction. Fast, up-to-date and varied. BILD gives advertising customers direct access to high-reach environments. Because: nobody has more daily reach! An average of 3.85 million UU visit the BILD home every day.
BILD HomeRun
With Germany’s strongest HomeRun you are guaranteed to reach 17 million AIs! From classic to attention-grabbing – we have the right advertising media for your campaign.
BILD Run
The BILD Run bundles all channel start & article pages and scores in both sizes with increased viewability values and maximum attention. With 8 million AIs, the BILD Run Max. offers customers another wide-reach product and a real alternative to HomeRun.
BILD IS PRESENT EVERYWHERE! BILD IS NOT ONLY EUROPE’S PROMINENT DAILY NEWSPAPER BUT ALSO OFFERS MAXIMUM ADVERTISING POSSIBILITIES TO ADDRESS YOUR TARGET GROUP!
Choose from our 18 regional editions or 9 Nielsen booking units to reach our readers with your advertising message.
We give people what moves them.
We think big. We don’t give up until we find what people in Germany really care about.
We write with passion.
We can’t help it. And we wouldn’t have it otherwise. We pour our blood, sweat and tears into what we do.
We turn facts into feelings.
Information is just information until we feel it. We give facts a human face.
We are always everywhere.
Good journalism has no reservations. Because only those in the midst of it all are listened to. And those who listen are in the midst of it all.
We are like big pictures.
We create pictures with words. And we show pictures that leave you speechless.
| Booking unit | Paid circulation* | Total reach** |
|---|---|---|
| BILD NIELSEN I | 180.049 | 1.199.000 |
| BILD HAMBURG AND THE NORTH | 93.149 | 451.000 |
| BILD NIELSEN I-South | 46.079 | 348.000 |
| BILD HANNOVER | 27.520 | 192.000 |
| BILD NIELSEN I-West | 40.820 | 399.000 |
| BILD BREMEN | 29.401 | 293.000 |
| BILD NORTH RHINE-WESTPHALIA (NIELSEN II) | 128.536 | 1.253.000 |
| BILD RUHR AREA | 46.391 | 458.000 |
| BILD RUHR-EAST | 24.162 | 263.000 |
| BILD RUHR-WEST | 22.229 | 196.000 |
| BILD RHINELAND-DUSSELDORF | 26.187 | 188.000 |
| BILD RHINELAND-COLOGNE | 24.445 | 246.000 |
| BILD WESTPHALIA | 31.514 | 361.000 |
| BILD NIELSEN IIIa | 147.303 | 1.161.000 |
| BILD FRANKFURT RHEIN-MAIN | 79.312 | 622.000 |
| BILD SAARLAND | 14.018 | 55.000 |
| BILD NIELSEN IIIb | 75.742 | 777.000 |
| BILD STUTTGART | 24.138 | 208.000 |
| BILD NIELSEN IV | 128.190 | 874.000 |
| BILD MUNICH | 56.125 | 378.000 |
| BILD NUREMBERG | 19.296 | 101.000 |
| BILD BERLIN-BRANDENBURG | 34.518 | 254.000 |
| BILD MECKLENBURG-WESTERN POMERANIA | 28.573 | 139.000 |
| BILD SAXONY-ANHALT | 32.991 | 155.000 |
| BILD THURINGIA | 23.425 | 117.000 |
| BILD SAXONY | 54.746 | 255.000 |
| BILD SAXONY-LEIPZIG | 23.327 | 94.000 |
| BILD SAXONY-DRESDEN/CHEMNITZ | 31.419 | 161.000 |
Sources: *IVW III/2024 (Mon-Sat), **ma 2024 Tageszeitungen
B.Z. BELONGS TO BERLIN LIKE THE TV TOWER AND VICTORY COLUMN.
24/7 but never 08/15: That is Berlin and that is the B.Z.!
As “Die Stimme Berlins”, B.Z. is THE journalistic mouthpiece of Berliners and knows what moves them – and has done so for over 140 years. It presents news from Berlin and Brandenburg, reports, sports, culture as well as the scene and offers current print and digital real-time journalism quickly to the point as a newspaper, stationary or mobile.
5 reasons for the B.Z:
mm price
1/1 page
1/2 page 
1000 format prices according to the B.Z. price list no. 63, valid from 1 Jan 2024
The leading German-language style magazine
ICON is the leading style magazine in the German-speaking world, which has been able to interpret international style and elegance in a very special way since its founding in 2006, as an innovation leader, it has significantly enriched the supplement market in Germany.
For its adult readership, ICON presents the most captivating stories from the international world of style in a large format and high-quality classic magazine format, with a focus on the following topics: fashion, design, watches, jewellery, beauty, travel and various other areas of interest.
Alexandra Würzbach, editor-in-chief of ICON, and her team of distinguished journalists set new accents, continually introduce new perspectives, characterized by a clear stance and surprising inspirations – far removed from traditional gloss. Founder Inga Griese has assumed the role of publisher.
ICON is published in WELT AM SONNTAG* on Saturdays and Sundays.
All rates in euros plus VAT.
Lifestyle magazine for men
Mr ICON is an internationally successful luxury magazine that has been setting a new standard in the German-language men’s magazine market since 2018.
Published twice a year as a supplement in WELT AM SONNTAG on Saturdays and Sundays, Mr ICON presents a diverse range of topics that goes far beyond traditional photo shoots and product presentations.
Interesting personalities, current trends and luxury brands staged and portrayed in an unusual way – Mr ICON has its own signature and thus redefines the ICON standard for the purely masculine target group.
All rates in euros plus VAT.
WELT stands for a broad range of print, digital and TV publications. WELT covers all journalistic formats – from news and opinions to documentaries.Every story – whether in text, video, photo or live reports – follows the claim to inform reliably and user-oriented and to inspire our audience equally with passionate journalism, innovative products and the joy of experimentation.
WELT AM SONNTAG
WELT AM SONNTAG is the most important weekend read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics. The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.
WELT AM SONNTAG is published with one issue on Saturday and one on Sunday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday.
WELT AM SONNTAG is aimed at the target group of decision-makers in their private lives who want to spend their weekends in a relaxed reading atmosphere, catching up on business and politics and devoting themselves to their personal reading interests, e.g. culture, style or travel.
The content of WELT AM SONNTAG is restaged in tabloid format in WELT AM SONNTAG Kompakt for a young, well-educated and urban target group. The WELT AM SONNTAG booking unit comprises WELT AM SONNTAG on Saturday and WELT AM SONNTAG on Sunday incl. WELT AM SONNTAG Kompakt.
DIE WELT
DIE WELT concisely presents the news events and debates of the day from Monday to Friday. In a slim paper, it relies on trenchant texts and stringent structure that bundles content on a single topic. It is weighty without being heavy.
Two top issues are presented on the front page, including a commentary. On pages 2 and 3, a “newspaper within a newspaper” offers the most important news from around the world and all departments at a glance, and sets a clear focus with the “topic of the day”.
DIE WELT is aimed at the target group of decision-makers who want to be optimally informed in a limited timeframe during the week. It offers concentration on the essentials and provides its readers with a path through the flood of information.
DIE WELT is published Monday – Friday.
WELT Print Total comprises the booking unit WELT AM SONNTAG plus DIE WELT. Advertisements in the booking unit WELT Print Total are published within 14 days (Saturday/Sunday and Monday to Friday).
Basic information | Rate card | Fact sheet
WELT Digital pools online, mobile and app presentations under a strong, multimedia brand standing for progressive, high-value and dynamic subjects on all channel.
WELT.de Multiscreen (stationary and mobile)
News App (Smartphone App)
THE NATIONAL QUALITY NEWSPAPERS DIE WELT, WELT AM SONNTAG AND THE RESPECTIVE COMPACT EDITIONS COMPLEMENTS ITS OFFER WITH REGIONAL EDITIONS. THIS ALSO INCLUDES DETAILED REPORTS ON LOCAL POLITICS, BUSINESS AND SPORTING EVENTS.
DIE WELT – the national quality newspaper is one of the leading daily newspapers in Europe. DIE WELT focuses on what constitues the strength of a modern daily newspaper: the written word. More major themes, more thoroughly researched and more extensively commented – newspaper as it must be today.
WELT AM SONNTAG is the most important weekend read for discerning readers and is considered one of the best designed newspapers in the world. At the same time, WELT AM SONNTAG is an writers’ paper that emphasises polished writing and sound arguments. Surprising background stories, up-to-date analysis, exclusive interviews and entertaining topics with high standards define the editorial spectrum.
Our regional editions:
| Booking unit | Paid circulation* | Reach** |
|---|---|---|
| DIE WELT Hamburg | 12.047 | 152.000 |
| WELT AM SONNTAG Hamburg | 26.352 | 117.000 |
| WELT Print Gesamt Hamburg | 38.399 | 244.000 |
| WELT AM SONNTAG NRW | 31.135 | 251.000 |
| WELT AM SONNTAG Bayern-Belegung | 24.966 | 90.000 |
Sources: *IVW III/2024, **ma 2024 Presse II
