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The luxury brands of the ICON Group


Carola Curio
Carola Curio
Publisher ICON GROUP
Hamburg
Jacqueline Ziob
Jacqueline Ziob
Head of Brand Management / ICON / Mr ICON
Berlin
Eliette-Nabila Korte
Eliette-Nabila Korte
Senior Brand Managerin
Berlin
WELT Rubriken_Header-Image-Bild_01

WELT Rubriken

CLASSIFIEDS OF WELT AM SONNTAG


 

WELT AM SONNTAG is the most important weekend read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics. 

The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.

WELT AM SONNTAG appears with one issue each on Saturday and Sunday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday.

From Monday to Friday, DIE WELT concisely presents the news events and debates of the day. In a slim paper, it relies on pointed texts and a stringent structure that bundles content on a single topic. It is weighty without being heavy.

WELT’s classifieds are characterized by competent editorial staff and a wide range of advertisements. Our customers can choose from a wide variety of ad formats to reach the high-class target groups of both titles.

 


A detailed overview of prices, special topics and current offers can be found on the following category pages.

 


We will be happy to advise you individually on our digital classified offers.

 


Ansprechpartner

Petra Mählmann-Radowitz
Petra Mählmann-Radowitz
Senior Marketing Manager
Berlin
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Open your ears - for our podcast portfolio!

With our strong brands – such as BILD, WELT, TRAVELBOOK, Gründerszene, Business Insider, Musikexpress, Rollingstone and AUTO BILD – we have the right podcast for every target group.

Topics: Sports, Business, Politics, Entertainment, Knowledge, History, True Crime, Music, Film, Automotive


OUR PODCAST PORTFOLIO

PODCAST
31
STREAMS PER MONTH
4 m.
LISTENING TROUGH RATE
90 %

Our Hero-Podcasts


joana_fiedler_zitat
Podcasts reach listeners in situations that we can hardly reach with other media, and the intensive listening creates a personal bond and trust between the podcast and the listeners. For me, this makes audio the perfect advertising medium.
Joana Fiedler
Media Impact Podcast Expert


Your advertising options:

 

 

PREROLL, MIDROLL OR POSTROLL 20-45 SECONDS

Native audio integration | We produce the spot with our own professional voice-over artists | The partner is introduced in his/her own words and the brand, product or service is promoted

PRESENTER AND/OR CLOSER 5-15 SECONDS

Native audio integration | We produce the spot with our own professional speaker | Mention of the partner(s) at the beginning and/or end of the podcast as “presenter” of the episode and/or podcast


Open your ears to our new podcast formats!


WE ARE GLADLY THERE FOR YOU!

Janine Kühnrich
Janine Kühnrich
Director Digital Product Management
Berlin
Joana Fiedler
Joana Fiedler
Digital Marketing Manager bei Media Impact GmbH & Co. KG
Berlin
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Europe‘s N°1 News App

upday – Europe’s most popular news app, provides nearly 5 million unique users in Germany each month, with news tailored to their personal interests, curated from hundreds of reputable sources and by our own editorial team, which compiles around the clock the top news of the day.

 

Thanks to the clear presentation of full-screen maps and to an intuitive app operation, our clients benefit from high-performance native integrations, in high-quality and in an innovative environment with a high-affinity user basis.

  • Handpicked top and breaking news by our editorial team (Top News) and a personalised feed (My News) powered by a smart algorithm keep readers always informed.
  • 100% brand safety
  • Just in Germany more than 450 high-quality publishers integrated.
  • Clear presentation of news and ads on full screen cards – no scrolling,
    no below the fold placements.
  • Ads are integrated natively into the news stream.
  • No overlay formats for an ideal user experience

 

External content

Here you will find external content that enriches the article. We need your consent before you can view and interact with social media content.

By clicking the button you agree that content from social networks will be displayed. Personal data may be transferred to third parties in this way. This may require the storage of cookies on your device. You can find more information here.

Key facts

Unique user*
5.53 mill.
Visits**
90.42 mill.
Page Impressions**
399.22 mill.
Sources: *AGOF digital facts, basis: digital WNK 16+ years (61.14 million); single month December2022; **IVW January 2024

Target group

Men
51%
Women
49%
20 - 49 years
44%
Employed
64%
Net household income over €3,000
51%
High level of education
38%
Source: *AGOF *AGOF digital facts, basis: digital WNK 16+ years (61.14 million); **IVW December 2023

Contact

Jasmin Schuler
Jasmin Schuler
Marketing Manager
Berlin
bild_print_portfolio_header

MAXIMUM PASSION.

We think bigger | We have a passion for writing | We turn facts into feelings | We are big images | 
We are news | We are always everywhere

Through high topicality, commitment and unparalleled proximity to the reader, BILD knows how to get to the heart of news, background information and entertainment from all areas of political and social life every day. BILD turns facts into emotions, moving 7.35 million people every day.*

Key Figures & Readership

Key Figures

Frequency
daily except sunday and holiday
Copy price
€1.10 - €1.30
Paid circulation*
1,040,600 copies
Total reach**
6,93 mio.
Sources: *IVW Q4/2023 Verkauf Gesamt, **ma 2023 Pressemedien II und Tageszeitungen

Readership

Male
66%
Female
34%
Householder
55%
Main wage earner
73%
In education
5%
Employed
64%
Retiree, Pensioner
28%
Unemployed
3%

Formats & Prices

Formate Preise    
1/1 Seite 627.000,00 €    
1/2 Seite 391.900,00 €    
1000er-Format 181.500,00 €    
mm-Preis 193,00 €    

Contact Person

Edda Feldkamp
Edda Feldkamp
Director Brand BILD | BILD am SONNTAG
Berlin
Christoph  Schmidt
Christoph Schmidt
Senior Marketing Manager | Leitung Markenkonzepte
Berlin
Barbara Krebs
Barbara Krebs
Senior Marketing Managerin
Berlin
Gerald Arendt
Gerald Arendt
Head of Marketing BILD | BILD am SONNTAG
Berlin

 

 

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BILD am SONNTAG stands for superb journalism, spotlighting already on Sunday the subjects spoken about in Germany during the week.

Readers are treated to a canny mix of current political and entertaining topics, providing a well-structured overview of what’s going on.

The removable sports section, the heart of the paper in the centre of BILD am SONNTAG, appeals to readers with the latest match results and analyses, as well as emotional interviews and reports.

Every Sunday BILD am SONNTAG reaches 6.20 million readers*, and it is also Germany’s most quoted Sunday newspaper**.

* ma 2023 Pressemedien I
** Media-Tenor Zitate-Ranking (Jan. – Dez. 2022)

Key figures

Frequency
weekly/ sunday
Copy price
€ 2.65
Paid Circulation*
602,323 copies
Total reach**
6.20 Mio.
Sources: *IVW 4/2022 sale total, **ma 2023 Presse I

Formats & Prices 2023

2-1-seite 2/1 page
€ 219,600
1-1-seite 1/1 page
€ 109,800
1-2-eckfeld 9/16 page
€ 83,900
1-2-seite-quer 1/2 page landscape
€ 75,500
1-3-seite-eckfeld 1/3 page portrait
€ 54,800
1-4-seite-eckfeld 1/4 page portrait
€ 41,800

Contact person

Edda Feldkamp
Edda Feldkamp
Director Brand BILD | BILD am SONNTAG
Berlin
Barbara Krebs
Barbara Krebs
Senior Marketing Managerin
Berlin
Antonia Aravena
Antonia Aravena
Lead Marketing
Berlin
Gerald Arendt
Gerald Arendt
Head of Marketing BILD | BILD am SONNTAG
Berlin
Christoph  Schmidt
Christoph Schmidt
Senior Marketing Manager | Leitung Markenkonzepte
Berlin
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BILD DIGITAL

Nothing moves Germany like BILD - the biggest entertainment & news portal!

BILD is the leading multimedia medium in Germany. BILD knows what moves people, what creates friction. Fast, up-to-date and varied. BILD gives advertising customers direct access to high-reach environments. Because: nobody has more daily reach! An average of 3.85 million UU visit the BILD home every day.

BILD HomeRun

With Germany’s strongest HomeRun you are guaranteed to reach 17 million AIs! From classic to attention-grabbing – we have the right advertising media for your campaign.

BILD Run

The BILD Run bundles all channel start & article pages and scores in both sizes with increased viewability values and maximum attention. With 8 million AIs, the BILD Run Max. offers customers another wide-reach product and a real alternative to HomeRun.

Key figures

Monthly Unique User
25,41 million
Daily Unique User
5,51 million
Daily Unique User BILD Homepage
3,85 million
Source: agof digital facts; digital WNK 16+ years, December 2022 (Bild plus subscribers inclusive)

Target Group

Men
58%
Women
42%
20 - 49 years
53%
Net household income over 2.000 €
78%
Employed
69%
Source: agof daily digital facts; digital WNK 16+ yaers, November 2022

Contact

Philip Leonhardt
Philip Leonhardt
Head of BILD Digital & Verticals
Berlin
BILD REGIONAL_Header-Image-Bild_01

BILD REGIONAL

BILD IS PRESENT EVERYWHERE! BILD IS NOT ONLY EUROPE’S PROMINENT DAILY NEWSPAPER BUT ALSO OFFERS MAXIMUM ADVERTISING POSSIBILITIES TO ADDRESS YOUR TARGET GROUP!

Choose from our 18 regional editions or 9 Nielsen booking units to reach our readers with your advertising message.

 


 

Editorial concept

We give people what moves them.

We think big. We don’t give up until we find what people in Germany really care about.

We write with passion.
We can’t help it. And we wouldn’t have it otherwise. We pour our blood, sweat and tears into what we do.

We turn facts into feelings.
Information is just information until we feel it. We give facts a human face.

We are always everywhere.
Good journalism has no reservations. Because only those in the midst of it all are listened to. And those who listen are in the midst of it all.

We are like big pictures.
We create pictures with words. And we show pictures that leave you speechless.

 

 

 


 

Key Figures

Frequency
daily except sundays and holidays
Copy price
€ 1.10 - € 1.30

Key Figures BILD Nielsen and Regional editions

Booking unit Paid circulation* Total reach**
BILD NIELSEN I 196.595 1.322.000
BILD HAMBURG AND THE NORTH 104.304 531.000
BILD NIELSEN I-South 49.430 401.000
BILD HANNOVER 29.204 211.000
BILD NIELSEN I-West 42.858 390.000
BILD BREMEN 29.286 288.000
BILD NORTH RHINE-WESTPHALIA (NIELSEN II) 137.790 1.424.000
BILD RUHR AREA 50.196 512.000
BILD RUHR-EAST 26.140 282.000
BILD RUHR-WEST 24.056 230.000
BILD RHINELAND-DUSSELDORF 29.073 239.000
BILD RHINELAND-COLOGNE 24.760 259.000
BILD WESTPHALIA 33.760 414.000
BILD NIELSEN IIIa 159.760 1.140.000
BILD FRANKFURT RHEIN-MAIN 86.307 553.000
BILD SAARLAND 15.717 73.000
BILD NIELSEN IIIb 81.575 845.000
BILD STUTTGART 26.244 220.000
BILD NIELSEN IV 119.883 965.000
BILD MUNICH 54.925 428.000
BILD NUREMBERG 20.446 149.000
BILD BERLIN-BRANDENBURG 35.767 291.000
BILD MECKLENBURG-WESTERN POMERANIA 25.522 150.000
BILD SAXONY-ANHALT 35.430 149.000
BILD THURINGIA 24.820 138.000
BILD SAXONY 59.096 284.000
BILD SAXONY-LEIPZIG 25.637 97.000
BILD SAXONY-DRESDEN/CHEMNITZ 33.458 186.000

Sources: *IVW IV/2023 (Mon-Sat), **ma 2023 Tageszeitungen

Contact Person

Lukas Wohlfarth
Lukas Wohlfarth
Axel Springer Regio South
Munich
Sabrina van der Holst
Sabrina van der Holst
Axel Springer Regio West
Essen/Frankfurt
Oliver Krämer
Oliver Krämer
Axel Springer Regio East
Berlin
Marc Hussein
Marc Hussein
Axel Springer Regio North
Hamburg
B.Z._Header-Image-Bild_01

B.Z. - Die Stimme Berlins

B.Z. BELONGS TO BERLIN LIKE THE TV TOWER AND VICTORY COLUMN.


 

24/7 but never 08/15: That is Berlin and that is the B.Z.!

As “Die Stimme Berlins”, B.Z. is THE journalistic mouthpiece of Berliners and knows what moves them – and has done so for over 140 years. It presents news from Berlin and Brandenburg, reports, sports, culture as well as the scene and offers current print and digital real-time journalism quickly to the point as a newspaper, stationary or mobile.

5 reasons for the B.Z: 

  • B.Z. has the fastest editorial staff in the city.
  • B.Z. readers feel confident about the reliability of the newspaper’s reports and articles.
  • B.Z. offers optimal placements in a local Berlin environment.
  • B.Z. publishes a variety of special topics and offers diverse special formats.
  • B.Z. readers find advertising in the newspaper informative and stimulating to buy.

 


Key Figures

Frequency
daily, except sundays and bank holiday
Copy price
€ 1.30
Paid circulation*
74,022 copies
Total reach**
255,000 readers
Sources: *IVW IV/2023, **ma 2023 Tageszeitungen

Readership

Male
58%
Female
42%
Age 20 - 49
33%
at least medium education level*
62%
Employed
56%
Net household income € 2,500 or above
45%
Source: ma 2022 Tageszeitungen, *higher secondary education, higher secondary education certificate, higher vocational education certificate, university

Formats

mm-preis mm price
€ 12.10
1-1-seite 1/1 page
€ 22,324
1-2-seite-quer 1/2 page
€ 11,132
1000er-format 1000 format
€ 12,100

prices according to the B.Z. price list no. 62, valid from 1 Jan 2023

Contact Person

Oliver Krämer
Oliver Krämer
Axel Springer Regio East
Berlin
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ICON is unique

ICON is a unique, internationally successful style magazine that knows how to combine style and elegance in a very special way

ICON is the leading style magazine in the German-speaking world. Since its foundation 15 years ago, it has been able to interpret international style and elegance in a very special way and, as an innovation leader, has significantly enriched the supplement market in Germany.

ICON presents the most beautiful stories from the international world of style for its adult readership in a large format and high-quality classic magazine layout, with a focus on fashion, design, jewellery, beauty, watches, travel and changing other areas.

The signature of founder Inga Griese is unmistakable. Together with her team of distinguished journalists, she always stands for a clear stance and surprising inspirations – far removed from traditional glossiness. ICON has been published in WELT AM SONNTAG* on Saturdays and Sundays.

Key Figures

Publication
9 times a year
print run*
225.000 copies
Format
255 mm x 335 mm
Distribution
as a supplement in WELT AM SONNTA
*Individual distribution key: Does not correspond to the total print run of WELT AM SONNTAG

Formats

2/1 page
58.900 €
1/1 page
33.700 €
1/3 page (high)
on request

All rates in euros plus VAT.

Contact

Jacqueline Ziob
Jacqueline Ziob
Head of Brand Management ICON / Mr ICON
Berlin
Eliette-Nabila Korte
Eliette-Nabila Korte
Senior Brand Managerin
Berlin
mr-icon-header_en

Mr ICON

Lifestyle magazine for men

Mr ICON is an internationally successful luxury magazine that has been setting a new standard in the German-language men’s magazine market since 2018.

Published twice a year as a supplement in WELT AM SONNTAG on Saturdays and Sundays, Mr ICON presents a diverse range of topics that goes far beyond traditional photo shoots and product presentations.

Interesting personalities, current trends and luxury brands staged and portrayed in an unusual way – Mr ICON has its own signature and thus redefines the ICON standard for the purely masculine target group.

Key Figures

Publication
ET: 23./24.03.2024, ET: 26./27.10.2024
print run*
225.000 copies
Format
246 mm x 291 mm, Adhesive binding
Distribution
2 times a year as a supplement in WELT AM SONNTAG
*Individual distribution key: Does not correspond to the total print run of WELT AM SONNTAG

Formats

2/1 Seite
58.900 €
1/1 Seite
33.700 €
1/3 Seite* - hoch
on request

All rates in euros plus VAT.

Contact

Jacqueline Ziob
Jacqueline Ziob
Head of Brand Management ICON / Mr ICON
Berlin
Eliette-Nabila Korte
Eliette-Nabila Korte
Senior Brand Managerin
Berlin
header_headerimagemodul_welt

WELT stands for a broad range of print, digital and TV publications. WELT covers all journalistic formats – from news and opinions to documentaries.Every story – whether in text, video, photo or live reports – follows the claim to inform reliably and user-oriented and to inspire our audience equally with passionate journalism, innovative products and the joy of experimentation.

WELT AM SONNTAG

WELT AM SONNTAG is the most important weekend read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics. The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.  

WELT AM SONNTAG is published with one issue on Saturday and one on Sunday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday. 

WELT AM SONNTAG is aimed at the target group of decision-makers in their private lives who want to spend their weekends in a relaxed reading atmosphere, catching up on business and politics and devoting themselves to their personal reading interests, e.g. culture, style or travel. 

The content of WELT AM SONNTAG is restaged in tabloid format in WELT AM SONNTAG Kompakt for a young, well-educated and urban target group. The WELT AM SONNTAG booking unit comprises WELT AM SONNTAG on Saturday and WELT AM SONNTAG on Sunday incl. WELT AM SONNTAG Kompakt.

 

DIE WELT 

DIE WELT concisely presents the news events and debates of the day from Monday to Friday. In a slim paper, it relies on trenchant texts and stringent structure that bundles content on a single topic. It is weighty without being heavy. 

Two top issues are presented on the front page, each including a commentary. On pages 2 and 3, a “newspaper within a newspaper” offers the most important news from around the world and all departments at a glance, and sets a clear focus with the “topic of the day”.

DIE WELT is aimed at the target group of decision-makers who want to be optimally informed in a limited timeframe during the week. It offers concentration on the essentials and provides its readers with a path through the flood of information. 

DIE WELT is published Monday – Friday.

WELT Print Total (climate neutral)

WELT Print Total comprises the booking unit WELT AM SONNTAG plus DIE WELT. Advertisements in the booking unit WELT Print Total are published within 14 days (Saturday/Sunday and Monday to Friday). 

Special Topics, Special Forms of Advertising, Brand Concepts

Contact Person

Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
Sandra Metzner
Sandra Metzner
Senior Marketing Manager
Berlin
Catrin  Karstedt
Catrin Karstedt
Senior Marketing Manager
Berlin
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
Katharina Nowak
Katharina Nowak
Junior Marketing Manager
Berlin
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A promise of quality across all platforms

WELT Digital pools online, mobile and app presentations under a strong, multimedia brand standing for progressive, high-value and dynamic subjects on all channel.

 

WELT.de Multiscreen (stationary and mobile)

  • WELT Digital sets standards in reporting on business, finance and politics. Every story – whether as text, video, photo or live reporting – follows the claim of providing reliable and user-oriented information, inspiring our audience with passionate journalism, innovative products and the joy of experimentation
  • WELT.de is always live: With current live tickers, live streams to breaking news or to the current TV programme
  • WELT.de also provides all relevant stories in video format with the power of Germany’s leading TV news broadcaster
  • Our community is part of WELT because we developed our product together with our users

 

News App (Smartphone App)

  • Whether politics, business or multimedia – with the WELT news app, our users receive the news directly on their smartphone
  • Clear and compact, with quick access to the most important functions, such as news ticker, video centre and saved articles

Key Figures

Unique User*
19.53 million
Visits**
100.85 million
Page Impressions**
279.32 million
Source: *AGOF daily digital facts, basis: digital TEE, digital users aged 16+ (61.63 mill.); single month December2022, retrieved on 02/01/2023;
**IVW March 2024

Target Group

Men
56%
Women
44%
20 - 49 years
51%
Employed
67%
HHNI of min. 4,000 €
34%
High Education
48%
Source: AGOF daily digital facts, basis: digital TEE, digital users aged 16+ (61.63 mill.); single month Dezember2022, retrieved on 02/01/2023

Formats

Current Offers

Contact Person

Katja Sturm
Katja Sturm
Senior Marketing Manager
Berlin
Jasmin Schuler
Jasmin Schuler
Marketing Manager
Berlin
WELT Rubriken_Header-Image-Bild_01

WELT Regional

THE NATIONAL QUALITY NEWSPAPERS DIE WELT, WELT AM SONNTAG AND THE RESPECTIVE COMPACT EDITIONS COMPLEMENTS ITS OFFER WITH REGIONAL EDITIONS. THIS ALSO INCLUDES DETAILED REPORTS ON LOCAL POLITICS, BUSINESS AND SPORTING EVENTS.


 

DIE WELT – the national quality newspaper is one of the leading daily newspapers in Europe. DIE WELT focuses on what constitues the strength of a modern daily newspaper: the written word. More major themes, more thoroughly researched and more extensively commented – newspaper as it must be today.

WELT AM SONNTAG is the most important weekend read for discerning readers and is considered one of the best designed newspapers in the world. At the same time, WELT AM SONNTAG is an writers’ paper that emphasises polished writing and sound arguments. Surprising background stories, up-to-date analysis, exclusive interviews and entertaining topics with high standards define the editorial spectrum.

Our regional editions:

  • DIE WELT & WELT AM SONNTAG Hamburg
  • WELT AM SONNTAG North Rhine-Westphalia
  • WELT AM SONNTAG Bavaria

 


Key Data WELT AM SONNTAG

Frequency
Sat. + Sun
Copy price
Sat: 5.30€; Sun: 5.30€, Compact Edition: 3.50€
Paid circulation*
285,661 copies
Total reach**
1,000,000 readers
Source: *IVW III/2023, **ma 2023 Presse II

Key Data DIE WELT

Frequency
Mon - Fri
Copy price
Mon - Fri: 2.50€
Paid circulation*
86,477 copies
Total reach**
960,000 readers
Source: *IVW III/2023, **ma 2023 Presse II

 


 

Key Figures regional editions

Booking unit Paid circulation* Reach**
DIE WELT Hamburg 13.310 166.000
WELT AM SONNTAG Hamburg 32.594 152.000
WELT Print Gesamt Hamburg 45.904 300.000
WELT AM SONNTAG NRW 34.304 313.000
WELT AM SONNTAG Bayern-Belegung 31.340 128.000

Sources: *IVW III/2023, **ma 2023 Presse II

 


Brand family

Contact Person

Lukas Wohlfarth
Lukas Wohlfarth
Axel Springer Regio South
Munich
Sabrina van der Holst
Sabrina van der Holst
Axel Springer Regio West
Essen/Frankfurt
Marc Hussein
Marc Hussein
Axel Springer Regio North
Hamburg