Rate Card WELT valid from 06.09.2021

upday

upday – Europe's most popular news app, provides nearly 7 million unique users in Germany each month, with news tailored to their personal interests, curated from hundreds of reputable sources and by our own editorial team, which compiles around the clock the top news of the day.

Thanks to the clear presentation of full-screen maps
and to an intuitive app operation, our clients benefit from high-performance native integrations, in high-quality and in an innovative environment with a high-affinity user basis.

  • Handpicked top and breaking news by our editorial team (Top News) and a personalised feed (My News) powered by a smart algorithm keep readers always informed.
  • 100% brand safety
  • Just in Germany more than 450 high-quality publishers integrated.
  • Clear presentation of news and ads on full screen cards – no scrolling,
    no below the fold placements.
  • Ads are integrated natively into the news stream.
  • No overlay formats for an ideal user experience

Key facts

Unique user*
6.93 mill.
Visits**
123,410,939
Page Impressions**
1,599,543,658

Sources: *AGOF daily digital facts; Basis: digital TEE, digital users, aged 16+, single month February 2021; **IVW February 2021

Target group

Men
46%
Women
54%
20 - 49 years
42%
Employed
65%
Net household income over €3,000
45%
High level of education
30%
Contact person

Rate Card WELT 2021

Digital Showroom

In times like these we always ask ourselves many questions - we have answered the most important questions for you at this time!

Find the right products from us for your questions!

"SINCE I AM USING THIS TIME INTENSIVELY FOR NEW ACQUISITIONS IN THE PERIOD AFTER THE CRISIS, I AM DEPENDENT ON OFFERS FROM COMPANIES."

Digital Showroom Reach
Digital Showroom Performance

Rate Card WELT 2020

BILD

BILD is one of Europe’s most prominent daily newspapers and, together with the Berlin-based B.Z., keeps more than 8 million readers up to date every day!

Editorial concept

We give people what moves them.

We think big. We don’t give up until we find what people in Germany really care about.

We write with passion.
We can’t help it. And we wouldn’t have it otherwise. We pour our blood, sweat and tears into what we do.

We turn facts into feelings.
Information is just information until we feel it. We give facts a human face.

We are always everywhere.
Good journalism has no reservations. Because only those in the midst of it all are listened to. And those who listen are in the midst of it all.

We are like big pictures.
We create pictures with words. And we show pictures that leave you speechless.

We’ve got them all.
Trump, Merkel, Putin. We’re talking about the big names.

Key Figures

Frequency
daily except sunday and holiday
Copy price
€0.80 - €1.00
Paid circulation*
1,202,638 copies (IVW 3/2021, Mon.-Sat.)
Total reach**
7,88 mio. (ma 2020 Pressemedien II) 

Sources: *IVW 3/2021, **ma 2020 Pressemedien II

Readership

Male
67%
Female
33%
Householder
52%
Main wage earner
70%
In education
5%
Employed
65%
Retiree, Pensioner
26%
Unemployed
4%

Formats

1-1-seite 1/1 page
€ 545,700
1-2-seite-quer 1/2 page
€ 343,200
1000er-format 1000 format
€ 157,600
mm-preis mm price
€ 169.30
Contact Person
Edda Feldkamp
Edda Feldkamp
Director Brand BILD/B.Z.
Berlin
Christoph  Schmidt
Christoph Schmidt
Senior Marketing Manager | Leitung Markenkonzepte
Berlin
Barbara Krebs
Barbara Krebs
Senior Marketing Managerin
Berlin
Valerie  Lindner
Valerie Lindner
Senior Marketing Managerin
Berlin

BILD am SONNTAG

Sunday is decision day! BILD am SONNTAG boasts a closeness to the reader thanks to our highly credible editors who write on all subjects with a great deal of passion. This closeness attracts special attention. Important decisions are made on Sunday and BILD am SONNTAG engages and energises its 7 million readers on this special day.

BILD am SONNTAG is…

…when journalism creates those aha moments, because all the relevant news from politics and business is just as first-hand as the exciting stories in the society and sports sections.

…when small stories leave a big impression. The editorial team reports at eye level and always portrays life authentically and from a personal perspective, so that everyone can relate to it.

…when a million men cheer for 11 men as they read the pull-out sports supplement, covering current sporting events, gripping meetings and exclusive interviews.

 

Germany on Sunday – BILD am SONNTAG.

Key figures

Frequency
weekly/ sunday
Copy price
€ 2.45
Paid Circulation IVW 3/2021*
677,192 copies
Total reach ma 2021/II **
7 Mio.

Sources: *IVW 3/2021, **ma 2021 Presse II

Formats & Prices 2021

2-1-seite 2/1 page
€ 199,800
1-1-seite 1/1 page
€ 99,900
1-2-eckfeld 9/16 page
€ 77,000
1-2-seite-quer 1/2 page landscape
€ 69,200
1-3-seite-eckfeld 1/3 page portrait
€ 51,700
1-4-seite-eckfeld 1/4 page portrait
€ 38,100
Contact person
Irina Hugo
Irina Hugo
Director Marketing Regionalvermarktung and Director Brand BILD am SONNTAG
Berlin
Sabine Schmidt
Sabine Schmidt
Senior Marketing Managerin
Berlin
Valerie  Lindner
Valerie Lindner
Senior Marketing Managerin
Berlin
Barbara Krebs
Barbara Krebs
Senior Marketing Managerin
Berlin

BILD Regional

BILD is present everywhere! BILD is not only Europe’s prominent daily newspaper, but also offers maximum advertising possibilities to address your target group! Choose from our 20 regional editions or 10 Nielsen booking units to reach our readers with your advertising message.

Editorial concept

We give people what moves them.

We think big. We don’t give up until we find what people in Germany really care about.

We write with passion.
We can’t help it. And we wouldn’t have it otherwise. We pour our blood, sweat and tears into what we do.

We turn facts into feelings.
Information is just information until we feel it. We give facts a human face.

We are always everywhere.
Good journalism has no reservations. Because only those in the midst of it all are listened to. And those who listen are in the midst of it all.

We are like big pictures.
We create pictures with words. And we show pictures that leave you speechless.

We’ve got them all.
Trump, Merkel, Putin. We’re talking about the big names.

 

Key Figures

Frequency
daily, except sundays and bank holiday
Copy price
€ 0.80 - € 1.00
Paid circulation*
1,236,208 copies
Total reach**
7.82 million readers

Sources: *IVW II/2021 (Mon-Sat), **ma 2021 Tageszeitungen

Key Figures BILD Nielsen and Regional editions

Booking unit Paid circulation* Total reach**
BILD NIELSEN I 249.267 1.625.000
BILD HAMBURG AND THE NORTH 126.041 705.000
BILD NIELSEN I-South 64.224 476.000
BILD HANOVER 36.900 213.000
BILD NIELSEN I-West 59.004 444.000
BILD BREMEN 31.865 209.000
BILD NORTH RHINE-WESTPHALIA (NIELSEN II) 176.188 1.376.000
BILD RUHR AREA 67.433 462.000
BILD RUHR-EAST 34.610 235.000
BILD RUHR-WEST 32.823 226.000
BILD DUSSELDORF 31.979 214.000
BILD COLOGNE 31.704 293.000
BILD WESTPHALIA 45.070 407.000
BILD NIELSEN IIIa 179.302 1.359.000
BILD FRANKFURT RHEIN-MAIN 80.858 620.000
BILD SAARLAND 20.756 81.000
BILD RHINE-NECKAR 21.434 203.000
BILD NIELSEN IIIb 112.382 1.045.000
BILD STUTTGART 32.981 276.000
BILD NIELSEN IV 138.292 1.058.000
BILD MUNICH 60.245 449.000
BILD NUREMBERG 26.802 218.000
BILD BERLIN-BRANDENBURG 42.496 314.000
BILD MECKLENBURG-WESTERN POMERANIA 32.220 139.000
BILD SAXONY-ANHALT 43.940 222.000
BILD THURINGIA 29.462 193.000
BILD SAXONY 68.358 285.000
BILD LEIPZIG 29.591 114.000
BILD DRESDEN 22.980 96.000
BILD CHEMNITZ 15.787 75.000

Sources: *IVW II/2021 (Mon-Sat), **ma 2021 Tageszeitungen

Contact Person
Rainer Domke
Rainer Domke
Head of Advertising North
Hamburg
Marc Hussein
Marc Hussein
Head of Advertising Southwest
Frankfurt am Main
Lukas Wohlfarth
Lukas Wohlfarth
Head of Advertising South
Munich
Sabrina van der Holst
Sabrina van der Holst
Head of Advertising North Rhine-Westphalia
Nürnberg
Oliver Krämer
Oliver Krämer
Head of Advertising East
Leipzig
Ulrike Beckers
Ulrike Beckers
Head of Advertising Berlin & Brandenburg
Berlin

Berliner Morgenpost

Seven days a week, this modern media brand provides daily updates on the diverse offerings of Germany’s most exciting city.

With an inspiring and moving mix of national reporting, regional coverage and local news, Berliner Morgenpost is an indispensable guide through the capital.

Berliner Morgenpost’s online service offers up-to-date regional and national reporting and a wide range of other services. For a mobile generation: With Berliner Morgenpost Mobil our users are kept up to date at all times – no matter where they are.

Its optimal media mix allows you to reach your target groups with pinpoint accuracy. Regardless of the medium, newspaper, Internet or mobile – our product family offers you a customised cross-media presence.

Formats

1-1-seite 1/1 Page
Mon-Fri € 34.171,63
1-1-seite 1/1 Page
Sat-Sun € 43.138,66
1-2-seite-quer 1/2 page landscape
Mon-Fri € 17.085,82
1-2-seite-quer 1/2 page landscape
Sat-Sun € 21.569,33
1-4-seite-eckfeld 1/4 page
Mon-Fri € 11.167,20
1-4-seite-eckfeld 1/4 page
Sat-Sun € 14.097,60

All prices plus VAT. The price list No. 6, Regional Media, valid from 1.1.2021 applies. Other prices on request // mm price 4c: 14,10 (Mon - Fri), 17,80 (Sat - Sun)

Target group Readership

Men
40%
Women
60%
Adults, 30-59 years
51%
Net household income over € 3.000
55%
Consumer strenght upper third
53%

Key figures

Frequency
Mon-Sun daily
Copy price
Mon-Fri € 1.80, Sat € 1.90, Sun € 2.30
Paid circulation*
Mon-Sun: 47.123
Total reach**
342.000

Sources: *IVW II. Q. 2021, **ma daily newspaper 2021

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Senior Marketing Manager
Berlin

Braunschweiger Zeitung

Braunschweiger Zeitung, with the total reach (including online) of its regional editions and the HarzKurier, is the number one newspaper in southern Lower Saxony.

It is a leading publication which, as a citizen newspaper, seeks dialogue with its readers and shapes public opinion with good journalism. Whether in the form of news, background reporting or expert analysis, Braunschweiger Zeitung offers its readers reliable information on politics, business, culture, sport and local affairs.

On Saturdays, the weekend supplement and an extensive column section also appear, attracting attention with numerous special forms of advertising in the job, car and real estate markets.

Our numerous print services are ideally complemented across the media by our service portals and magazine and news portals, as well as our mobile and out-of-home range. A presence on our platform helps you maximise your reach of relevant target groups on all channels.

Readership Braunschweiger Zeitung

Women
43%
Men
57%
Adults, 30-59 years
41%
Net household income over € 3.000
48%
Consumer strenght power upper third
42%

Sources: ma 2019 tz

Key figures

Frequency
Mon-Sat daily
Copy price
Mon-Fri € 1.90, Sat € 2.10
Sold copies IVW IV/2020
98.446
Total reach
299.000

Sources: IVW II. Q. 2021, Braunschweiger Zeitung BZ/Region; ma Tageszeitungen 2021

Formats

1-1-seite 1/1 Page
€ 40.365,60 (Mon.-Fri.)
1-1-seite 1/1 Page
€ 46.068,00 (Sat.)
1-2-seite-quer 1/2 page landscape
€ 20.182,80 (Mon.-Fri.)
1-2-seite-quer 1/2 page landscape
€ 23.034,00 (Sat.)
1-4-seite-eckfeld 1/4 page
€ 10.091,40 (Mon.-Fr.)
1-4-seite-eckfeld 1/4 page
€ 11.517,00 (Sat.)

All prices plus VAT. The price list No. 6, Regional Media, valid from 1.1.2021 applies. Other prices on request // mm price 4c: 15,29 (Mon - Fri), 17,45 (Sat)

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Senior Marketing Manager
Berlin

B.Z.

B.Z. belongs to Berlin like the TV tower and Victory Column. Since 140 years, it has been one of the city’s most distinctive trademarks. B.Z. reflects the soul of Berlin day after day, because B.Z. knows what moves the people of Berlin.

Five points in favour of B.Z.

  1. B.Z. offers 8 powerful classifieds and a unique marketplace.
  2. B.Z. publishes various special topics and offers numerous special formats.
  3. B.Z. is well known for having the fastest editorial team in town.
  4. B.Z. readers feel confident about the reliability of reports and articles in the newspaper.*
  5. B.Z. readers appreciate ads as informative and purchase stimulating.*

*best 4 planning 2020 II

Key Figures

Frequency
daily, except sundays and bank holiday
Copy price
€ 1.00
Paid circulation*
89,081 copies
Total reach**
253,000 readers

Sources: *IVW II/2021, **ma 2021 Tageszeitungen

Readership

Male
59%
Female
41%
Age 20 - 49
38%
at least medium education level*
68%
Employed
58%
Net household income € 2,500 or above
41%

Source: ma 2021 Tageszeitungen, *higher secondary education, higher secondary education certificate, higher vocational education certificate, university

Formats

mm-preis mm price
€ 11.47
1-1-seite 1/1 page
€ 21,162
1-2-seite-quer 1/2 page
€ 10,552
1000er-format 1000 format
€ 11,470

prices according to the B.Z. price list no. 60, valid from 1 Jan 2021

Contact Person
Ulrike Beckers
Ulrike Beckers
Head of Advertising Berlin & Brandenburg
Berlin

B.Z. am Sonntag

Berlin’s biggest newspaper also offers you the capital’s most important national and local headlines on Sundays.

With its unique mix of information, entertainment, reports and an extensive sports supplement, B.Z. am Sonntag is ideal for the whole family. The Sunday newspaper, with its extensive pull-out sports supplement, the ideal reading for the whole family and ensures a peaceful breakfast-table atmosphere.

Key Figures

Frequency
Sunday
Copy price
€ 1.00
Paid circulation*
56,533 copies
Total reach**
200,000 readers

Sources: *IVW II/2021, **ma 2021 Presse II

Readership

Male
75%
Female
25%
Age 20 - 49
38%
at least medium education level*
72%
Employed
59%
Net household income € 2,000 or above
64%

Source: ma 2021 Presse II, *higher secondary education, higher secondary education certificate, higher vocational education certificate, university

Formats

mm-preis mm price
€ 5.40
1-1-seite 1/1 page
€ 9,963
1-2-seite-quer 1/2 page
€ 4,968
1000er-format 1000 format
€ 5,400

prices according to the B.Z. am Sonntag price list no. 31, valid from 1 Jan 2021

Contact Person
Ulrike Beckers
Ulrike Beckers
Head of Advertising Berlin & Brandenburg
Berlin

Funke Media Group

News, stories and service on all channels are delivered
by the daily newspapers of FUNKE Mediengruppe.
The high journalistic quality of our work is the sound
foundation for our success and the guarantee for deep
roots in the individual regions. The FUNKE daily newspapers
achieve the highest regional daily newspaper
reaches and with their regional strength are also
relevant nationally.

  • Reach: 3.30 million readers (source MA TZ 2021)
  • sold circulation: 899.662 copies (source IVW II/2021 Mon. – Sun.)
  • including over 100 local editions

5 absolutely top locations

The Rhine-Ruhr, Berlin and Hamburg regions are the
top 3 Nielsen metropolitan areas in Germany.
Braunschweig (Brunswick) and Thuringia are two highly
attractive, up-and-coming economic regions with
many companies and a strong focus on research and
innovation.

Formats

1-1-seite 1/1 page
422.279,79 € (Mon - Fri)
1-2-seite-quer 1/2 page landscape
211.139,90 € (Mon - Fri)
1-4-seite-eckfeld 1/4 page
115.273,14 € (Mon - Fri)

All prices plus VAT, from the Nr. 6 price list of Funke Media Group, from 01/01/2021.

Target group

Men
48%
Women
52%
Adults, 30-59 years
42%
Net household income over 3000 €
46%
Consumer strength upper third
41%

Sources: ma Tageszeitungen 2020

Key figures

Paid circulation IVW II/2021, Mo.-Sa. bzw. Mo.-So.
899.662
Copyprice
Mo-Fr.: 2,00 € Sat.: 2,20 €
Total reach
3.30 Mio.

Sources: IVW II/2021, ma Tageszeitungen 2021

Contact
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Senior Marketing Manager
Berlin

Funke Media NRW

Target group

Men
47%
Women
53%
Adults, 30-59 years
42%
Net household income over 3000 €
45%
Consumer strength upper third
39%

Sources: ma Tageszeitungen 2020

Key figures

Frequency
Mon-Sat, daily
Paid circulation
419.785
Total reach
1.564.000

Sources: IVW II. Q. 2021, ma Tageszeitungen 2020

Formats

1-1-seite 1/1 page
Mon-Sat € 211.305,60
1-2-seite-quer 1/2 page landscape
Mon-Sat € 105.652,80
1-4-seite-eckfeld 1/4 page
Mon-Sat € 60.030,00

Gross prices, eligible for contract and discounts, plus VAT.

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Senior Marketing Manager
Berlin

Hamburger Abendblatt

A city and its newspaper. A heart and a soul. Because the people of Hamburg want to know what’s happening in their city.

Hamburg and the Hamburger Abendblatt belong together – like wind and waves, like captain and crew, like mast and mainsail. A city and its newspaper. A heart and a soul. Because the people of Hamburg want to know what’s happening in their city. From housing and transport to refugees and referendums: whatever moves Hamburg is dealt with in the Hamburger Abendblatt – both in the printed edition and on abendblatt.de. Multifaceted and with a strong local focus, it reports on all aspects of the city; on its people and on their stories.

Not only on the Hamburg pages, but also in the culture, economy, sports, opinion and topic sections, the city on the river Elbe always stands in the centre. And at the weekend you get an extra portion of Hamburg: exclusive news, background reports and the versatile magazine mehr hamburg.

The Bergedorfer Zeitung/Lauenburgische Landeszeitung is the leading local information medium in the eastern metropolitan region of Hamburg. It is published every day in the municipal district of Bergedorf and in the southern parts of the districts of Stormarn and the Duchy of Lauenburg – with in-depth reports on events in Bergedorf, Vierlanden and Marschlanden, Reinbek, Glinde, Geesthacht, Schwarzenbek, Lauenburg and the neighbouring communities.

Put your promotional message to work here now!

Target group

Men
53%
Women
47%
Adults, 30-59 years
50%
Net household income over 3000 €
54%
Consumer strength upper third
59%

Sources: ma Tageszeitungen 2019

Key figures

Frequency
Mon-Sat daily
Copy price
Mon-Fri.: 2,10 € Sat.: 2,50€
Paid circulation
143.996
Total reach
506.000

Sources: IVW II. Q. 2021, ma Tageszeitungen 2021

Formats

1-1-seite 1/1 page
Mon-Fri € 59.621,76
1-1-seite 1/1 page
Sat € 75.430,08
1-2-seite-quer 1/2 Seite page landscape
Mon-Fri € 29.810,88
1-2-seite-quer 1/2 Seite page landscape
Sat € 37.715,04
1-4-seite-eckfeld 1/4 page
Mon-Fri € 14.905,44
1-4-seite-eckfeld 1/4 page
Sat € 18.857,52

All prices plus VAT. The price list No. 6, Regional Media, valid from 1.1.2021 applies. Other prices on request// mm price 4c: 18,82 (Mo. -Fr.), 23,81 (Sa.)

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Senior Marketing Manager
Berlin

International Media

Your marketing partner for international campaigns

In addition to marketing the German portfolio of Axel Springer and the Funke Media Group, the Media Impact International Sales division is also responsible for the marketing of international media.

The cross-media activities are concentrated in Eastern Europe in the countries of Poland, Slovakia, Hungary and Serbia (Ringier Axel Springer).

Some of Axel Springer Deutschland’s media services also appear abroad in the form of licensed editions (AUTO BILD, COMPUTER BILD).

Furthermore, Media Impact International Sales is responsible for marketing POLITICO, a joint venture of Axel Springer and POLITICO in the USA. POLITICO has become one of the most influential news sources in Brussels thanks to its unique perspective on European politics and its extensive portfolio of websites, newsletters, print newspapers and specialist services. Although www.politico.eu can be accessed in all countries, a newspaper is also available in Brussels, Berlin, London, Paris and elsewhere.

Please contact us for offers and further details on the international portfolio.

 

 

 

Contact Person
Fellin  Wolter
Fellin Wolter
Head of International Sales
Worldwide

FUNKE Media Thuringia

FUNKE Media Thuringia is the most visited website for high-quality journalism and communication services in the heart of Germany.

We are firmly established in our homeland and feel committed to the state and to its people. We are passionate about innovative ideas for Thuringia.

With the strong newspaper brands Thüringer Allgemeine, Ostthüringer Zeitung, Thüringische Landeszeitung and a diverse digital portfolio, we offer the people in our distribution area, the Free State and beyond a wide range of journalistic content.

Our three titles appear with 36 local booking units in 33 local editions for readers in Thuringia. With its diverse range of firmly established regional and local multimedia brand families, FUNKE Media Thuringia offers over 8 popular print, online and mobile brands.

Take advantage of our excellent reach to target your customers.

Target group

Women
55%
Men
45%
Adults, 30-59 years
38%
Net household income over 3.000 €
29%
Consumer strength upper third
24%

Key figures

Frequency
Mon-Sat, daily
Copy price
Mo-Fr.: 1,90 € Sat.: 2,10 €
Paid circulation*
190.312
Total reach**
615.000

Sources: *IVW II. Q. 2021, **ma Tageszeitungen 2021

Formats

1-1-seite 1/1 page
Mon-Sat 76.815,20 €
1-2-seite-quer 1/2 Seite page landscape
Mon-Sat 38.407,60 €
1-4-seite-eckfeld 1/4 page
Mon-Sat 19.079,10 €

All prices plus VAT. The price list No. 6, Regional Media, valid from 1.1.2021 applies. Other prices on request // Millimeterpreis 4c: 24.94 €

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Senior Marketing Manager
Berlin

WELT Print

WELT stands for a broad range of print, digital and TV publications. WELT covers all journalistic formats – from news and opinions to documentaries.

Every story – whether in text, video, photo or live reports – follows the claim to inform reliably and user-oriented and to inspire our audience equally with passionate journalism, innovative products and the joy of experimentation.

WELT AM SONNTAG

WELT AM SONNTAG is the main Sunday reading for demanding readers. It stands for outstanding journalistic competence and regularly offers compelling investigative stories from the worlds of business and politics. Its high topicality gives it a unique positioning in the premium Sunday market.

The editorial variety of WELT AM SONNTAG covers analyses and forecasts from the financial world, exciting sports reports and exclusive contributions on subjects from the style and culture, property, travel and motoring areas.

WELT AM SONNTAG is published already on Saturday with an additional early morning edition. Readers thereby have more flexibility with WELT AM SONNTAG to start enjoying their reading already on Saturday.

WELT AM SONNTAG is oriented to the target group of decisionmakers in their private environment who want to inform themselves at the weekend about business and politics in a relaxed reading atmosphere and devote themselves to their personal reading interests involving, for example, subjects from the culture, style or travel areas.

The content of WELT AM SONNTAG is newly presented in WELT AM SONNTAG Kompakt for a young, well-educated and urban target group in tabloid format.

The WELT AM SONNTAG booking unit comprises WELT AM SONNTAG on Sat. and WELT AM SONNTAG on Sun. incl. WELT AM SONNTAG Kompakt.

DIE WELT

DIE WELT concisely presents the news events and debates of the day from Monday to Friday. With its slim format, it provides pithy texts organised in a precise structure, pooling content on one subject and offering substantial reading without being heavy going.

The front page presents two top topics, each with a commentary. On pages 2 and 3, a “newspaper in the newspaper” gives at a glance the main news from all over the world and all departments, providing a clear focus with the “subject of the day”.

DIE WELT is oriented to the target group of decisionmakers who want to be optimally informed during the week in a limited timeframe. It spotlights the key essentials and gives its readers orientation in the torrent of information with which they are confronted.

DIE WELT is published Mon. – Fri.

WELT Print Total

WELT Print Total includes the booking unit WELT AM SONNTAG plus the booking unit DIE WELT. Advertisements in the booking unit WELT Print Total are published within 14 days (Sat./Sun. and Mon.–Fri.).

Key Data WELT AM SONNTAG

Publication
Sat./Sun.
Copy price
Sat., Sun.: 4,80€, Compact Edition: 3,10€
Sold copies
346.111 copies (publisher's announcement Q3 2021)
Reach
1.250.000 readers (AWA 2021)*
Decision makers
376.000 readers (LAE 2021)*

*New booking unit valid from 06.09.2021. The indication is based on the booking unit WELT Print Total before 06.09.2021.

Key Data DIE WELT

Publication
Mon. - Fr.
Copy price
2,00 €
Sold copies
74.709 copies (publisher's announcement Q3 2021)
Reach
380.000 readers (AWA 2021)*
Decision makers
216.000 readers (LAE 2021)*

*New booking unit valid from 06.09.2021. The indication is based on the booking unit WELT Print Working Day before 06.09.2021.

Key Data WELT Print Total

Publication
Mon. - Fri. + Sat./Sun.
Sold copies
420.820 copies (publisher's announcement Q3 2021)

Rates WELT AM SONNTAG

1-1-seite 1/1 page
81.312,00 €
1-2-seite-quer 1/2 page horizontal
45.175,00 €
1-4-seite-eckfeld 1/4 page corner
31.944,00 €

WELT AM SONNTAG = WELT AM SONNTAG Sat. + WELT AM SONNTAG Sun. incl. WELT AM SONNTAG Kompakt

Rates DIE WELT

1-1-seite 1/1 page
44.352,00 €
1-2-seite-quer 1/2 page horizontal
24.100,00 €
1-4-seite-eckfeld 1/4 page corner
15.576.00 €

DIE WELT = Mo. – Fr.

Rates WELT Print Total

1/1 page
106.814,40 €
1/2 page horizontal
58.883,75 €
1/4 page corner
40.392,00 €

WELT Print Tota = WELT AM SONNTAG + DIE WELT

Readers WELT AM SONNTAG

Men
62%
Women
38%
30 to 59 years
50%
University-entrance exam, university
55%
Net household income above 3.000 €
67%
Socioeconomic status: level 1+2
48%
luxury oriented
27%

Source: AWA 2021, based on 1.670.000 readers, new booking unit valid from 06.09.2021. The indication is based on the booking unit WELT Print Total before 06.09.2021.

Readers DIE WELT

Men
62%
Women
38%
30 to 59 years
51%
University-entrance exam, university
59%
Net household income above 3.000 EUR
67%
Socioeconomic status: level 1 + 2
49%
luxury oriented
28%

Source: AWA 2021, based on 620.000 readers, new booking unit valid from 06.09.2021. The indication is based on the booking unit WELT Print Working Day before 06.09.2021.

Contact Person
Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
Sandra Metzner
Sandra Metzner
Senior Marketing Manager
Berlin
Alisha Trippelsdorf
Alisha Trippelsdorf
Junior Marketing Manager
Berlin
Annette Krause
Annette Krause
Marketing Manager
Berlin
Stephanie Huß
Stephanie Huß
Marketing Manager
Berlin

WELT Regional

The national quality newspapers DIE WELT, WELT AM SONNTAG and the respective compact editions complements its offer with regional editions. This also includes detailed reports on local politics, business and sporting events.

DIE WELT – the national quality newspaper is one of the leading daily newspapers in Europe. DIE WELT focuses on what constitues the strength of a modern daily newspaper: the written word. More major themes, more thoroughly researched and more extensively commented – newspaper as it must be today.

WELT AM SONNTAG is the market leader among quality Sunday newspapers and is considered one of the best designed newspapers in the world. At the same time, WELT AM SONNTAG is an writers’ paper that emphasises polished writing and sound arguments. Surprising background stories, up-to-date analysis, exclusive interviews and entertaining topics with high standards define the editorial spectrum.

Our regional editions:

  • DIE WELT & WELT AM SONNTAG Hamburg
  • WELT AM SONNTAG North Rhine-Westphalia
  • WELT AM SONNTAG Bavaria booking unit

Key Figures WELT Print Total

Frequency
Mon - Sat + Sun
Copy price
Mon-Fri: €2.70; Sat: €2.90; Sun: €4.40
Paid circulation*
363,779 copies
Total reach**
1,587,000 readers

Sources: *IVW II/2021, **ma 2021 Presse II

Key Figures WELT Print Working Day

Frequency
Mon - Sat
Copy price
Mon-Fri: €2.70; Sat: €2.90
Paid circulation*
71,999 copies
Total reach**
768,000 readers

Sources: *IVW II/2021, **ma 2021 Presse II

Key Figures regional editions

Booking unit Paid circulation* Total reach**
DIE WELT Hamburg 14,243 203,000
DIE WELT/WAMS Hamburg 53,211 305,000
WELT AM SONNTAG NRW 36,686 227,000
WELT AM SONNTAG Bavaria booking unit 33,374 109,000

Sources: *IVW II/2021, **ma 2021 Presse II

Brand family

Contact Person
Kirsten Meurers
Kirsten Meurers
Head of Advertising DIE WELT/WELT AM SONNTAG Hamburg
Hamburg
Lukas Wohlfarth
Lukas Wohlfarth
Head of Advertising South
Munich