In BILD POLITIK, Germany’s most-quoted political editorial staff offers all those interested in politics clear answers to the most important questions of the week. Always on Fridays. Always short and sweet. Always on point.
Today, news is available around the clock. The real-time flood of information often generates more questions than it answers: In the digital age, the reader is of course well-informed, but nevertheless unsettled and often enough even annoyed. Therefore, shrewdness and clarity are honoured; epic scope and complexity have become worn-out. In print media, as well.
BILD POLITIK answers this with a completely new magazine structure. Our world cannot (can no longer) be structured according to politics, the economy, inside, outside. But, it can be segmented by emotions, because political events move us like never before. We therefore divide our magazine into the categories of anger, curiosity and joy.
Our starting point for each article is the moment at which people think: “That can’t possibly be true!”, “Aha, interesting!”,
or even, “How nice!”. If a political topic triggers such a feeling, there are always open questions.
Thus, BILD POLITIK simply asks questions and answers them clearly and transparently,
either with a down-to-earth report, a well-founded analysis, or an edgy opinion piece.
Data and facts:
Click here for more information!
BILD is one of Europe’s most prominent daily newspapers and, together with the Berlin-based B.Z., keeps almost 10 million readers up to date every day!
Editorial concept
We give people what moves them.
We think big. We don’t give up until we find what people in Germany really care about.
We write with passion.
We can’t help it. And we wouldn’t have it otherwise. We pour our blood, sweat and tears into what we do.
We turn facts into feelings.
Information is just information until we feel it. We give facts a human face.
We are always everywhere.
Good journalism has no reservations. Because only those in the midst of it all are listened to. And those who listen are in the midst of it all.
We are like big pictures.
We create pictures with words. And we show pictures that leave you speechless.
We’ve got them all.
Trump, Merkel, Putin. We’re talking about the big names.
Sources: *IVW 1. Q. 2019, **ma 2018 Presse II
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Sunday is decision day! BILD am SONNTAG boasts a closeness to the reader thanks to our highly credible editors who write on all subjects with a great deal of passion. This closeness attracts special attention. Important decisions are made on Sunday and BILD am SONNTAG engages and energises its 7.17 million readers on this special […]
Sunday is decision day! BILD am SONNTAG boasts a closeness to the reader thanks to our highly credible editors who write on all subjects with a great deal of passion. This closeness attracts special attention. Important decisions are made on Sunday and BILD am SONNTAG engages and energises its 7.17 million readers on this special day.
BILD am SONNTAG is…
…when journalism creates those aha moments, because all the relevant news from politics and business is just as first-hand as the exciting stories in the society and sports sections.
…when small stories leave a big impression. The editorial team reports at eye level and always portrays life authentically and from a personal perspective, so that everyone can relate to it.
…when a million men cheer for 11 men as they read the pull-out sports supplement, covering current sporting events, gripping meetings and exclusive interviews.
Germany on Sunday – BILD am SONNTAG.
Sources: *IVW Q2/2019, **ma 2019 Presse II
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BILD is present everywhere! BILD is not only Europe’s prominent daily newspaper, but also offers maximum advertising possibilities to address your target group! Choose from our 20 regional editions or 10 Nielsen booking units to reach our readers with your advertising message.
We give people what moves them.
We think big. We don’t give up until we find what people in Germany really care about.
We write with passion.
We can’t help it. And we wouldn’t have it otherwise. We pour our blood, sweat and tears into what we do.
We turn facts into feelings.
Information is just information until we feel it. We give facts a human face.
We are always everywhere.
Good journalism has no reservations. Because only those in the midst of it all are listened to. And those who listen are in the midst of it all.
We are like big pictures.
We create pictures with words. And we show pictures that leave you speechless.
We’ve got them all.
Trump, Merkel, Putin. We’re talking about the big names.
Sources: *IVW II. Q. 2019 (Mon-Sat), **ma 2019 Tageszeitungen
| Booking unit | Paid circulation* | Total reach** |
|---|---|---|
| BILD NIELSEN I | 312.238 | 1.682.000 |
| BILD HAMBURG AND THE NORTH | 153.407 | 766.000 |
| BILD NIELSEN I-South | 76.000 | 484.000 |
| BILD HANOVER | 43.272 | 221.000 |
| BILD NIELSEN I-West | 82.832 | 433.000 |
| BILD BREMEN | 39.616 | 196.000 |
| BILD NORTH RHINE-WESTPHALIA (NIELSEN II) | 221.356 | 1.535.000 |
| BILD RUHR AREA | 82.319 | 510.000 |
| BILD RUHR-EAST | 41.965 | 258.000 |
| BILD RUHR-WEST | 40.354 | 253.000 |
| BILD DUSSELDORF | 39.596 | 208.000 |
| BILD COLOGNE | 39.280 | 324.000 |
| BILD WESTPALIA | 60.159 | 493.000 |
| BILD NIELSEN IIIa | 233.553 | 1.599.000 |
| BILD FRANKFURT RHEIN-MAIN | 111.133 | 790.000 |
| BILD SAARLAND | 25.886 | 76.000 |
| BILD RHINE-NECKAR | 27.119 | 226.000 |
| BILD NIELSEN IIIb | 141.012 | 1.035.000 |
| BILD STUTTGART | 41.595 | 322.000 |
| BILD NIELSEN IV | 193.543 | 1.087.000 |
| BILD MUNICH | 64.244 | 337.000 |
| BILD NUREMBERG | 32.462 | 214.000 |
| BILD BERLIN-BRANDENBURG | 54.610 | 334.000 |
| BILD MECKLENBURG-WESTERN POMERANIA | 40.199 | 171.000 |
| BILD SAXONY-ANHALT | 52.186 | 314.000 |
| BILD THURINGIA | 35.043 | 291.000 |
| BILD SAXONY | 82.523 | 392.000 |
| BILD LEIPZIG | 35.309 | 170.000 |
| BILD DRESDEN | 27.375 | 134.000 |
| BILD CHEMNITZ | 19.839 | 88.000 |
Sources: *IVW II. Q. 2019 (Mon-Sat), **ma 2019 Tageszeitungen
Seven days a week, this modern media brand provides daily updates on the diverse offerings of Germany’s most exciting city.
With an inspiring and moving mix of national reporting, regional coverage and local news, Berliner Morgenpost is an indispensable guide through the capital.
Berliner Morgenpost’s online service offers up-to-date regional and national reporting and a wide range of other services. For a mobile generation: With Berliner Morgenpost Mobil our users are kept up to date at all times – no matter where they are.
Its optimal media mix allows you to reach your target groups with pinpoint accuracy. Regardless of the medium, newspaper, Internet or mobile – our product family offers you a customised cross-media presence.
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1/4 page Sources: *IVW II. Q. 2019, **ma Tageszeitungen 2019
Braunschweiger Zeitung, with the total reach (including online) of its regional editions and the HarzKurier, is the number one newspaper in southern Lower Saxony.
It is a leading publication which, as a citizen newspaper, seeks dialogue with its readers and shapes public opinion with good journalism. Whether in the form of news, background reporting or expert analysis, Braunschweiger Zeitung offers its readers reliable information on politics, business, culture, sport and local affairs.
On Saturdays, the weekend supplement and an extensive column section also appear, attracting attention with numerous special forms of advertising in the job, car and real estate markets.
Our numerous print services are ideally complemented across the media by our service portals and magazine and news portals, as well as our mobile and out-of-home range. A presence on our platform helps you maximise your reach of relevant target groups on all channels.
Sources: ma 2019 tz
Sources: IVW II. Q. 2019, ma Tageszeitungen 2019
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B.Z. belongs to Berlin like the TV tower and Victory Column. Since 140 years, it has been one of the city’s most distinctive trademarks. B.Z. reflects the soul of Berlin day after day, because B.Z. knows what moves the people of Berlin.
Five points in favour of B.Z.
*best 4 planning 2018
Sources: *IVW II. Q. 2019, **ma 2019 Tageszeitungen
Source: ma 2019 Tageszeitungen, *higher secondary education, higher secondary education certificate, higher vocational education certificate, university
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Berlin’s biggest newspaper also offers you the capital’s most important national and local headlines on Sundays.
With its unique mix of information, entertainment, reports and an extensive sports supplement, B.Z. am Sonntag is ideal for the whole family. The Sunday newspaper, with its extensive pull-out sports supplement, the ideal reading for the whole family and ensures a peaceful breakfast-table atmosphere.
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
Source: ma 2019 Presse II, *higher secondary education, higher secondary education certificate, higher vocational education certificate, university
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News, stories and services on all channels – that’s what the daily newspapers of FUNKE MEDIENGRUPPE stand for. High-quality journalism is at the heart of our success and means that we are deeply rooted in the individual regions. The FUNKE daily newspapers achieve the highest regional coverage for dailies and this regional strength also makes them nationally relevant.
We continue to offer:
5 absolutely top locations
The Rhine-Ruhr, Berlin and Hamburg regions are the top 3 Nielsen metropolitan areas in Germany. Brunswick and Thuringia are two highly attractive, up-and-coming economic regions with numerous companies and a strong focus on research and innovation.
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Sources: ma Tageszeitungen 2019
Sources: IVW II/2019, ma Tageszeitungen 2019
Sources: ma Tageszeitungen 2019
Sources: IVW II. Q. 2019, ma Tageszeitungen 2019
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A city and its newspaper. A heart and a soul. Because the people of Hamburg want to know what’s happening in their city.
Hamburg and the Hamburger Abendblatt belong together – like wind and waves, like captain and crew, like mast and mainsail. A city and its newspaper. A heart and a soul. Because the people of Hamburg want to know what’s happening in their city. From housing and transport to refugees and referendums: whatever moves Hamburg is dealt with in the Hamburger Abendblatt – both in the printed edition and on abendblatt.de. Multifaceted and with a strong local focus, it reports on all aspects of the city; on its people and on their stories.
Not only on the Hamburg pages, but also in the culture, economy, sports, opinion and topic sections, the city on the river Elbe always stands in the centre. And at the weekend you get an extra portion of Hamburg: exclusive news, background reports and the versatile magazine mehr hamburg.
The Bergedorfer Zeitung/Lauenburgische Landeszeitung is the leading local information medium in the eastern metropolitan region of Hamburg. It is published every day in the municipal district of Bergedorf and in the southern parts of the districts of Stormarn and the Duchy of Lauenburg – with in-depth reports on events in Bergedorf, Vierlanden and Marschlanden, Reinbek, Glinde, Geesthacht, Schwarzenbek, Lauenburg and the neighbouring communities.
Put your promotional message to work here now!
Sources: ma Tageszeitungen 2019
Sources: IVW II. Q. 2019, ma Tageszeitungen 2019
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Your marketing partner for international campaigns
In addition to marketing the German portfolio of Axel Springer and the Funke Media Group, the Media Impact International Sales division is also responsible for the marketing of international media.
The cross-media activities are concentrated in Eastern Europe in the countries of Poland, Slovakia, Hungary and Serbia (Ringier Axel Springer).
Some of Axel Springer Deutschland’s media services also appear abroad in the form of licensed editions (AUTO BILD, COMPUTER BILD).
Furthermore, Media Impact International Sales is responsible for marketing POLITICO, a joint venture of Axel Springer and POLITICO in the USA. POLITICO has become one of the most influential news sources in Brussels thanks to its unique perspective on European politics and its extensive portfolio of websites, newsletters, print newspapers and specialist services. Although www.politico.eu can be accessed in all countries, a newspaper is also available in Brussels, Berlin, London, Paris and elsewhere.
Please contact us for offers and further details on the international portfolio.
Thuringia Media Group is the most visited website for high-quality journalism and communication services in the heart of Germany.
We are firmly established in our homeland and feel committed to the state and to its people. We are passionate about innovative ideas for Thuringia.
With the strong newspaper brands Thüringer Allgemeine, Ostthüringer Zeitung, Thüringische Landeszeitung and a diverse digital portfolio, we offer the people in our distribution area, the Free State and beyond a wide range of journalistic content.
Our three titles appear with 36 local booking units in 33 local editions for readers in Thuringia. With its diverse range of firmly established regional and local multimedia brand families, Media Group Thuringia offers over 8 popular print, online and mobile brands.
Take advantage of our excellent reach to target your customers.
Sources: *IVW I. Q. 2019, **ma Tageszeitungen 2019
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WELT stands for a broad range of print, digital and TV publications. WELT covers all journalistic formats – from news and opinions to documentaries.
Every story – whether in text, video, photo or live reports – follows the claim to inform reliably and user-oriented and to inspire our audience equally with passionate journalism, innovative products and the joy of experimentation.
WELT Print Total
WELT Print Total is the new booking unit of WELT Print Working Day (DIE WELT Mon.-Sat.) and WELT AM SONNTAG including Kompakt editions (except Saturday).
WELT AM SONNTAG stands for outstanding journalistic competence and inspiration. On the one hand it is very close to the people and their daily life. On the other hand, it frequently presents powerful investigative stories from business and politics. It is the most important Sunday reading matter for sophisticated readers. Surprising background stories, up-to-date analysis, exclusive interviews and entertaining topics with high standards define the editorial spectrum.
This also includes analyses and forecasts from the financial sector, exciting sportsnews as well as exclusive reports concerning topics such as style and culture, real estate, travels and engineering.
In WELT AM SONNTAG Kompakt the content is arranged in a new way for a young, well-educated and urban taget group.
WELT Print Working Day is the new booking unit of DIE WELT (Mon.– Sat.) and DIE WELT Kompact (Mon.– Fri.) as one booking unit with two formats (except Saturday): DIE WELT in nordic format and DIE WELT Compact in tabloid format.
DIE WELT – the national daily is one of Europe`s leading newspapers and indispensable for national decision-maker campaigns. DIE WELT focuses on what represents the strength of a modern daily newspaper: the written word. More major topics, researched in greater depth and commented in more detail – newspaper that fulfils today requirements.
In the departments of Politics, Business & Finance and Culture, DIE WELT offers clearly structured news, analyses and commentaries.
DIE WELT Kompakt, the quality newspaper in the modern tabloid format, is the newspaper for young, urban professionals who want to be efficiently and extensively informed by a daily newspaper.
WELT Print Total = DIE WELT + WELT AM SONNTAG incl. Kompact editions (excl. Sat.)
WELT Print Working Day= DIE WELT (Mon.-Sat.) incl. Kompact editions (excl. Sun.)
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Source: AWA 2019, based on 1.670.000 readers WELT Print Total = DIE WELT + WELT AM SONNTAG incl. kompact editions (excl. Sat.)
Source: AWA 2019, based on 620.000 readers, WELT Print Working Day= DIE WELT (Mon.-Sat.) incl. kompact editions (excl. Sat.)
WELT Digital pools online, mobile and app presentations under a strong, multimedia brand standing for progressive, high-value and dynamic subjects on all channel.
WELT.de IS AVAILABLE IN DIFFERENT DEVICES
WELT.de (online and mobile)
News App (Smartphone App)
WELT Edition (Tablet App)
Source: *AGOF daily digital facts; basis: digital WNK 16+ (59.14 M), single month September 10/02/2019; **IVW August 2019
Source: AGOF daily digital facts; basis: digital WNK 16+ (59.14 M), single month September 10/02/2019
The national quality newspapers DIE WELT, WELT AM SONNTAG and the respective compact editions complements its offer with regional editions. This also includes detailed reports on local politics, business and sporting events.
DIE WELT – the national quality newspaper is one of the leading daily newspapers in Europe. DIE WELT focuses on what constitues the strength of a modern daily newspaper: the written word. More major themes, more thoroughly researched and more extensively commented – newspaper as it must be today.
WELT AM SONNTAG is the market leader among quality Sunday newspapers and is considered one of the best designed newspapers in the world. At the same time, WELT AM SONNTAG is an writers’ paper that emphasises polished writing and sound arguments. Surprising background stories, up-to-date analysis, exclusive interviews and entertaining topics with high standards define the editorial spectrum.
Our regional editions:
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
Sources: *IVW II. Q. 2019, **ma 2019 Presse II
| Booking unit | Paid circulation* | Total reach** |
|---|---|---|
| DIE WELT Hamburg | 25,847 | 152,000 |
| DIE WELT/WAMS Hamburg | 71,899 | 299,000 |
| WELT AM SONNTAG NRW | 57,280 | 230,000 |
| WELT AM SONNTAG Bavaria booking unit | 35,779 | 71,000 |
Sources: *IVW II/2019, **ma 2019 Presse I
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