WELT Rubriken_Header-Image-Bild_01

WELT Rubriken

CLASSIFIEDS OF WELT AM SONNTAG


 

WELT AM SONNTAG is the most important Sunday read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics. With its high topicality, it has a unique selling point in the premium Sunday market.

The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.

WELT AM SONNTAG appears with an additional early edition as early as Saturday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday.

From Monday to Friday, DIE WELT concisely presents the news events and debates of the day. In a slim paper, it relies on pointed texts and a stringent structure that bundles content on a single topic. It is weighty without being heavy.

WELT’s classifieds are characterized by competent editorial staff and a wide range of advertisements. Our customers can choose from a wide variety of ad formats to reach the high-class target groups of both titles.

 


A detailed overview of prices, special topics and current offers can be found on the following category pages.

 


We will be happy to advise you individually on our digital classified offers.

 


Ansprechpartner

Petra Mählmann-Radowitz
Petra Mählmann-Radowitz
Head of Advertising DIE WELT/WELT AM SONNTAG Rubriken
Berlin
audio_header

Open your ears - for our podcast portfolio!

With our strong brands – such as BILD, WELT, TRAVELBOOK, Gründerszene, Business Insider, Musikexpress, Rollingstone and AUTO BILD – we have the right podcast for every target group.

Topics: Sports, Business, Politics, Entertainment, Knowledge, History, True Crime, Music, Film, Automotive


OUR PODCAST PORTFOLIO

PODCAST
31
STREAMS PER MONTH
4 m.
LISTENING TROUGH RATE
90 %

Our Hero-Podcasts


joana_fiedler_zitat
Podcasts reach listeners in situations that we can hardly reach with other media, and the intensive listening creates a personal bond and trust between the podcast and the listeners. For me, this makes audio the perfect advertising medium.
Joana Fiedler
Media Impact Podcast Expert


Your advertising options:

 

 

PREROLL, MIDROLL OR POSTROLL 20-45 SECONDS

Native audio integration | We produce the spot with our own professional voice-over artists | The partner is introduced in his/her own words and the brand, product or service is promoted

PRESENTER AND/OR CLOSER 5-15 SECONDS

Native audio integration | We produce the spot with our own professional speaker | Mention of the partner(s) at the beginning and/or end of the podcast as “presenter” of the episode and/or podcast


Open your ears to our new podcast formats!


WE ARE GLADLY THERE FOR YOU!

Janine Kühnrich
Janine Kühnrich
Director Digital Product Management
Berlin
Joana Fiedler
Joana Fiedler
Digital Marketing Manager bei Media Impact GmbH & Co. KG
Berlin
header_mi_website_upday-1440×430

Europe‘s N°1 News App

upday – Europe’s most popular news app, provides nearly 6 million unique users in Germany each month, with news tailored to their personal interests, curated from hundreds of reputable sources and by our own editorial team, which compiles around the clock the top news of the day.

 

Thanks to the clear presentation of full-screen maps and to an intuitive app operation, our clients benefit from high-performance native integrations, in high-quality and in an innovative environment with a high-affinity user basis.

  • Handpicked top and breaking news by our editorial team (Top News) and a personalised feed (My News) powered by a smart algorithm keep readers always informed.
  • 100% brand safety
  • Just in Germany more than 450 high-quality publishers integrated.
  • Clear presentation of news and ads on full screen cards – no scrolling,
    no below the fold placements.
  • Ads are integrated natively into the news stream.
  • No overlay formats for an ideal user experience

 

External content

Here you will find external content that enriches the article. We need your consent before you can view and interact with social media content.

By clicking the button you agree that content from social networks will be displayed. Personal data may be transferred to third parties in this way. This may require the storage of cookies on your device. You can find more information here.

Key facts

Unique user*
5.53 mill.
Visits**
142.08 mill.
Page Impressions**
691.47 mill.
Sources: *AGOF digital facts, basis: digital WNK 16+ years (61.14 million); single month December2022; retrieved on: 02/01/23; **IVW December 2022

Target group

Men
51%
Women
49%
20 - 49 years
44%
Employed
64%
Net household income over €3,000
51%
High level of education
38%
Source: *AGOF *AGOF digital facts, basis: digital WNK 16+ years (61.14 million); **IVW December2022

Contact

Jasmin Schuler
Jasmin Schuler
Marketing Manager
Berlin
header_headerimagemodul_markenseiten_bild-1440×430

MAXIMUM PASSION.

We think bigger | We have a passion for writing | We turn facts into feelings | We are big images | 
We are news | We are always everywhere

Through high topicality, commitment and unparalleled proximity to the reader, BILD knows how to get to the heart of news, background information and entertainment from all areas of political and social life every day. BILD turns facts into emotions, moving 7.35 million people every day.*

Key Figures

Frequency
daily except sunday and holiday
Copy price
€0.90 - €1.20
Paid circulation*
1,099,464 copies
Total reach**
7,35 mio.
Sources: *IVW 4/2022 Mon.-Sat., **ma 2022 Pressemedien II

Readership

Male
66%
Female
34%
Householder
53%
Main wage earner
71%
In education
4%
Employed
62%
Retiree, Pensioner
29%
Unemployed
5%

Formats

1-1-seite 1/1 page
€ 600,000
1-2-seite-quer 1/2 page
€ 376,000
1000er-format 1000 format
€ 173,500
mm-preis mm price
€ 186.30

Contact Person

Edda Feldkamp
Edda Feldkamp
Director Brand BILD | BILD am SONNTAG
Berlin
Christoph  Schmidt
Christoph Schmidt
Senior Marketing Manager | Leitung Markenkonzepte
Berlin
Barbara Krebs
Barbara Krebs
Senior Marketing Managerin
Berlin
Gerald Arendt
Gerald Arendt
Head of Marketing BILD | BILD am SONNTAG
Berlin
Annett Schober
Annett Schober
Marketing Managerin
Berlin
Antonia Aravena
Antonia Aravena
Lead Marketing
Berlin

 

 

header_headerimagemodul_markenseiten_BAMS

BILD am SONNTAG stands for superb journalism, spotlighting already on Sunday the subjects spoken about in Germany during the week.

Readers are treated to a canny mix of current political and entertaining topics, providing a well-structured overview of what’s going on.

The removable sports section, the heart of the paper in the centre of BILD am SONNTAG, appeals to readers with the latest match results and analyses, as well as emotional interviews and reports.

Every Sunday BILD am SONNTAG reaches 6.20 million readers*, and it is also Germany’s most quoted Sunday newspaper**.

* ma 2023 Pressemedien I
** Media-Tenor Zitate-Ranking (Jan. – Dez. 2022)

Key figures

Frequency
weekly/ sunday
Copy price
€ 2.65
Paid Circulation*
602,323 copies
Total reach**
6.20 Mio.
Sources: *IVW 4/2022 sale total, **ma 2023 Presse I

Formats & Prices 2023

2-1-seite 2/1 page
€ 219,600
1-1-seite 1/1 page
€ 109,800
1-2-eckfeld 9/16 page
€ 83,900
1-2-seite-quer 1/2 page landscape
€ 75,500
1-3-seite-eckfeld 1/3 page portrait
€ 54,800
1-4-seite-eckfeld 1/4 page portrait
€ 41,800

Contact person

Edda Feldkamp
Edda Feldkamp
Director Brand BILD | BILD am SONNTAG
Berlin
Barbara Krebs
Barbara Krebs
Senior Marketing Managerin
Berlin
Antonia Aravena
Antonia Aravena
Lead Marketing
Berlin
Gerald Arendt
Gerald Arendt
Head of Marketing BILD | BILD am SONNTAG
Berlin
Christoph  Schmidt
Christoph Schmidt
Senior Marketing Manager | Leitung Markenkonzepte
Berlin
Annett Schober
Annett Schober
Marketing Managerin
Berlin
BILD REGIONAL_Header-Image-Bild_01

BILD REGIONAL

BILD IS PRESENT EVERYWHERE! BILD IS NOT ONLY EUROPE’S PROMINENT DAILY NEWSPAPER BUT ALSO OFFERS MAXIMUM ADVERTISING POSSIBILITIES TO ADDRESS YOUR TARGET GROUP!

Choose from our 19 regional editions or 10 Nielsen booking units to reach our readers with your advertising message.

 


 

Editorial concept

We give people what moves them.

We think big. We don’t give up until we find what people in Germany really care about.

We write with passion.
We can’t help it. And we wouldn’t have it otherwise. We pour our blood, sweat and tears into what we do.

We turn facts into feelings.
Information is just information until we feel it. We give facts a human face.

We are always everywhere.
Good journalism has no reservations. Because only those in the midst of it all are listened to. And those who listen are in the midst of it all.

We are like big pictures.
We create pictures with words. And we show pictures that leave you speechless.

We’ve got them all.
Trump, Merkel, Putin. We’re talking about the big names.

 

 


 

Key Figures

Frequency
daily except sundays and holidays
Copy price
€ 1.00 - € 1.20
Paid circulation*
1,099,464 copies
Total reach**
7.35 million readers
Sources: *IVW IV/2022 (Mon-Sat), **ma 2022 Tageszeitungen

Key Figures BILD Nielsen and Regional editions

Booking unit Paid circulation* Total reach**
BILD NIELSEN I 212.920 1.444.000
BILD HAMBURG AND THE NORTH 109.728 599.000
BILD NIELSEN I-South 55.992 434.000
BILD HANOVER 34.667 228.000
BILD NIELSEN I-West 47.201 410.000
BILD BREMEN 32.118 289.000
BILD NORTH RHINE-WESTPHALIA (NIELSEN II) 151.771 1.431.000
BILD RUHR AREA 55.999 496.000
BILD RUHR-EAST 28.565 268.000
BILD RUHR-WEST 27.434 228.000
BILD DUSSELDORF 31.364 247.000
BILD COLOGNE 28.230 275.000
BILD WESTPHALIA 36.177 412.000
BILD NIELSEN IIIa 166.241 1.109.000
BILD FRANKFURT RHEIN-MAIN 86.357 539.000
BILD SAARLAND 16.992 72.000
BILD NIELSEN IIIb 88.307 947.000
BILD STUTTGART 28.632 267.000
BILD NIELSEN IV 130.619 1.056.000
BILD MUNICH 59.991 456.000
BILD NUREMBERG 22.339 158.000
BILD BERLIN-BRANDENBURG 37.247 356.000
BILD MECKLENBURG-WESTERN POMERANIA 26.938 141.000
BILD SAXONY-ANHALT 37.997 176.000
BILD THURINGIA 27.327 162.000
BILD SAXONY 63.138 316.000
BILD LEIPZIG 27.586 126.000
BILD DRESDEN 21.305 109.000
BILD CHEMNITZ 14.247 81.000

Sources: *IVW IV/2022 (Mon-Sat), **ma 2022 Tageszeitungen

Contact Person

Rainer Domke
Rainer Domke
Head of Advertising North
Hamburg
Marc Hussein
Marc Hussein
Head of Advertising Southwest
Frankfurt am Main
Lukas Wohlfarth
Lukas Wohlfarth
Head of Advertising South
Munich
Sabrina van der Holst
Sabrina van der Holst
Head of Advertising North Rhine-Westphalia
Essen
Oliver Krämer
Oliver Krämer
Head of Advertising East
BM 2022222

This is Berlin

With an inspiring and moving mix of national reporting, regional coverage and local news, Berliner Morgenpost is an indispensable guide through the capital.

Berliner Morgenpost’s online service offers up-to-date regional and national reporting and a wide range of other services. For a mobile generation: With Berliner Morgenpost Mobil our users are kept up to date at all times – no matter where they are.

Its optimal media mix allows you to reach your target groups with pinpoint accuracy. Regardless of the medium, newspaper, Internet or mobile – our product family offers you a customised cross-media presence.

Formats

1-1-seite 1/1 Page
Mon-Fri € 34.171,63
1-1-seite 1/1 Page
Sat-Sun € 43.138,66
1-2-seite-quer 1/2 page landscape
Mon-Fri € 17.085,82
1-2-seite-quer 1/2 page landscape
Sat-Sun € 21.569,33
1-4-seite-eckfeld 1/4 page
Mon-Fri € 11.167,20
1-4-seite-eckfeld 1/4 page
Sat-Sun € 14.097,60

All prices plus VAT. The price list No. 7, Regional Media, valid from 1.1.2022 applies. Other prices on request // mm price 4c: 14,10 (Mon - Fri), 17,80 (Sat - Sun)

Target group Readership

Men
51%
Women
49%
Adults, 30-59 years
46%
Net household income over € 3.000
62%
Socioeconomic Segments 1+2
56%

Key figures

Frequency
Mon-Sun daily
Copy price
Mon-Fri € 1.80, Sat € 1.90, Sun € 2.30
Paid circulation*
Mon-Sun: 42.092, of which 5.696 ePaper
Total reach**
321.000
Sources: *IVW IV. Q. 2022, **ma daily newspaper 2022

Contact Person

Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
Braun 20222

Braunschweiger Zeitung – A Funke Mediengruppe Title

It is a leading publication which, as a citizen newspaper, seeks dialogue with its readers and shapes public opinion with good journalism. Whether in the form of news, background reporting or expert analysis, Braunschweiger Zeitung offers its readers reliable information on politics, business, culture, sport and local affairs.

On Saturdays, the weekend supplement and an extensive column section also appear, attracting attention with numerous special forms of advertising in the job, car and real estate markets.

Our numerous print services are ideally complemented across the media by our service portals and magazine and news portals, as well as our mobile and out-of-home range. A presence on our platform helps you maximise your reach of relevant target groups on all channels.

Readership Braunschweiger Zeitung

Women
48%
Men
52%
Adults, 30-59 years
39%
Net household income over € 3.000
57%
Socioeconomic Segments 1+2
35%
Sources: ma 2022 tz

Key figures

Frequency
Mon-Sat daily
Copy price
Mon-Fri € 1.90, Sat € 2.10
Sold copies IVW IV/2022
93.097, of which 16.316 ePaper
Total reach
297.000
Sources: IVW IZI. 2022, Braunschweiger Zeitung BZ/Region; ma Tageszeitungen 2022

Formats

1-1-seite 1/1 Page
€ 40.365,60 (Mon.-Fri.)
1-1-seite 1/1 Page
€ 46.068,00 (Sat.)
1-2-seite-quer 1/2 page landscape
€ 20.182,80 (Mon.-Fri.)
1-2-seite-quer 1/2 page landscape
€ 23.034,00 (Sat.)
1-4-seite-eckfeld 1/4 page
€ 10.091,40 (Mon.-Fr.)
1-4-seite-eckfeld 1/4 page
€ 11.517,00 (Sat.)

All prices plus VAT. The price list No. 7, Regional Media, valid from 1.1.2022 applies. Other prices on request // mm price 4c: 17,71 (Mon - Sat)

Contact Person

Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
B.Z._Header-Image-Bild_01

B.Z. - Die Stimme Berlins

B.Z. BELONGS TO BERLIN LIKE THE TV TOWER AND VICTORY COLUMN.


 

24/7 but never 08/15: That is Berlin and that is the B.Z.!

As “Die Stimme Berlins”, B.Z. is THE journalistic mouthpiece of Berliners and knows what moves them – and has done so for over 140 years. It presents news from Berlin and Brandenburg, reports, sports, culture as well as the scene and offers current print and digital real-time journalism quickly to the point as a newspaper, stationary or mobile.

5 reasons for the B.Z: 

  • B.Z. has the fastest editorial staff in the city.
  • B.Z. readers feel confident about the reliability of the newspaper’s reports and articles.
  • B.Z. offers optimal placements in a local Berlin environment.
  • B.Z. publishes a variety of special topics and offers diverse special formats.
  • B.Z. readers find advertising in the newspaper informative and stimulating to buy.

 


Key Figures

Frequency
daily, except sundays and bank holiday
Copy price
€ 1.10
Paid circulation*
78,933 copies
Total reach**
283,000 readers
Sources: *IVW IV/2022, **ma 2022 Tageszeitungen

Readership

Male
58%
Female
42%
Age 20 - 49
33%
at least medium education level*
62%
Employed
56%
Net household income € 2,500 or above
45%
Source: ma 2022 Tageszeitungen, *higher secondary education, higher secondary education certificate, higher vocational education certificate, university

Formats

mm-preis mm price
€ 12.10
1-1-seite 1/1 page
€ 22,324
1-2-seite-quer 1/2 page
€ 11,132
1000er-format 1000 format
€ 12,100

prices according to the B.Z. price list no. 62, valid from 1 Jan 2023

Contact Person

Oliver Krämer
Oliver Krämer
Head of Advertising East
B.Z._Header-Image-Bild_01

B.Z. am Sonntag

BERLIN’S BIGGEST NEWSPAPER ALSO OFFERS YOU THE CAPITAL’S MOST IMPORTANT NATIONAL AND LOCAL HEADLINES ON SUNDAYS.


 

With its unique mix of information, entertainment, reports and an extensive sports supplement, B.Z. am Sonntag is ideal for the whole family. The Sunday newspaper, with its extensive pull-out sports supplement, the ideal reading for the whole family and ensures a peaceful breakfast-table atmosphere.

Key Figures

Frequency
Sunday
Copy price
€ 1.10
Paid circulation*
52,815 copies
Total reach**
213,000 readers
Source: *IVW IV/2022, **ma 2022 Presse II

Readership

Male
64%
Female
36%
Age 20 - 49
43%
at least medium education level*
63%
Employed
65%
Net household income € 2,500 or above
47%
Source: ma 2022 Presse II, *higher secondary education, higher secondary education certificate, higher vocational education certificate, university

Formats

mm-preis mm price
€ 5.70
1-1-seite 1/1 page
€ 10,516
1-2-seite-quer 1/2 page
€ 5,244
1000er-format 1000 format
€ 5,700

prices according to the B.Z. am Sonntag price list no. 33, valid from 1 Jan 2023

Contact Person

Oliver Krämer
Oliver Krämer
Head of Advertising East
header_funkegruppe-1028×276

REGIONAL | NATIONAL | CROSSMEDIA

News, stories and service on all channels are delivered by the daily newspapers of FUNKE Mediengruppe. The high journalistic quality of our work is the sound foundation for our success and the guarantee for deep roots in the individual regions. The FUNKE daily newspapers achieve the highest regional daily newspaper reaches and with their regional strength are also relevant nationally.

  • Reach: 3.30 million readers*
  • sold circulation: 810.797 copies**
  • including over 100 local editions

5 absolutely top locations

The Rhine-Ruhr, Berlin and Hamburg regions are the top 3 Nielsen metropolitan areas in Germany. Braunschweig (Brunswick) and Thuringia are two highly attractive, up-and-coming economic regions with many companies and a strong focus on research and innovation.

source *MA TZ 2021, **IVW IV/2022 Mon.-Sat., Mon. – Sun.

Formats

1-1-seite 1/1 page
422.279,79 € (Mon - Fri)
1-2-seite-quer 1/2 page landscape
211.139,90 € (Mon - Fri)
1-4-seite-eckfeld 1/4 page
115.273,14 € (Mon - Fri)

All prices plus VAT, from the Nr. 6 price list of Funke Media Group, from 01/01/2021.

Target group

Men
48%
Women
52%
Adults, 30-59 years
42%
Net household income over 3000 €
46%
Consumer strength upper third
41%
Sources: ma Tageszeitungen 2020

Key figures

Paid circulation IVW III/2022, Mo.-Sa. bzw. Mo.-So.
823.871
Total reach
3.30 Mio.
Sources: IVW III/2022, ma Tageszeitungen 2021

Contact

Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
Hb20222222222

Hamburger Abendblatt – A FUNKE MEDIENGRUPPE Title

Hamburg and the Hamburger Abendblatt belong together – like wind and waves, like captain and crew, like mast and mainsail. A city and its newspaper. A heart and a soul. Because the people of Hamburg want to know what’s happening in their city. From housing and transport to refugees and referendums: whatever moves Hamburg is dealt with in the Hamburger Abendblatt – both in the printed edition and on abendblatt.de. Multifaceted and with a strong local focus, it reports on all aspects of the city; on its people and on their stories.

Not only on the Hamburg pages, but also in the culture, economy, sports, opinion and topic sections, the city on the river Elbe always stands in the centre. And at the weekend you get an extra portion of Hamburg: exclusive news, background reports and the versatile magazine mehr hamburg.

The Bergedorfer Zeitung/Lauenburgische Landeszeitung is the leading local information medium in the eastern metropolitan region of Hamburg. It is published every day in the municipal district of Bergedorf and in the southern parts of the districts of Stormarn and the Duchy of Lauenburg – with in-depth reports on events in Bergedorf, Vierlanden and Marschlanden, Reinbek, Glinde, Geesthacht, Schwarzenbek, Lauenburg and the neighbouring communities.

Put your promotional message to work here now!

Target group

Men
50%
Women
50%
Adults, 30-59 years
47%
Net household income over 3000 €
55%
Socioeconomic Segments 1+2
45%
Sources: ma Tageszeitungen 2022

Key figures

Frequency
Mon-Sat daily
Copy price
Mon-Fri.: 2,10 € Sat.: 2,50€
Paid circulation
129.108, of which 28.102 ePaper
Total reach
506.000
ivw IV/2022, ma Tageszeitungen 2022

Formats

1-1-seite 1/1 page
Mon-Fri € 59.621,76
1-1-seite 1/1 page
Sat € 75.430,08
1-2-seite-quer 1/2 Seite page landscape
Mon-Fri € 29.810,88
1-2-seite-quer 1/2 Seite page landscape
Sat € 37.715,04
1-4-seite-eckfeld 1/4 page
Mon-Fri € 14.905,44
1-4-seite-eckfeld 1/4 page
Sat € 18.857,52

All prices plus VAT. The price list No. 7, Regional Media, valid from 1.1.2022 applies. Other prices on request// mm price 4c: 19,11 (Mo. -Fr.), 24,16 (Sa.)

Contact Person

Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin

 

 

 

Contact Person

Fellin  Wolter
Fellin Wolter
Head of International Sales
Worldwide

In addition to marketing the German portfolio of Axel Springer and the Funke Media Group, the Media Impact International Sales division is also responsible for the marketing of international media.

The cross-media activities are concentrated in Eastern Europe in the countries of Poland, Slovakia, Hungary and Serbia (Ringier Axel Springer).

Some of Axel Springer Deutschland’s media services also appear abroad in the form of licensed editions (AUTO BILD, COMPUTER BILD).

Furthermore, Media Impact International Sales is responsible for marketing POLITICO, a joint venture of Axel Springer and POLITICO in the USA. POLITICO has become one of the most influential news sources in Brussels thanks to its unique perspective on European politics and its extensive portfolio of websites, newsletters, print newspapers and specialist services. Although www.politico.eu can be accessed in all countries, a newspaper is also available in Brussels, Berlin, London, Paris and elsewhere.

Please contact us for offers and further details on the international portfolio.

Th2022222

FUNKE Media Thuringia

We are firmly established in our homeland and feel committed to the state and to its people. We are passionate about innovative ideas for Thuringia.

With the strong newspaper brands Thüringer Allgemeine, Ostthüringer Zeitung, Thüringische Landeszeitung and a diverse digital portfolio, we offer the people in our distribution area, the Free State and beyond a wide range of journalistic content.

Our three titles appear with 36 local booking units in 33 local editions for readers in Thuringia. With its diverse range of firmly established regional and local multimedia brand families, FUNKE Media Thuringia offers over 8 popular print, online and mobile brands.

Take advantage of our excellent reach to target your customers.

Target group

Women
52%
Men
48%
Adults, 30-59 years
33%
Net household income over 3.000 €
31%
Socioeconomic Segments 1+2
26%

Key figures

Frequency
Mon-Sat, daily
Copy price
Mo-Fr.: 1,90 € Sat.: 2,10 €
Paid circulation*
165.277, of which 17.562 ePaper
Total reach**
573.000
Sources: *IVW IV / 2022, **ma Tageszeitungen 2022

Formats

1-1-seite 1/1 page
Mon-Sat 76.815,20 €
1-2-seite-quer 1/2 Seite page landscape
Mon-Sat 38.407,60 €
1-4-seite-eckfeld 1/4 page
Mon-Sat 19.079,10 €

All prices plus VAT. The price list No. 7, Regional Media, valid from 1.1.2022 applies. Other prices on request // Millimeterpreis 4c: 24,94 (Mo. - Sat.)

Contact Person

Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
header_headerimagemodul_welt

WELT stands for a broad range of print, digital and TV publications. WELT covers all journalistic formats – from news and opinions to documentaries.Every story – whether in text, video, photo or live reports – follows the claim to inform reliably and user-oriented and to inspire our audience equally with passionate journalism, innovative products and the joy of experimentation.

CLIMATE NEUTRAL WELT AM SONNTAG

WELT AM SONNTAG is the most important Sunday read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics. With its high topicality, it has a unique selling point in the premium Sunday market. The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.  

WELT AM SONNTAG appears with an additional early edition already on Saturday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday. 

WELT AM SONNTAG is aimed at the target group of decision-makers in their private lives who want to spend their weekends in a relaxed reading atmosphere, catching up on business and politics and devoting themselves to their personal reading interests, e.g. culture, style or travel. 

The content of WELT AM SONNTAG is restaged in tabloid format in WELT AM SONNTAG Kompakt for a young, well-educated and urban target group. The WELT AM SONNTAG booking unit comprises WELT AM SONNTAG on Saturday and WELT AM SONNTAG on Sunday incl. WELT AM SONNTAG Kompakt.

 

CLIMATE NEUTRAL DIE WELT 

DIE WELT concisely presents the news events and debates of the day from Monday to Friday. In a slim paper, it relies on trenchant texts and stringent structure that bundles content on a single topic. It is weighty without being heavy. 

Two top issues are presented on the front page, each including a commentary. On pages 2 and 3, a “newspaper within a newspaper” offers the most important news from around the world and all departments at a glance, and sets a clear focus with the “topic of the day”.

DIE WELT is aimed at the target group of decision-makers who want to be optimally informed in a limited timeframe during the week. It offers concentration on the essentials and provides its readers with a path through the flood of information. 

DIE WELT is published Monday – Friday.

WELT Print Total (climate neutral)

WELT Print Total comprises the booking unit WELT AM SONNTAG plus DIE WELT. Advertisements in the booking unit WELT Print Total are published within 14 days (Saturday/Sunday and Monday to Friday). 

Key Data WELT AM SONNTAG

Publication
Sat. + Sun.
Copy price
Sat., Sun.: 5,00€, Compact Edition: 3,20€
Sold copies
314.002 Expl., of which 115.751 ePaper (IVW IV 2022)
Reach
930.000 readers (ma 2023 Presse I)*
Decision makers
227.000 readers (LAE 2022)

Key Data DIE WELT

Publication
Mon. - Fr.
Copy price
2,00 €
Sold copies
88.780 Expl., of which 26.372 ePaper (IVW IV 2022)
Reach
846.000 readers (ma 2023 Presse I)*
Decision makers
205.000 readers (LAE 2022)

Rates WELT AM SONNTAG

1/1 page
91.660,80 €
1/2 page horizontal
50.700,00 €
1/4 page corner
35.904,00 €

WELT AM SONNTAG = WELT AM SONNTAG Sat. + WELT AM SONNTAG Sun. incl. WELT AM SONNTAG Kompakt

Rates DIE WELT

1/1 page
52.166,40 €
1/2 page horizontal
28.375,00 €
1/4 page corner
18.374,40 €

DIE WELT = Mo. – Fr.

Rates WELT Print Total

1/1 page
122.284,80 €
1/2 page horizontal
67.215,00 €
1/4 page corner
46.147,20 €

WELT Print Total = WELT AM SONNTAG + DIE WELT

Readers WELT AM SONNTAG

Men
62%
Women
38%
30 to 59 years
50%
University-entrance exam, university
55%
Net household income above 3.000 €
67%
Socioeconomic status: level 1+2
48%
luxury oriented
27%
Source: AWA 2021, based on 1.670.000 readers, new booking unit valid from 06.09.2021. The indication is based on the booking unit WELT Print Total before 06.09.2021.

Readers DIE WELT

Men
62%
Women
38%
30 to 59 years
51%
University-entrance exam, university
59%
Net household income above 3.000 EUR
67%
Socioeconomic status: level 1 + 2
49%
luxury oriented
28%
Source: AWA 2021, based on 620.000 readers, new booking unit valid from 06.09.2021. The indication is based on the booking unit WELT Print Working Day before 06.09.2021.

Contact Person

Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
Sandra Metzner
Sandra Metzner
Senior Marketing Manager
Berlin
Simone  Nord
Simone Nord
Marketing Manager
berlin
Catrin  Nordwig
Catrin Nordwig
Senior Marketing Manager
Berlin
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
WELT Rubriken_Header-Image-Bild_01

WELT Regional

THE NATIONAL QUALITY NEWSPAPERS DIE WELT, WELT AM SONNTAG AND THE RESPECTIVE COMPACT EDITIONS COMPLEMENTS ITS OFFER WITH REGIONAL EDITIONS. THIS ALSO INCLUDES DETAILED REPORTS ON LOCAL POLITICS, BUSINESS AND SPORTING EVENTS.


 

DIE WELT – the national quality newspaper is one of the leading daily newspapers in Europe. DIE WELT focuses on what constitues the strength of a modern daily newspaper: the written word. More major themes, more thoroughly researched and more extensively commented – newspaper as it must be today.

WELT AM SONNTAG is the market leader among quality Sunday newspapers and is considered one of the best designed newspapers in the world. At the same time, WELT AM SONNTAG is an writers’ paper that emphasises polished writing and sound arguments. Surprising background stories, up-to-date analysis, exclusive interviews and entertaining topics with high standards define the editorial spectrum.

Our regional editions:

  • DIE WELT & WELT AM SONNTAG Hamburg
  • WELT AM SONNTAG North Rhine-Westphalia
  • WELT AM SONNTAG Bavaria

 


Key Data WELT AM SONNTAG

Frequency
Sat. + Sun
Copy price
Sat: 5.00€; Sun: 5.00€, Compact Edition: 3.20€
Paid circulation*
314,002 copies
Total reach**
973,000 readers
Source: *IVW IV/2022, **ma 2022 Presse II

Key Data DIE WELT

Frequency
Mon - Fri
Copy price
Mon - Fri: 2.00€
Paid circulation*
88,780 copies
Total reach**
847,000 readers
Source: *IVW IV/2022, **ma 2022 Presse II

 


 

Key Figures regional editions

Booking unit Paid circulation* Reach**
DIE WELT Hamburg 15.040 137.000
WELT AM SONNTAG Hamburg 37.717 161.000
WELT Print Gesamt Hamburg 52.757 278.000
WELT AM SONNTAG NRW 40.265 286.000
WELT AM SONNTAG Bayern-Belegung 26.667 102.000

Sources: *IVW IV/2022, **ma 2022 Presse II

 


Brand family

Contact Person

Kirsten Meurers
Kirsten Meurers
Head of Advertising DIE WELT/WELT AM SONNTAG Hamburg
Hamburg
Lukas Wohlfarth
Lukas Wohlfarth
Head of Advertising South
Munich
Sabrina van der Holst
Sabrina van der Holst
Head of Advertising NRW
Essen