WELT AM SONNTAG is the most important weekend read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics. 

The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.

WELT AM SONNTAG appears with one issue each on Saturday and Sunday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday.

From Monday to Friday, DIE WELT concisely presents the news events and debates of the day. In a slim paper, it relies on pointed texts and a stringent structure that bundles content on a single topic. It is weighty without being heavy.

WELT’s classifieds are characterized by competent editorial staff and a wide range of advertisements. Our customers can choose from a wide variety of ad formats to reach the high-class target groups of both titles.

A detailed overview of prices, special topics and current offers can be found on the following category pages.

We will be happy to advise you individually on our digital classified offers.

upday – Europe’s most popular news app, provides nearly 5 million unique users in Germany each month, with news tailored to their personal interests, curated from hundreds of reputable sources and by our own editorial team, which compiles around the clock the top news of the day.

Thanks to the clear presentation of full-screen maps and to an intuitive app operation, our clients benefit from high-performance native integrations, in high-quality and in an innovative environment with a high-affinity user basis.

• Handpicked top and breaking news by our editorial team (Top News) and a personalised feed (My News) powered by a smart algorithm keep readers always informed.
• 100% brand safety
• Just in Germany more than 450 high-quality publishers integrated.
• Clear presentation of news and ads on full screen cards – no scrolling,
  no below the fold placements.
• Ads are integrated natively into the news stream.
• No overlay formats for an ideal user experience

We think bigger | We have a passion for writing | ​We turn facts into feelings | We are big images | ​
We are news | We are always everywhere

Through high topicality, commitment and unparalleled proximity to the reader, BILD knows how to get to the heart of news, background information and entertainment from all areas of political and social life every day. BILD turns facts into emotions, moving 6,39 million people every day.*

* ma 2024 press media II and daily newspaper 

BILD am SONNTAG stands for superb journalism, spotlighting already on Sunday the subjects spoken about in Germany during the week. Readers are treated to a canny mix of current political and entertaining topics, providing a well-structured overview of what’s going on.​

The removable sports section, the heart of the paper in the centre of BILD am SONNTAG, appeals to readers with the latest match results and analyses, as well as emotional interviews and reports.​

Every Sunday BILD am SONNTAG reaches 4,08 million readers*, and it is also Germany’s most quoted Sunday newspaper**.

* ma 2025 Pressemedien I
** Media-Tenor quotes – Ranking (Jan. – Dez. 2022)

BILD knows what moves people.

Fast, up-to-date and varied. In addition to first-class quality journalism, we offer innovative experiences with new platforms such as the BILD AI assistant Hey_ or our vertical video portal BILD Play. Our loyal users also appreciate this – with 75% direct access. Position yourself digitally in Germany’s largest media brand and benefit from the brand trust of our more than 5.66 million daily unique users. With Germany’s strongest home, you are guaranteed to reach 21 million AIs!

From classic to eye-catching – we have the right advertising media for your campaign.

Choose from our 18 regional editions or 9 Nielsen booking units to reach our readers with your advertising message.

Editorial concept

We give people what moves them.

We think big. We don’t give up until we find what people in Germany really care about.

We write with passion.
We can’t help it. And we wouldn’t have it otherwise. We pour our blood, sweat and tears into what we do.

We turn facts into feelings.
Information is just information until we feel it. We give facts a human face.

We are always everywhere.
Good journalism has no reservations. Because only those in the midst of it all are listened to. And those who listen are in the midst of it all.

We are like big pictures.
We create pictures with words. And we show pictures that leave you speechless.

Key Figures BILD Nielsen and Regional editions

Sources: *IVW I/2025 (Mon-Sat), **ma 2024 Tageszeitungen

24/7 but never 08/15: That is Berlin and that is the B.Z.!

As “Die Stimme Berlins”, B.Z. is THE journalistic mouthpiece of Berliners and knows what moves them – and has done so for over 140 years. It presents news from Berlin and Brandenburg, reports, sports, culture as well as the scene and offers current print and digital real-time journalism quickly to the point as a newspaper, stationary or mobile.

5 reasons for the B.Z: 

• B.Z. has the fastest editorial staff in the city.
• B.Z. readers feel confident about the reliability of the newspaper’s reports and articles.
• B.Z. offers optimal placements in a local Berlin environment.
• B.Z. publishes a variety of special topics and offers diverse special formats.
• B.Z. readers find advertising in the newspaper informative and stimulating to buy.

ICON is the leading style magazine in the German-speaking world, which has been able to interpret international style and elegance in a very special way since its founding in 2006, as an innovation leader, it has significantly enriched the supplement market in Germany.

For its adult readership, ICON presents the most captivating stories from the international world of style in a large format and high-quality classic magazine format, with a focus on the following topics: fashion, design, watches, jewellery, beauty, travel and various other areas of interest.

Alexandra Würzbach, editor-in-chief of ICON, and her team of distinguished journalists set new accents, continually introduce new perspectives, characterized by a clear stance and surprising inspirations – far removed from traditional gloss. Founder Inga Griese has assumed the role of publisher.

ICON is published in WELT AM SONNTAG* on Saturdays and Sundays.

Mr ICON is an internationally successful luxury magazine that has been setting a new standard in the German-language men’s magazine market since 2018.

Published twice a year as a supplement in WELT AM SONNTAG on Saturdays and Sundays, Mr ICON presents a diverse range of topics that goes far beyond traditional photo shoots and product presentations.

Interesting personalities, current trends and luxury brands staged and portrayed in an unusual way – Mr ICON has its own signature and thus redefines the ICON standard for the purely masculine target group.

WELT stands for a broad range of print, digital and TV publications. WELT covers all journalistic formats – from news and opinions to documentaries.Every story – whether in text, video, photo or live reports – follows the claim to inform reliably and user-oriented and to inspire our audience equally with passionate journalism, innovative products and the joy of experimentation.

WELT AM SONNTAG

WELT AM SONNTAG is the most important weekend read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics. The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.  

WELT AM SONNTAG is published with one issue on Saturday and one on Sunday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday. 

WELT AM SONNTAG is aimed at the target group of decision-makers in their private lives who want to spend their weekends in a relaxed reading atmosphere, catching up on business and politics and devoting themselves to their personal reading interests, e.g. culture, style or travel. 

The content of WELT AM SONNTAG is restaged in tabloid format in WELT AM SONNTAG Kompakt for a young, well-educated and urban target group. The WELT AM SONNTAG booking unit comprises WELT AM SONNTAG on Saturday and WELT AM SONNTAG on Sunday incl. WELT AM SONNTAG Kompakt.

DIE WELT 

DIE WELT concisely presents the news events and debates of the day from Monday to Friday. In a slim paper, it relies on trenchant texts and stringent structure that bundles content on a single topic. It is weighty without being heavy. 

Two top issues are presented on the front page, including a commentary. On pages 2 and 3, a “newspaper within a newspaper” offers the most important news from around the world and all departments at a glance, and sets a clear focus with the “topic of the day”.

DIE WELT is aimed at the target group of decision-makers who want to be optimally informed in a limited timeframe during the week. It offers concentration on the essentials and provides its readers with a path through the flood of information. 

DIE WELT is published Monday – Friday.

WELT Print Total comprises the booking unit WELT AM SONNTAG plus DIE WELT. Advertisements in the booking unit WELT Print Total are published within 14 days (Saturday/Sunday and Monday to Friday). 

WELT Digital pools online, mobile and app presentations under a strong, multimedia brand standing for progressive, high-value and dynamic subjects on all channel.

WELT.de Multiscreen (stationary and mobile)

• WELT Digital sets standards in reporting on business, finance and politics. Every story – whether as text, video, photo or live reporting – follows the claim of providing reliable and user-oriented information, inspiring our audience with passionate journalism, innovative products and the joy of experimentation
• WELT.de is always live: With current live tickers, live streams to breaking news or to the current TV programme
• WELT.de also provides all relevant stories in video format with the power of Germany’s leading TV news broadcaster
• Our community is part of WELT because we developed our product together with our users

News App (Smartphone App)

• Whether politics, business or multimedia – with the WELT news app, our users receive the news directly on their smartphone
• Clear and compact, with quick access to the most important functions, such as news ticker, video centre and saved articles

DIE WELT – the national quality newspaper is one of the leading daily newspapers in Europe. DIE WELT focuses on what constitues the strength of a modern daily newspaper: the written word. More major themes, more thoroughly researched and more extensively commented – newspaper as it must be today.

WELT AM SONNTAG is the most important weekend read for discerning readers and is considered one of the best designed newspapers in the world. At the same time, WELT AM SONNTAG is an writers’ paper that emphasises polished writing and sound arguments. Surprising background stories, up-to-date analysis, exclusive interviews and entertaining topics with high standards define the editorial spectrum.

Our regional editions:

• DIE WELT & WELT AM SONNTAG Hamburg
• WELT AM SONNTAG North Rhine-Westphalia
• WELT AM SONNTAG Bavaria

Key Figures regional editions

Sources: *IVW I/2025, **ma 2025 Presse I