audio_header

Open your ears - for our podcast portfolio!

With our strong brands – such as BILD, WELT, TRAVELBOOK, Gründerszene, Business Insider, Musikexpress, Rollingstone and AUTO BILD – we have the right podcast for every target group.

Topics: Sports, Business, Politics, Entertainment, Knowledge, History, True Crime, Music, Film, Automotive


OUR PODCAST PORTFOLIO

PODCAST
31
STREAMS PER MONTH
4 m.
LISTENING TROUGH RATE
90 %

Our Hero-Podcasts


joana_fiedler_zitat
Podcasts reach listeners in situations that we can hardly reach with other media, and the intensive listening creates a personal bond and trust between the podcast and the listeners. For me, this makes audio the perfect advertising medium.
Joana Fiedler
Media Impact Podcast Expert


Your advertising options:

 

 

PREROLL, MIDROLL OR POSTROLL 20-45 SECONDS

Native audio integration | We produce the spot with our own professional voice-over artists | The partner is introduced in his/her own words and the brand, product or service is promoted

PRESENTER AND/OR CLOSER 5-15 SECONDS

Native audio integration | We produce the spot with our own professional speaker | Mention of the partner(s) at the beginning and/or end of the podcast as “presenter” of the episode and/or podcast


Open your ears to our new podcast formats!


WE ARE GLADLY THERE FOR YOU!

Janine Kühnrich
Janine Kühnrich
Director Digital Product Management
Berlin
Joana Fiedler
Joana Fiedler
Digital Marketing Manager bei Media Impact GmbH & Co. KG
Berlin
header_mi_website_upday-1440×430

Europe‘s N°1 News App

upday – Europe’s most popular news app, provides nearly 7 million unique users in Germany each month, with news tailored to their personal interests, curated from hundreds of reputable sources and by our own editorial team, which compiles around the clock the top news of the day.

 

Thanks to the clear presentation of full-screen maps and to an intuitive app operation, our clients benefit from high-performance native integrations, in high-quality and in an innovative environment with a high-affinity user basis.

  • Handpicked top and breaking news by our editorial team (Top News) and a personalised feed (My News) powered by a smart algorithm keep readers always informed.
  • 100% brand safety
  • Just in Germany more than 450 high-quality publishers integrated.
  • Clear presentation of news and ads on full screen cards – no scrolling,
    no below the fold placements.
  • Ads are integrated natively into the news stream.
  • No overlay formats for an ideal user experience

 

Key facts

Unique user*
7.44 mill.
Visits**
162,083,177
Page Impressions**
1,299,577,373
Sources: *AGOF daily digital facts; Basis: digital TEE, digital users, aged 16+(61.14 mill.), single month November 2021; **IVW December 2021

Target group

Men
46%
Women
54%
20 - 49 years
43%
Employed
65%
Net household income over €3,000
47%
High level of education
30%
Source: *AGOF daily digital facts; Basis: digital TEE, digital users, aged 16+(61.14 mill.), single month November 2021

Contact

Paul Spiegel
Paul Spiegel
Marketing Manager
Berlin

Find the right products from us for your questions!

"SINCE I AM USING THIS TIME INTENSIVELY FOR NEW ACQUISITIONS IN THE PERIOD AFTER THE CRISIS, I AM DEPENDENT ON OFFERS FROM COMPANIES."

Digital Showroom Reach
Digital Showroom Performance
header_mi_website_bild-1440×430

THERE’S ​NOWHERE ​MORE PASSION.

We think bigger | We have a passion for writing | We turn facts into feelings | We are big images | 
We are news | We are always everywhere

Thanks to its high topicality, dedication and unequalled proximity to the reader,  BILD succeeds in daily spotlighting news, background information and entertainment from all areas of politics and society. BILD makes emotions out of facts, thereby moving 7.82 million people day by day.*

Key Figures

Frequency
daily except sunday and holiday
Copy price
€0.90 - €1.20
Paid circulation*
1,180,249 copies (IVW 1/2022, Mon.-Sat.)
Total reach**
7,82 mio. (ma 2021 Pressemedien II) 
Sources: *IVW 1/2022, **ma 2021 Pressemedien II

Readership

Male
67%
Female
33%
Householder
52%
Main wage earner
70%
In education
5%
Employed
65%
Retiree, Pensioner
26%
Unemployed
4%

Formats

1-1-seite 1/1 page
€ 562,000
1-2-seite-quer 1/2 page
€ 351,800
1000er-format 1000 format
€ 162,300
mm-preis mm price
€ 174,30

Contact Person

Edda Feldkamp
Edda Feldkamp
Director Brand BILD | BILD am SONNTAG
Berlin
Christoph  Schmidt
Christoph Schmidt
Senior Marketing Manager | Leitung Markenkonzepte
Berlin
Barbara Krebs
Barbara Krebs
Senior Marketing Managerin
Berlin

 

 

header_headerimagemodul_bams-1440×430

BILD am SONNTAG stands for superb journalism, spotlighting already on Sunday the subjects spoken about in Germany during the week.

Readers are treated to a canny mix of current political and entertaining topics, providing a well-structured overview of what’s going on.

The removable sports section, the heart of the paper in the centre of BILD am SONNTAG, appeals to readers with the latest match results and analyses, as well as emotional interviews and reports.

Every Sunday BILD am SONNTAG reaches 6.45 million readers*, and it is also Germany’s most quoted Sunday newspaper**.

* ma 2022 Pressemedien I
** Exklusiv: Die meistzitierten Medien des Jahres 2021: kress.de

Key figures

Frequency
weekly/ sunday
Copy price
€ 2.65
Paid Circulation IVW 4/2021*
635,535 copies
Total reach ma 2022/I **
6.45 Mio.
Sources: *IVW 1/2022, **ma 2022 Presse I

Formats & Prices 2022

2-1-seite 2/1 page
€ 205,600
1-1-seite 1/1 page
€ 102,800
1-2-eckfeld 9/16 page
€ 78,500
1-2-seite-quer 1/2 page landscape
€ 70,600
1-3-seite-eckfeld 1/3 page portrait
€ 52,700
1-4-seite-eckfeld 1/4 page portrait
€ 38,900

Contact person

Edda Feldkamp
Edda Feldkamp
Director Brand BILD | BILD am SONNTAG
Berlin
Sabine Schmidt
Sabine Schmidt
Senior Marketing Managerin
Berlin
Barbara Krebs
Barbara Krebs
Senior Marketing Managerin
Berlin

Key Figures

Frequency
daily, except sundays and bank holiday
Copy price
€ 0.80 - € 1.00
Paid circulation*
1,180,249 copies
Total reach**
7.82 million readers
Sources: *IVW I/2022 (Mon-Sat), **ma 2021 Tageszeitungen

Key Figures BILD Nielsen and Regional editions

Booking unit Paid circulation* Total reach**
BILD NIELSEN I 221.885 1.625.000
BILD HAMBURG AND THE NORTH 110.806 705.000
BILD NIELSEN I-South 57.458 476.000
BILD HANOVER 35.475 213.000
BILD NIELSEN I-West 53.621 444.000
BILD BREMEN 36.639 209.000
BILD NORTH RHINE-WESTPHALIA (NIELSEN II) 161.329 1.376.000
BILD RUHR AREA 60.169 462.000
BILD RUHR-EAST 30.771 235.000
BILD RUHR-WEST 29.398 226.000
BILD DUSSELDORF 32.163 214.000
BILD COLOGNE 29.228 293.000
BILD WESTPHALIA 39.770 407.000
BILD NIELSEN IIIa 165.071 1.359.000
BILD FRANKFURT RHEIN-MAIN 83.315 620.000
BILD SAARLAND 19.099 81.000
BILD NIELSEN IIIb 99.734 1.045.000
BILD STUTTGART 30.950 276.000
BILD NIELSEN IV 143.138 1.058.000
BILD MUNICH 62.161 449.000
BILD NUREMBERG 24.393 218.000
BILD BERLIN-BRANDENBURG 37.544 314.000
BILD MECKLENBURG-WESTERN POMERANIA 26.985 139.000
BILD SAXONY-ANHALT 39.332 222.000
BILD THURINGIA 26.785 193.000
BILD SAXONY 61.911 285.000
BILD LEIPZIG 26.938 114.000
BILD DRESDEN 20.790 96.000
BILD CHEMNITZ 14.184 75.000

Sources: *IVW I/2022 (Mon-Sat), **ma 2021 Tageszeitungen

Contact Person

Rainer Domke
Rainer Domke
Head of Advertising North
Hamburg
Marc Hussein
Marc Hussein
Head of Advertising Southwest
Frankfurt am Main
Lukas Wohlfarth
Lukas Wohlfarth
Head of Advertising South
Munich
Sabrina van der Holst
Sabrina van der Holst
Head of Advertising North Rhine-Westphalia
Essen
Oliver Krämer
Oliver Krämer
Head of Advertising East
Leipzig
Ulrike Beckers
Ulrike Beckers
Head of Advertising Berlin & Brandenburg
Berlin

Editorial concept

We give people what moves them.

We think big. We don’t give up until we find what people in Germany really care about.

We write with passion.
We can’t help it. And we wouldn’t have it otherwise. We pour our blood, sweat and tears into what we do.

We turn facts into feelings.
Information is just information until we feel it. We give facts a human face.

We are always everywhere.
Good journalism has no reservations. Because only those in the midst of it all are listened to. And those who listen are in the midst of it all.

We are like big pictures.
We create pictures with words. And we show pictures that leave you speechless.

We’ve got them all.
Trump, Merkel, Putin. We’re talking about the big names.

 

BM 2022222

This is Berlin

With an inspiring and moving mix of national reporting, regional coverage and local news, Berliner Morgenpost is an indispensable guide through the capital.

Berliner Morgenpost’s online service offers up-to-date regional and national reporting and a wide range of other services. For a mobile generation: With Berliner Morgenpost Mobil our users are kept up to date at all times – no matter where they are.

Its optimal media mix allows you to reach your target groups with pinpoint accuracy. Regardless of the medium, newspaper, Internet or mobile – our product family offers you a customised cross-media presence.

Formats

1-1-seite 1/1 Page
Mon-Fri € 34.171,63
1-1-seite 1/1 Page
Sat-Sun € 43.138,66
1-2-seite-quer 1/2 page landscape
Mon-Fri € 17.085,82
1-2-seite-quer 1/2 page landscape
Sat-Sun € 21.569,33
1-4-seite-eckfeld 1/4 page
Mon-Fri € 11.167,20
1-4-seite-eckfeld 1/4 page
Sat-Sun € 14.097,60

All prices plus VAT. The price list No. 7, Regional Media, valid from 1.1.2022 applies. Other prices on request // mm price 4c: 14,10 (Mon - Fri), 17,80 (Sat - Sun)

Target group Readership

Men
40%
Women
60%
Adults, 30-59 years
51%
Net household income over € 3.000
55%
Consumer strenght upper third
53%

Key figures

Frequency
Mon-Sun daily
Copy price
Mon-Fri € 1.80, Sat € 1.90, Sun € 2.30
Paid circulation*
Mon-Sun: 44.196
Total reach**
342.000
Sources: *IVW I. Q. 2022, **ma daily newspaper 2022

Contact Person

Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
Braun 20222

Braunschweiger Zeitung – A Funke Mediengruppe Title

It is a leading publication which, as a citizen newspaper, seeks dialogue with its readers and shapes public opinion with good journalism. Whether in the form of news, background reporting or expert analysis, Braunschweiger Zeitung offers its readers reliable information on politics, business, culture, sport and local affairs.

On Saturdays, the weekend supplement and an extensive column section also appear, attracting attention with numerous special forms of advertising in the job, car and real estate markets.

Our numerous print services are ideally complemented across the media by our service portals and magazine and news portals, as well as our mobile and out-of-home range. A presence on our platform helps you maximise your reach of relevant target groups on all channels.

Readership Braunschweiger Zeitung

Women
43%
Men
57%
Adults, 30-59 years
41%
Net household income over € 3.000
48%
Consumer strenght power upper third
42%
Sources: ma 2019 tz

Key figures

Frequency
Mon-Sat daily
Copy price
Mon-Fri € 1.90, Sat € 2.10
Sold copies IVW I/2022
97.569
Total reach
299.000
Sources: IVW I. Q. 2022, Braunschweiger Zeitung BZ/Region; ma Tageszeitungen 2022

Formats

1-1-seite 1/1 Page
€ 40.365,60 (Mon.-Fri.)
1-1-seite 1/1 Page
€ 46.068,00 (Sat.)
1-2-seite-quer 1/2 page landscape
€ 20.182,80 (Mon.-Fri.)
1-2-seite-quer 1/2 page landscape
€ 23.034,00 (Sat.)
1-4-seite-eckfeld 1/4 page
€ 10.091,40 (Mon.-Fr.)
1-4-seite-eckfeld 1/4 page
€ 11.517,00 (Sat.)

All prices plus VAT. The price list No. 7, Regional Media, valid from 1.1.2022 applies. Other prices on request // mm price 4c: 17,71 (Mon - Sat)

Contact Person

Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin

Key Figures

Frequency
daily, except sundays and bank holiday
Copy price
€ 1.10
Paid circulation*
87,823 copies
Total reach**
253,000 readers
Sources: *IVW I/2022, **ma 2021 Tageszeitungen

Readership

Male
59%
Female
41%
Age 20 - 49
38%
at least medium education level*
68%
Employed
58%
Net household income € 2,500 or above
41%
Source: ma 2021 Tageszeitungen, *higher secondary education, higher secondary education certificate, higher vocational education certificate, university

Formats

mm-preis mm price
€ 11.60
1-1-seite 1/1 page
€ 21,402
1-2-seite-quer 1/2 page
€ 10,672
1000er-format 1000 format
€ 11,600

prices according to the B.Z. price list no. 61, valid from 1 Jan 2022

Contact Person

Ulrike Beckers
Ulrike Beckers
Head of Advertising Berlin & Brandenburg
Berlin

Five points in favour of B.Z.

  1. B.Z. offers 8 powerful classifieds and a unique marketplace.
  2. B.Z. publishes various special topics and offers numerous special formats.
  3. B.Z. is well known for having the fastest editorial team in town.
  4. B.Z. readers feel confident about the reliability of reports and articles in the newspaper.*
  5. B.Z. readers appreciate ads as informative and purchase stimulating.*

*best 4 planning 2020 II

Key Figures

Frequency
Sunday
Copy price
€ 1.10
Paid circulation*
59,401 copies
Total reach**
200,000 readers
Sources: *IVW I/2022, **ma 2021 Presse II

Readership

Male
75%
Female
25%
Age 20 - 49
38%
at least medium education level*
72%
Employed
59%
Net household income € 2,000 or above
64%
Source: ma 2021 Presse II, *higher secondary education, higher secondary education certificate, higher vocational education certificate, university

Formats

mm-preis mm price
€ 5.46
1-1-seite 1/1 page
€ 10,073
1-2-seite-quer 1/2 page
€ 5,023
1000er-format 1000 format
€ 5,460

prices according to the B.Z. am Sonntag price list no. 32, valid from 1 Jan 2022

Contact Person

Ulrike Beckers
Ulrike Beckers
Head of Advertising Berlin & Brandenburg
Berlin

With its unique mix of information, entertainment, reports and an extensive sports supplement, B.Z. am Sonntag is ideal for the whole family. The Sunday newspaper, with its extensive pull-out sports supplement, the ideal reading for the whole family and ensures a peaceful breakfast-table atmosphere.

header_funkegruppe-1028×276

REGIONAL | NATIONAL | CROSSMEDIA

News, stories and service on all channels are delivered by the daily newspapers of FUNKE Mediengruppe. The high journalistic quality of our work is the sound foundation for our success and the guarantee for deep roots in the individual regions. The FUNKE daily newspapers achieve the highest regional daily newspaper reaches and with their regional strength are also relevant nationally.

  • Reach: 3.30 million readers (source MA TZ 2021)
  • sold circulation: 899.662 copies (source IVW II/2021 Mon. – Sun.)
  • including over 100 local editions

5 absolutely top locations

The Rhine-Ruhr, Berlin and Hamburg regions are the top 3 Nielsen metropolitan areas in Germany. Braunschweig (Brunswick) and Thuringia are two highly attractive, up-and-coming economic regions with many companies and a strong focus on research and innovation.

Formats

1-1-seite 1/1 page
422.279,79 € (Mon - Fri)
1-2-seite-quer 1/2 page landscape
211.139,90 € (Mon - Fri)
1-4-seite-eckfeld 1/4 page
115.273,14 € (Mon - Fri)

All prices plus VAT, from the Nr. 6 price list of Funke Media Group, from 01/01/2021.

Target group

Men
48%
Women
52%
Adults, 30-59 years
42%
Net household income over 3000 €
46%
Consumer strength upper third
41%
Sources: ma Tageszeitungen 2020

Key figures

Paid circulation IVW II/2021, Mo.-Sa. bzw. Mo.-So.
899.662
Copyprice
Mo-Fr.: 2,00 € Sat.: 2,20 €
Total reach
3.30 Mio.
Sources: IVW II/2021, ma Tageszeitungen 2021

Contact

Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
NRW202222222

Funke Media NRW – Funke Media Group Title

Target group

Men
47%
Women
53%
Adults, 30-59 years
42%
Net household income over 3000 €
45%
Consumer strength upper third
39%
Sources: ma Tageszeitungen 2020

Key figures

Frequency
Mon-Sat, daily
Paid circulation
402.094
Total reach
1.564.000
Sources: IVW I. Q. 2022, ma Tageszeitungen 2022

Formats

1-1-seite 1/1 page
Mon-Sat € 211.305,60
1-2-seite-quer 1/2 page landscape
Mon-Sat € 105.652,80
1-4-seite-eckfeld 1/4 page
Mon-Sat € 52.826,40

Gross prices, eligible for contract and discounts, plus VAT.

Contact Person

Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
Hb20222222222

Hamburger Abendblatt – A FUNKE MEDIENGRUPPE Title

Hamburg and the Hamburger Abendblatt belong together – like wind and waves, like captain and crew, like mast and mainsail. A city and its newspaper. A heart and a soul. Because the people of Hamburg want to know what’s happening in their city. From housing and transport to refugees and referendums: whatever moves Hamburg is dealt with in the Hamburger Abendblatt – both in the printed edition and on abendblatt.de. Multifaceted and with a strong local focus, it reports on all aspects of the city; on its people and on their stories.

Not only on the Hamburg pages, but also in the culture, economy, sports, opinion and topic sections, the city on the river Elbe always stands in the centre. And at the weekend you get an extra portion of Hamburg: exclusive news, background reports and the versatile magazine mehr hamburg.

The Bergedorfer Zeitung/Lauenburgische Landeszeitung is the leading local information medium in the eastern metropolitan region of Hamburg. It is published every day in the municipal district of Bergedorf and in the southern parts of the districts of Stormarn and the Duchy of Lauenburg – with in-depth reports on events in Bergedorf, Vierlanden and Marschlanden, Reinbek, Glinde, Geesthacht, Schwarzenbek, Lauenburg and the neighbouring communities.

Put your promotional message to work here now!

Target group

Men
53%
Women
47%
Adults, 30-59 years
50%
Net household income over 3000 €
54%
Consumer strength upper third
59%
Sources: ma Tageszeitungen 2019

Key figures

Frequency
Mon-Sat daily
Copy price
Mon-Fri.: 2,10 € Sat.: 2,50€
Paid circulation
138.310
Total reach
506.000
Sources: IVW IV. Q. 2021, ma Tageszeitungen 2021

Formats

1-1-seite 1/1 page
Mon-Fri € 59.621,76
1-1-seite 1/1 page
Sat € 75.430,08
1-2-seite-quer 1/2 Seite page landscape
Mon-Fri € 29.810,88
1-2-seite-quer 1/2 Seite page landscape
Sat € 37.715,04
1-4-seite-eckfeld 1/4 page
Mon-Fri € 14.905,44
1-4-seite-eckfeld 1/4 page
Sat € 18.857,52

All prices plus VAT. The price list No. 7, Regional Media, valid from 1.1.2022 applies. Other prices on request// mm price 4c: 19,11 (Mo. -Fr.), 24,16 (Sa.)

Contact Person

Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin

 

 

 

Contact Person

Fellin  Wolter
Fellin Wolter
Head of International Sales
Worldwide

In addition to marketing the German portfolio of Axel Springer and the Funke Media Group, the Media Impact International Sales division is also responsible for the marketing of international media.

The cross-media activities are concentrated in Eastern Europe in the countries of Poland, Slovakia, Hungary and Serbia (Ringier Axel Springer).

Some of Axel Springer Deutschland’s media services also appear abroad in the form of licensed editions (AUTO BILD, COMPUTER BILD).

Furthermore, Media Impact International Sales is responsible for marketing POLITICO, a joint venture of Axel Springer and POLITICO in the USA. POLITICO has become one of the most influential news sources in Brussels thanks to its unique perspective on European politics and its extensive portfolio of websites, newsletters, print newspapers and specialist services. Although www.politico.eu can be accessed in all countries, a newspaper is also available in Brussels, Berlin, London, Paris and elsewhere.

Please contact us for offers and further details on the international portfolio.

Th2022222

FUNKE Media Thuringia

We are firmly established in our homeland and feel committed to the state and to its people. We are passionate about innovative ideas for Thuringia.

With the strong newspaper brands Thüringer Allgemeine, Ostthüringer Zeitung, Thüringische Landeszeitung and a diverse digital portfolio, we offer the people in our distribution area, the Free State and beyond a wide range of journalistic content.

Our three titles appear with 36 local booking units in 33 local editions for readers in Thuringia. With its diverse range of firmly established regional and local multimedia brand families, FUNKE Media Thuringia offers over 8 popular print, online and mobile brands.

Take advantage of our excellent reach to target your customers.

Target group

Women
55%
Men
45%
Adults, 30-59 years
38%
Net household income over 3.000 €
29%
Consumer strength upper third
24%

Key figures

Frequency
Mon-Sat, daily
Copy price
Mo-Fr.: 1,90 € Sat.: 2,10 €
Paid circulation*
177.930
Total reach**
615.000
Sources: *IVW I. Q. 2022, **ma Tageszeitungen 2022

Formats

1-1-seite 1/1 page
Mon-Sat 76.815,20 €
1-2-seite-quer 1/2 Seite page landscape
Mon-Sat 38.407,60 €
1-4-seite-eckfeld 1/4 page
Mon-Sat 19.079,10 €

All prices plus VAT. The price list No. 7, Regional Media, valid from 1.1.2022 applies. Other prices on request // Millimeterpreis 4c: 24,94 (Mo. - Sat.)

Contact Person

Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin
header_headerimagemodul_welt

WELT stands for a broad range of print, digital and TV publications. WELT covers all journalistic formats – from news and opinions to documentaries.Every story – whether in text, video, photo or live reports – follows the claim to inform reliably and user-oriented and to inspire our audience equally with passionate journalism, innovative products and the joy of experimentation.

WELT AM SONNTAGWELT AM SONNTAG is the main Sunday reading for demanding readers. It stands for outstanding journalistic competence and regularly offers compelling investigative stories from the worlds of business and politics. Its high topicality gives it a unique positioning in the premium Sunday market.

The editorial variety of WELT AM SONNTAG covers analyses and forecasts from the financial world, exciting sports reports and exclusive contributions on subjects from the style and culture, property, travel and motoring areas.

WELT AM SONNTAG is published already on Saturday with an additional early morning edition. Readers thereby have more flexibility with WELT AM SONNTAG to start enjoying their reading already on Saturday.

WELT AM SONNTAG is oriented to the target group of decisionmakers in their private environment who want to inform themselves at the weekend about business and politics in a relaxed reading atmosphere and devote themselves to their personal reading interests involving, for example, subjects from the culture, style or travel areas.

The content of WELT AM SONNTAG is newly presented in WELT AM SONNTAG Kompakt for a young, well-educated and urban target group in tabloid format.The WELT AM SONNTAG booking unit comprises WELT AM SONNTAG on Sat. and WELT AM SONNTAG on Sun. incl. WELT AM SONNTAG Kompakt.

DIE WELTDIE WELT concisely presents the news events and debates of the day from Monday to Friday. With its slim format, it provides pithy texts organised in a precise structure, pooling content on one subject and offering substantial reading without being heavy going.The front page presents two top topics, each with a commentary. On pages 2 and 3, a “newspaper in the newspaper” gives at a glance the main news from all over the world and all departments, providing a clear focus with the “subject of the day”.

DIE WELT is oriented to the target group of decisionmakers who want to be optimally informed during the week in a limited timeframe. It spotlights the key essentials and gives its readers orientation in the torrent of information with which they are confronted. DIE WELT is published Mon. – Fri.

WELT Print Total WELT Print Total includes the booking unit WELT AM SONNTAG plus the booking unit DIE WELT.

Advertisements in the booking unit WELT Print Total are published within 14 days (Sat./Sun. and Mon.–Fri.).

Key Data WELT AM SONNTAG

Publication
Sat. + Sun.
Copy price
Sat., Sun.: 5,00€, Compact Edition: 3,20€
Sold copies
323.815 Expl. ((IVW IV 2021)
Reach
1.250.000 readers (AWA 2021)*
Decision makers
376.000 readers (LAE 2021)*
*New booking unit valid from 06.09.2021. The indication is based on the booking unit WELT Print Total before 06.09.2021.

Key Data DIE WELT

Publication
Mon. - Fr.
Copy price
2,00 €
Sold copies
81.332 Expl. (IVW IV 2021)
Reach
380.000 readers (AWA 2021)*
Decision makers
216.000 readers (LAE 2021)*
*New booking unit valid from 06.09.2021. The indication is based on the booking unit WELT Print Working Day before 06.09.2021.

Rates WELT AM SONNTAG

1/1 page
85.536,00 €
1/2 page horizontal
47.450,00 €
1/4 page corner
33.580,80 €

WELT AM SONNTAG = WELT AM SONNTAG Sat. + WELT AM SONNTAG Sun. incl. WELT AM SONNTAG Kompakt

Rates DIE WELT

1/1 page
48.800,00 €
1/2 page horizontal
26.510,00 €
1/4 page corner
17.160,00 €

DIE WELT = Mo. – Fr.

Rates WELT Print Total

1/1 page
114.185,60 €
1/2 page horizontal
62.866,00 €
1/4 page corner
43.129,68 €

WELT Print Total = WELT AM SONNTAG + DIE WELT

Readers WELT AM SONNTAG

Men
62%
Women
38%
30 to 59 years
50%
University-entrance exam, university
55%
Net household income above 3.000 €
67%
Socioeconomic status: level 1+2
48%
luxury oriented
27%
Source: AWA 2021, based on 1.670.000 readers, new booking unit valid from 06.09.2021. The indication is based on the booking unit WELT Print Total before 06.09.2021.

Readers DIE WELT

Men
62%
Women
38%
30 to 59 years
51%
University-entrance exam, university
59%
Net household income above 3.000 EUR
67%
Socioeconomic status: level 1 + 2
49%
luxury oriented
28%
Source: AWA 2021, based on 620.000 readers, new booking unit valid from 06.09.2021. The indication is based on the booking unit WELT Print Working Day before 06.09.2021.

Contact Person

Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
Sandra Metzner
Sandra Metzner
Senior Marketing Manager
Berlin
Annette Krause
Annette Krause
Marketing Manager
Berlin
Stephanie Huß
Stephanie Huß
Marketing Manager
Berlin
Simone  Nord
Simone Nord
Marketing Manager
berlin

Key Figures WELT AM SONNTAG

Frequency
Sat. + Sun
Copy price
Sat: €5.00; Sun: €5.00, Compact Edition: 3,20€
Paid circulation*
332.821 copies
Total reach**
1,653,000 readers
Sources: *IVW I/2022, **ma 2022 Presse I, New booking unit valid from 06.09.2021. The indication is based on the booking unit WELT Print Total before 06.09.2021.

Key Figures DIE WELT

Frequency
Mon - Fri
Copy price
Mon - Fri: €2.00
Paid circulation*
86,026 copies
Total reach**
769,000 readers
Sources: *IVW I/2022, **ma 2022 Presse I

Key Figures regional editions

Booking unit Paid circulation* Reach**
DIE WELT Hamburg 16.442 162.000
WELT AM SONNTAG Hamburg 39.909 298.000
WELT AM SONNTAG NRW 44.981 381.000
WELT AM SONNTAG Bayern-Belegung 27.629 174.000

Sources: *IVW I/2022, **ma 2022 Presse I

Brand family

Contact Person

Kirsten Meurers
Kirsten Meurers
Head of Advertising DIE WELT/WELT AM SONNTAG Hamburg
Hamburg
Lukas Wohlfarth
Lukas Wohlfarth
Head of Advertising South
Munich
Sabrina van der Holst
Sabrina van der Holst
Head of Advertising NRW
Essen

DIE WELT – the national quality newspaper is one of the leading daily newspapers in Europe. DIE WELT focuses on what constitues the strength of a modern daily newspaper: the written word. More major themes, more thoroughly researched and more extensively commented – newspaper as it must be today.

WELT AM SONNTAG is the market leader among quality Sunday newspapers and is considered one of the best designed newspapers in the world. At the same time, WELT AM SONNTAG is an writers’ paper that emphasises polished writing and sound arguments. Surprising background stories, up-to-date analysis, exclusive interviews and entertaining topics with high standards define the editorial spectrum.

Our regional editions:

  • DIE WELT & WELT AM SONNTAG Hamburg
  • WELT AM SONNTAG North Rhine-Westphalia
  • WELT AM SONNTAG Bavaria booking unit