Arne Sill, aged 49, joins the Media Impact team as Senior Sales Manager Healthcare from July 12, 2021.
In his new role, Arne Sill reports to Elmar Tentesch, Head of Healthcare Unit. The Healthcare Unit markets the entire print and digital portfolio of Funke Mediengruppe and Axel Springer. Arne Sill is to strategically expand the unit and look after customers from the pharmaceutical industry.
Elmar Tentesch, Head of Healthcare Unit at Media Impact: “With Arne Sill, we have gained one of the most distinguished healthcare marketers for our unit. His way of working and his focus on the healthcare market are a perfect fit for us and our portfolio. We look forward to working with him to provide the best service and creativity for healthcare clients and their agencies.”
ARNE SILL, 49 y/o
A graduate in business administration, he brings with him many years of experience in the sales field. He comes from the Bauer Media Group, where he has held various positions since 2001. Most recently as Key Account Manager Healthcare Sales at the marketer Bauer Advance KG.
WELT Rubriken
CLASSIFIEDS OF WELT AM SONNTAG
WELT AM SONNTAG is the most important Sunday read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics. With its high topicality, it has a unique selling point in the premium Sunday market.
The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.
WELT AM SONNTAG appears with an additional early edition as early as Saturday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday.
From Monday to Friday, DIE WELT concisely presents the news events and debates of the day. In a slim paper, it relies on pointed texts and a stringent structure that bundles content on a single topic. It is weighty without being heavy.
WELT’s classifieds are characterized by competent editorial staff and a wide range of advertisements. Our customers can choose from a wide variety of ad formats to reach the high-class target groups of both titles.
With our strong brands – such as BILD, WELT, TRAVELBOOK, Gründerszene, Business Insider, Musikexpress, Rollingstone and AUTO BILD – we have the right podcast for every target group.
Podcasts reach listeners in situations that we can hardly reach with other media, and the intensive listening creates a personal bond and trust between the podcast and the listeners. For me, this makes audio the perfect advertising medium.
Native audio integration | We produce the spot with our own professional voice-over artists | The partner is introduced in his/her own words and the brand, product or service is promoted
PRESENTER AND/OR CLOSER 5-15 SECONDS
Native audio integration | We produce the spot with our own professional speaker | Mention of the partner(s) at the beginning and/or end of the podcast as “presenter” of the episode and/or podcast
upday – Europe’s most popular news app, provides nearly 6 million unique users in Germany each month, with news tailored to their personal interests, curated from hundreds of reputable sources and by our own editorial team, which compiles around the clock the top news of the day.
Thanks to the clear presentation of full-screen maps and to an intuitive app operation, our clients benefit fromhigh-performance native integrations, in high-quality and in an innovative environment with a high-affinity user basis.
Handpicked top and breaking news by our editorial team (Top News) and a personalised feed (My News) powered by a smart algorithm keep readers always informed.
100% brand safety
Just in Germany more than 450 high-quality publishers integrated.
Clear presentation of news and ads on full screen cards – no scrolling, no below the fold placements.
Ads are integrated natively into the news stream.
No overlay formats for an ideal user experience
External content
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Key facts
Unique user*
5.53 mill.
Visits**
142.08 mill.
Page Impressions**
691.47 mill.
Sources: *AGOF digital facts, basis: digital WNK 16+ years (61.14 million); single month December2022; retrieved on: 02/01/23; **IVW December 2022
Target group
Men
51%
Women
49%
20 - 49 years
44%
Employed
64%
Net household income over €3,000
51%
High level of education
38%
Source: *AGOF *AGOF digital facts, basis: digital WNK 16+ years (61.14 million); **IVW December2022
We think bigger | We have a passion for writing |We turn facts into feelings | We are big images | We are news | We are always everywhere
Through high topicality, commitment and unparalleled proximity to the reader, BILD knows how to get to the heart of news, background information and entertainment from all areas of political and social life every day. BILD turns facts into emotions, moving 7.35 million people every day.*
Key Figures
Frequency
daily except sunday and holiday
Copy price
€0.90 - €1.20
Paid circulation*
1,099,464 copies
Total reach**
7,35 mio.
Sources: *IVW 4/2022 Mon.-Sat., **ma 2022 Pressemedien II
BILD am SONNTAG stands for superb journalism, spotlighting already on Sunday the subjects spoken about in Germany during the week.
Readers are treated to a canny mix of current political and entertaining topics, providing a well-structured overview of what’s going on.
The removable sports section, the heart of the paper in the centre of BILD am SONNTAG, appeals to readers with the latest match results and analyses, as well as emotional interviews and reports.
Every Sunday BILD am SONNTAG reaches 6.20 million readers*, and it is also Germany’s most quoted Sunday newspaper**.
* ma 2023 Pressemedien I ** Media-Tenor Zitate-Ranking (Jan. – Dez. 2022)
Key figures
Frequency
weekly/ sunday
Copy price
€ 2.65
Paid Circulation*
602,323 copies
Total reach**
6.20 Mio.
Sources: *IVW 4/2022 sale total, **ma 2023 Presse I
Nothing moves Germany like BILD - the biggest entertainment & news portal!
BILD is the leading multimedia medium in Germany. BILD knows what moves people, what creates friction. Fast, up-to-date and varied. BILD gives advertising customers direct access to high-reach environments. Because: nobody has more daily reach! An average of 3.85 million UU visit the BILD home every day.
BILD HomeRun
With Germany’s strongest HomeRun you are guaranteed to reach 17 million AIs! From classic to attention-grabbing – we have the right advertising media for your campaign.
BILD Run
The BILD Run bundles all channel start & article pages and scores in both sizes with increased viewability values and maximum attention. With 8 million AIs, the BILD Run Max. offers customers another wide-reach product and a real alternative to HomeRun.
Key figures
Monthly Unique User
25,41 million
Daily Unique User
5,51 million
Daily Unique User BILD Homepage
3,85 million
Source: agof digital facts; digital WNK 16+ years, December 2022 (Bild plus subscribers inclusive)
Target Group
Men
58%
Women
42%
20 - 49 years
53%
Net household income over 2.000 €
78%
Employed
69%
Source: agof daily digital facts; digital WNK 16+ yaers, November 2022
BILD IS PRESENT EVERYWHERE! BILD IS NOT ONLY EUROPE’S PROMINENT DAILY NEWSPAPER BUT ALSO OFFERS MAXIMUM ADVERTISING POSSIBILITIES TO ADDRESS YOUR TARGET GROUP!
Choose from our 19 regional editions or 10 Nielsen booking units to reach our readers with your advertising message.
Editorial concept
We give people what moves them.
We think big. We don’t give up until we find what people in Germany really care about.
We write with passion. We can’t help it. And we wouldn’t have it otherwise. We pour our blood, sweat and tears into what we do.
We turn facts into feelings. Information is just information until we feel it. We give facts a human face.
We are always everywhere. Good journalism has no reservations. Because only those in the midst of it all are listened to. And those who listen are in the midst of it all.
We are like big pictures. We create pictures with words. And we show pictures that leave you speechless.
With an inspiring and moving mix of national reporting, regional coverage and local news, Berliner Morgenpost is an indispensable guide through the capital.
Berliner Morgenpost’s online service offers up-to-date regional and national reporting and a wide range of other services. For a mobile generation: With Berliner Morgenpost Mobil our users are kept up to date at all times – no matter where they are.
Its optimal media mix allows you to reach your target groups with pinpoint accuracy. Regardless of the medium, newspaper, Internet or mobile – our product family offers you a customised cross-media presence.
All prices plus VAT. The price list No. 8 Regional Media, valid from 1.1.2023 applies. Other prices on request // mm price 4c: 15,09 (Mon - Fri), 19,05 (Sat - Sun)
Key figures
Frequency
Mon-Sun daily
Copy price
Mon-Fri € 2.20, Sat € 2.30, Sun € 2.70
Paid circulation*
Mon-Sun: 40.663, of which 5.680 ePaper
Total reach**
321.000
Sources: *IVW I. Q. 2023, **ma daily newspaper 2022
It is a leading publication which, as a citizen newspaper, seeks dialogue with its readers and shapes public opinion with good journalism. Whether in the form of news, background reporting or expert analysis, Braunschweiger Zeitung offers its readers reliable information on politics, business, culture, sport and local affairs.
On Saturdays, the weekend supplement and an extensive column section also appear, attracting attention with numerous special forms of advertising in the job, car and real estate markets.
Our numerous print services are ideally complemented across the media by our service portals and magazine and news portals, as well as our mobile and out-of-home range. A presence on our platform helps you maximise your reach of relevant target groups on all channels.
B.Z. BELONGS TO BERLIN LIKE THE TV TOWER AND VICTORY COLUMN.
24/7 but never 08/15: That is Berlin and that is the B.Z.!
As “Die Stimme Berlins”, B.Z. is THE journalistic mouthpiece of Berliners and knows what moves them – and has done so for over 140 years. It presents news from Berlin and Brandenburg, reports, sports, culture as well as the scene and offers current print and digital real-time journalism quickly to the point as a newspaper, stationary or mobile.
5 reasons for the B.Z:
B.Z. has the fastest editorial staff in the city.
B.Z. readers feel confident about the reliability of the newspaper’s reports and articles.
B.Z. offers optimal placements in a local Berlin environment.
B.Z. publishes a variety of special topics and offers diverse special formats.
B.Z. readers find advertising in the newspaper informative and stimulating to buy.
Key Figures
Frequency
daily, except sundays and bank holiday
Copy price
€ 1.10
Paid circulation*
76,956 copies
Total reach**
283,000 readers
Sources: *IVW I/2023, **ma 2022 Tageszeitungen
Readership
Male
58%
Female
42%
Age 20 - 49
33%
at least medium education level*
62%
Employed
56%
Net household income € 2,500 or above
45%
Source: ma 2022 Tageszeitungen, *higher secondary education, higher secondary education certificate, higher vocational education certificate, university
Formats
mm price
€ 12.10
1/1 page
€ 22,324
1/2 page
€ 11,132
1000 format
€ 12,100
prices according to the B.Z. price list no. 62, valid from 1 Jan 2023
BERLIN’S BIGGEST NEWSPAPER ALSO OFFERS YOU THE CAPITAL’S MOST IMPORTANT NATIONAL AND LOCAL HEADLINES ON SUNDAYS.
With its unique mix of information, entertainment, reports and an extensive sports supplement, B.Z. am Sonntag is ideal for the whole family. The Sunday newspaper, with its extensive pull-out sports supplement, the ideal reading for the whole family and ensures a peaceful breakfast-table atmosphere.
Key Figures
Frequency
Sunday
Copy price
€ 1.10
Paid circulation*
50,925 copies
Total reach**
213,000 readers
Source: *IVW I/2023, **ma 2022 Presse II
Readership
Male
64%
Female
36%
Age 20 - 49
43%
at least medium education level*
63%
Employed
65%
Net household income € 2,500 or above
47%
Source: ma 2022 Presse II, *higher secondary education, higher secondary education certificate, higher vocational education certificate, university
Formats
mm price
€ 5.70
1/1 page
€ 10,516
1/2 page
€ 5,244
1000 format
€ 5,700
prices according to the B.Z. am Sonntag price list no. 33, valid from 1 Jan 2023
NEWS, STORIES AND SERVICE ON ALL CHANNELS - THAT'S WHAT THE DAILY NEWSPAPERS OF THE FUNKE MEDIA GROUP STAND FOR.
REGIONAL | NATIONAL | CROSSMEDIA
News, stories and service on all channels are delivered by the daily newspapers of FUNKE Mediengruppe. The high journalistic quality of our work is the sound foundation for our success and the guarantee for deep roots in the individual regions. The FUNKE daily newspapers achieve the highest regional daily newspaper reaches and with their regional strength are also relevant nationally.
Reach: 3.30 million readers*
sold circulation: 784.048 copies**
including over 100 local editions
5 absolutely top locations
The Rhine-Ruhr, Berlin and Hamburg regions are the top 3 Nielsen metropolitan areas in Germany. Braunschweig (Brunswick) and Thuringia are two highly attractive, up-and-coming economic regions with many companies and a strong focus on research and innovation.
Hamburg and the Hamburger Abendblatt belong together – like wind and waves, like captain and crew, like mast and mainsail. A city and its newspaper. A heart and a soul. Because the people of Hamburg want to know what’s happening in their city. From housing and transport to refugees and referendums: whatever moves Hamburg is dealt with in the Hamburger Abendblatt – both in the printed edition and on abendblatt.de. Multifaceted and with a strong local focus, it reports on all aspects of the city; on its people and on their stories.
Not only on the Hamburg pages, but also in the culture, economy, sports, opinion and topic sections, the city on the river Elbe always stands in the centre. And at the weekend you get an extra portion of Hamburg: exclusive news, background reports and the versatile magazine mehr hamburg.
The Bergedorfer Zeitung/Lauenburgische Landeszeitung is the leading local information medium in the eastern metropolitan region of Hamburg. It is published every day in the municipal district of Bergedorf and in the southern parts of the districts of Stormarn and the Duchy of Lauenburg – with in-depth reports on events in Bergedorf, Vierlanden and Marschlanden, Reinbek, Glinde, Geesthacht, Schwarzenbek, Lauenburg and the neighbouring communities.
All prices plus VAT. The price list No. 8, Regional Media, valid from 1.1.2023 applies. Other prices on request// mm price 4c: 22.16 (Mo. -Fr.), 24.65 (Sa.)
In addition to marketing the German portfolio of Axel Springer and the Funke Media Group, the Media Impact International Sales division is also responsible for the marketing of international media.
The cross-media activities are concentrated in Eastern Europe in the countries of Poland, Slovakia, Hungary and Serbia (Ringier Axel Springer).
Some of Axel Springer Deutschland’s media services also appear abroad in the form of licensed editions (AUTO BILD, COMPUTER BILD).
Furthermore, Media Impact International Sales is responsible for marketing POLITICO, a joint venture of Axel Springer and POLITICO in the USA. POLITICO has become one of the most influential news sources in Brussels thanks to its unique perspective on European politics and its extensive portfolio of websites, newsletters, print newspapers and specialist services. Although www.politico.eu can be accessed in all countries, a newspaper is also available in Brussels, Berlin, London, Paris and elsewhere.
Please contact us for offers and further details on the international portfolio.
FUNKE Media Thuringia
We are firmly established in our homeland and feel committed to the state and to its people. We are passionate about innovative ideas for Thuringia.
With the strong newspaper brands Thüringer Allgemeine, Ostthüringer Zeitung, Thüringische Landeszeitung and a diverse digital portfolio, we offer the people in our distribution area, the Free State and beyond a wide range of journalistic content.
Our three titles appear with 36 local booking units in 33 local editions for readers in Thuringia. With its diverse range of firmly established regional and local multimedia brand families, FUNKE Media Thuringia offers over 8 popular print, online and mobile brands.
Take advantage of our excellent reach to target your customers.
WELT stands for a broad range of print, digital and TV publications. WELT covers all journalistic formats – from news and opinions to documentaries.Every story – whether in text, video, photo or live reports – follows the claim to inform reliably and user-oriented and to inspire our audience equally with passionate journalism, innovative products and the joy of experimentation.
CLIMATE NEUTRAL WELT AM SONNTAG
WELT AM SONNTAG is the most important Sunday read for discerning readers. It stands for outstanding journalistic expertise and regularly offers strong investigative stories from business and politics. With its high topicality, it has a unique selling point in the premium Sunday market. The editorial diversity of WELT AM SONNTAG includes analyses and forecasts from the world of finance, exciting sports reports, as well as exclusive articles on style and culture, real estate, travel and motoring.
WELT AM SONNTAG appears with an additional early edition already on Saturday. This gives readers more flexibility to start their reading pleasure with WELT AM SONNTAG as early as Saturday.
WELT AM SONNTAG is aimed at the target group of decision-makers in their private lives who want to spend their weekends in a relaxed reading atmosphere, catching up on business and politics and devoting themselves to their personal reading interests, e.g. culture, style or travel.
The content of WELT AM SONNTAG is restaged in tabloid format in WELT AM SONNTAG Kompakt for a young, well-educated and urban target group. The WELT AM SONNTAG booking unit comprises WELT AM SONNTAG on Saturday and WELT AM SONNTAG on Sunday incl. WELT AM SONNTAG Kompakt.
CLIMATE NEUTRAL DIE WELT
DIE WELT concisely presents the news events and debates of the day from Monday to Friday. In a slim paper, it relies on trenchant texts and stringent structure that bundles content on a single topic. It is weighty without being heavy.
Two top issues are presented on the front page, each including a commentary. On pages 2 and 3, a “newspaper within a newspaper” offers the most important news from around the world and all departments at a glance, and sets a clear focus with the “topic of the day”.
DIE WELT is aimed at the target group of decision-makers who want to be optimally informed in a limited timeframe during the week. It offers concentration on the essentials and provides its readers with a path through the flood of information.
DIE WELT is published Monday – Friday.
WELT Print Total (climate neutral)
WELT Print Total comprises the booking unit WELT AM SONNTAG plus DIE WELT. Advertisements in the booking unit WELT Print Total are published within 14 days (Saturday/Sunday and Monday to Friday).
Key Data WELT AM SONNTAG
Publication
Sat. + Sun.
Copy price
Sat., Sun.: 5,30€, Compact Edition: 3,50€
Sold copies
304.250 Expl., of which 110.192 ePaper (IVW I 2023)
Reach
930.000 readers (ma 2023 Presse I)*
Decision makers
227.000 readers (LAE 2022)
Key Data DIE WELT
Publication
Mon. - Fr.
Copy price
2,50 €
Sold copies
85.863 Expl., of which 25.687 ePaper (IVW I 2023)
Reach
846.000 readers (ma 2023 Presse I)*
Decision makers
205.000 readers (LAE 2022)
Rates WELT AM SONNTAG
1/1 page
91.660,80 €
1/2 page horizontal
50.700,00 €
1/4 page corner
35.904,00 €
WELT AM SONNTAG = WELT AM SONNTAG Sat. + WELT AM SONNTAG Sun. incl. WELT AM SONNTAG Kompakt
Source: AWA 2021, based on 1.670.000 readers, new booking unit valid from 06.09.2021. The indication is based on the booking unit WELT Print Total before 06.09.2021.
Readers DIE WELT
Men
62%
Women
38%
30 to 59 years
51%
University-entrance exam, university
59%
Net household income above 3.000 EUR
67%
Socioeconomic status: level 1 + 2
49%
luxury oriented
28%
Source: AWA 2021, based on 620.000 readers, new booking unit valid from 06.09.2021. The indication is based on the booking unit WELT Print Working Day before 06.09.2021.
THE NATIONAL QUALITY NEWSPAPERS DIE WELT, WELT AM SONNTAG AND THE RESPECTIVE COMPACT EDITIONS COMPLEMENTS ITS OFFER WITH REGIONAL EDITIONS. THIS ALSO INCLUDES DETAILED REPORTS ON LOCAL POLITICS, BUSINESS AND SPORTING EVENTS.
DIE WELT – the national quality newspaper is one of the leading daily newspapers in Europe. DIE WELT focuses on what constitues the strength of a modern daily newspaper: the written word. More major themes, more thoroughly researched and more extensively commented – newspaper as it must be today.
WELT AM SONNTAG is the market leader among quality Sunday newspapers and is considered one of the best designed newspapers in the world. At the same time, WELT AM SONNTAG is an writers’ paper that emphasises polished writing and sound arguments. Surprising background stories, up-to-date analysis, exclusive interviews and entertaining topics with high standards define the editorial spectrum.
