Rate Card WELT 2020

Exclusive Booking Offer DIE WELT

BILD

BILD is one of Europe’s most prominent daily newspapers and, together with the Berlin-based B.Z., keeps more then 8 million readers up to date every day!

Editorial concept

We give people what moves them.

We think big. We don’t give up until we find what people in Germany really care about.

We write with passion.
We can’t help it. And we wouldn’t have it otherwise. We pour our blood, sweat and tears into what we do.

We turn facts into feelings.
Information is just information until we feel it. We give facts a human face.

We are always everywhere.
Good journalism has no reservations. Because only those in the midst of it all are listened to. And those who listen are in the midst of it all.

We are like big pictures.
We create pictures with words. And we show pictures that leave you speechless.

We’ve got them all.
Trump, Merkel, Putin. We’re talking about the big names.

Key Figures

Frequency
daily except sunday and holiday
Copy price
€0.80 - €1.00
Paid circulation*
1,232,221 copies (IVW 2/2020, Mon.-Sat.)
Total reach**
7,88 mio. (ma 2020 Pressemedien II) 

Sources: *IVW 2/2020, **ma 2020 Pressemedien II

Readership

Male
67%
Female
33%
Householder
52%
Main wage earner
70%
In education
5%
Employed
65%
Retiree, Pensioner
26%
Unemployed
4%

Formats

1-1-seite 1/1 page
€ 535,000
1-2-seite-quer 1/2 page
€ 336,500
1000er-format 1000 format
€ 154,500
mm-preis mm price
€ 166.00
Contact Person
Edda Feldkamp
Edda Feldkamp
Director Brand BILD/B.Z.
Berlin
Christoph  Schmidt
Christoph Schmidt
Senior Marketing Manager
Berlin
Barbara Krebs
Barbara Krebs
Senior Marketing Managerin
Berlin
Valerie  Lindner
Valerie Lindner
Senior Marketing Managerin
Berlin
Contact for national campaigns

BILD am SONNTAG

Sunday is decision day! BILD am SONNTAG boasts a closeness to the reader thanks to our highly credible editors who write on all subjects with a great deal of passion. This closeness attracts special attention. Important decisions are made on Sunday and BILD am SONNTAG engages and energises its 7,20 million readers on this special day.

BILD am SONNTAG is…

…when journalism creates those aha moments, because all the relevant news from politics and business is just as first-hand as the exciting stories in the society and sports sections.

…when small stories leave a big impression. The editorial team reports at eye level and always portrays life authentically and from a personal perspective, so that everyone can relate to it.

…when a million men cheer for 11 men as they read the pull-out sports supplement, covering current sporting events, gripping meetings and exclusive interviews.

 

Germany on Sunday – BILD am SONNTAG.

Key figures

Frequency
weekly/ sunday
Copy price
€ 2.25
Paid Circulation IVW 2/2020*
659,496 copies
Total reach ma 2020 II TZ**
7.20 Mio.

Sources: *IVW Q2/2020, **ma 2020 Presse II

Formats & Prices 2020

2-1-seite 2/1 page
€ 196,000
1-1-seite 1/1 page
€ 98,000
1-2-eckfeld 9/16 page
€ 75,500
1-2-seite-quer 1/2 page landscape
€ 67,800
1-3-seite-eckfeld 1/3 page portrait
€ 50,700
1-4-seite-eckfeld 1/4 page portrait
€ 37,400
Contact person
Felix Becker
Felix Becker
Director Brand BILD am SONNTAG
Berlin
Sabine Schmidt
Sabine Schmidt
Senior Marketing Managerin
Berlin
Valerie  Lindner
Valerie Lindner
Senior Marketing Managerin
Berlin

BILD Regional

BILD is present everywhere! BILD is not only Europe’s prominent daily newspaper, but also offers maximum advertising possibilities to address your target group! Choose from our 20 regional editions or 10 Nielsen booking units to reach our readers with your advertising message.

Editorial concept

We give people what moves them.

We think big. We don’t give up until we find what people in Germany really care about.

We write with passion.
We can’t help it. And we wouldn’t have it otherwise. We pour our blood, sweat and tears into what we do.

We turn facts into feelings.
Information is just information until we feel it. We give facts a human face.

We are always everywhere.
Good journalism has no reservations. Because only those in the midst of it all are listened to. And those who listen are in the midst of it all.

We are like big pictures.
We create pictures with words. And we show pictures that leave you speechless.

We’ve got them all.
Trump, Merkel, Putin. We’re talking about the big names.

 

Key Figures

Frequency
daily, except sundays and bank holiday
Copy price
€ 0.80 - € 1.00
Paid circulation*
1,232,221 copies
Total reach**
7.88 mio. readers

Sources: *IVW II. Q. 2020 (Mon-Sat), **ma 2020 Tageszeitungen

Key Figures BILD Nielsen and Regional editions

Booking unit Paid circulation* Total reach**
BILD NIELSEN I 258.887 1.633.000
BILD HAMBURG AND THE NORTH 135.451 699.000
BILD NIELSEN I-South 65.992 486.000
BILD HANOVER 38.036 240.000
BILD NIELSEN I-West 58.442 449.000
BILD BREMEN 32.644 202.000
BILD NORTH RHINE-WESTPHALIA (NIELSEN II) 183.691 1.374.000
BILD RUHR AREA 69.499 479.000
BILD RUHR-EAST 35.558 243.000
BILD RUHR-WEST 33.941 236.000
BILD DUSSELDORF 34.004 183.000
BILD COLOGNE 32.533 288.000
BILD WESTPALIA 47.657 424.000
BILD NIELSEN IIIa 191.006 1.410.000
BILD FRANKFURT RHEIN-MAIN 90.939 686.000
BILD SAARLAND 20.782 76.000
BILD RHINE-NECKAR 22.291 209.000
BILD NIELSEN IIIb 113.372 948.000
BILD STUTTGART 33.776 267.000
BILD NIELSEN IV 142.583 1.034.000
BILD MUNICH 55.322 338.000
BILD NUREMBERG 27.110 207.000
BILD BERLIN-BRANDENBURG 43.837 335.000
BILD MECKLENBURG-WESTERN POMERANIA 33.772 152.000
BILD SAXONY-ANHALT 45.581 264.000
BILD THURINGIA 30.380 259.000
BILD SAXONY 71.626 291.000
BILD LEIPZIG 30.938 127.000
BILD DRESDEN 23.916 92.000
BILD CHEMNITZ 16.773 73.000

Sources: *IVW II. Q. 2020 (Mon-Sat), **ma 2020 Tageszeitungen

Contact Person
Rainer Domke
Rainer Domke
Head of Advertising North
Hamburg
Irina Hugo
Irina Hugo
Head of Advertising East / Head of Marketing
Berlin
Marc Hussein
Marc Hussein
Head of Advertising Southwest
Frankfurt am Main
Gunda Petersen
Gunda Petersen
Head of Advertising North Rhine-Westphalia
Essen
Lukas Wohlfarth
Lukas Wohlfarth
Head of Advertising South
Munich

Berliner Morgenpost

Seven days a week, this modern media brand provides daily updates on the diverse offerings of Germany’s most exciting city.

With an inspiring and moving mix of national reporting, regional coverage and local news, Berliner Morgenpost is an indispensable guide through the capital.

Berliner Morgenpost’s online service offers up-to-date regional and national reporting and a wide range of other services. For a mobile generation: With Berliner Morgenpost Mobil our users are kept up to date at all times – no matter where they are.

Its optimal media mix allows you to reach your target groups with pinpoint accuracy. Regardless of the medium, newspaper, Internet or mobile – our product family offers you a customised cross-media presence.

Formats

1-1-seite 1/1 Page
Mon-Fri € 34.171,63
1-1-seite 1/1 Page
Sat-Sun € 43.138,66
1-2-seite-quer 1/2 page landscape
Mon-Fri € 17.085,82
1-2-seite-quer 1/2 page landscape
Sat-Sun € 21.569,33
1-4-seite-eckfeld 1/4 page
Mon-Fri € 11.167,20
1-4-seite-eckfeld 1/4 page
Sat-Sun € 14.097,60

Target group Readership

Men
40%
Women
60%
Adults, 30-59 years
51%
Net household income over € 3.000
55%
Consumer strenght upper third
53%

Key figures

Frequency
Mon-Sun daily
Copy price
Mon-Fri € 1.60, Sat € 1.70, Sun € 2.10
Paid circulation*
Mon-Sun: 68.866
Total reach**
306.000

Sources: *IVW I. Q. 2020, **ma Tageszeitungen 2019

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin

Braunschweiger Zeitung

Braunschweiger Zeitung, with the total reach (including online) of its regional editions and the HarzKurier, is the number one newspaper in southern Lower Saxony.

It is a leading publication which, as a citizen newspaper, seeks dialogue with its readers and shapes public opinion with good journalism. Whether in the form of news, background reporting or expert analysis, Braunschweiger Zeitung offers its readers reliable information on politics, business, culture, sport and local affairs.

On Saturdays, the weekend supplement and an extensive column section also appear, attracting attention with numerous special forms of advertising in the job, car and real estate markets.

Our numerous print services are ideally complemented across the media by our service portals and magazine and news portals, as well as our mobile and out-of-home range. A presence on our platform helps you maximise your reach of relevant target groups on all channels.

Readership Braunschweiger Zeitung

Women
43%
Men
57%
Adults, 30-59 years
41%
Net household income over € 3.000
48%
Consumer strenght power upper third
42%

Sources: ma 2019 tz

Key figures

Frequency
Mon-Sat daily
Copy price
Mon-Fri € 1.60, Sat € 1.90
Sold copies IVW I/2020
106.830
Total reach ma Tageszeitungen 2018
283.000

Sources: IVW I. Q. 2020, ma Tageszeitungen 2019

Formats

1-1-seite 1/1 Page
€ 39.784,80 (Mon.-Fri.)
1-1-seite 1/1 Page
€ 45.381,60 (Sat.)
1-2-seite-quer 1/2 page landscape
€ 19.892,40 (Mon.-Fri.)
1-2-seite-quer 1/2 page landscape
€ 22.690,80 (Sat.)
1-4-seite-eckfeld 1/4 page
€ 9.946,20 (Mon.-Fr.)
1-4-seite-eckfeld 1/4 page
€ 11.345,40 (Sat.)

All prices plus VAT. The price list No. 5, Regional Media, valid from 1.1.2020 applies. Other prices on request // mm price 4c: 15,07 (Mon - Fri), 17,19 (Sat)

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin

B.Z.

B.Z. belongs to Berlin like the TV tower and Victory Column. Since 140 years, it has been one of the city’s most distinctive trademarks. B.Z. reflects the soul of Berlin day after day, because B.Z. knows what moves the people of Berlin.

Five points in favour of B.Z.

  1. B.Z. offers 8 powerful classifieds and a unique marketplace.
  2. B.Z. publishes various special topics and offers numerous special formats.
  3. B.Z. is well known for having the fastest editorial team in town.
  4. B.Z. enjoys high credibility of its readership, which amplifies the advertising effect. This leads to a direct return on investment.
  5. B.Z. readers appreciate ads as informative and purchase stimulating.*

*best 4 planning 2019 I

Key Figures

Frequency
daily, except sundays and bank holiday
Copy price
€ 1.00
Paid circulation*
82,572 copies
Total reach**
242,000 readers

Sources: *IVW II. Q. 2020, **ma 2020 Tageszeitungen

Readership

Male
59%
Female
41%
Age 20 - 49
38%
at least medium education level*
58%
Employed
60%
Net household income € 2,500 or above
41%

Source: ma 2020 Tageszeitungen, *higher secondary education, higher secondary education certificate, higher vocational education certificate, university

Formats

mm-preis mm price
€ 11.30
1-1-seite 1/1 page
€ 20,848
1-2-seite-quer 1/2 page
€ 10,396
1000er-format 1000 format
€ 11,300

prices according to the price list no. 59, valid from 1 Jan 2020

Contact Person
Ulrike Beckers
Ulrike Beckers
Head of Advertising Berlin & Brandenburg
Berlin

B.Z. am Sonntag

Berlin’s biggest newspaper also offers you the capital’s most important national and local headlines on Sundays.

With its unique mix of information, entertainment, reports and an extensive sports supplement, B.Z. am Sonntag is ideal for the whole family. The Sunday newspaper, with its extensive pull-out sports supplement, the ideal reading for the whole family and ensures a peaceful breakfast-table atmosphere.

Key Figures

Frequency
Sunday
Copy price
€ 1.00
Paid circulation*
52,882 copies
Total reach**
197,000 readers

Sources: *IVW II. Q. 2020, **ma 2020 Presse II

Readership

Male
62%
Female
38%
Age 20 - 49
37%
at least medium education level*
60%
Employed
56%
Net household income € 2,500 or above
47%

Source: ma 2020 Presse II, *higher secondary education, higher secondary education certificate, higher vocational education certificate, university

Formats

mm-preis mm price
€ 5.33
1-1-seite 1/1 page
€ 9,834
1-2-seite-quer 1/2 page
€ 4,904
1000er-format 1000 format
€ 5,330

prices according to the price list no. 30, valid from 1 Jan 2020

Contact Person
Ulrike Beckers
Ulrike Beckers
Head of Advertising Berlin & Brandenburg
Berlin

Funke Media Group

News, stories and services on all channels – that’s what the daily newspapers of FUNKE MEDIENGRUPPE stand for. High-quality journalism is at the heart of our success and means that we are deeply rooted in the individual regions. The FUNKE daily newspapers achieve the highest regional coverage for dailies and this regional strength also makes them nationally relevant.

  • Reach: 3.13 million readers (source MA TZ 2019)
  • Total circulation: 989 thousand (source IVW I/2020)
  • including over 100 local editions

We continue to offer:

  • millions of readers of over 170 advertising papers (10.23 million copies distributed in 2019)
  • over 22.6 million unique users (Agof daily digital facts 07/2019)
  • 1.53 million radio listeners (ma 2019 Audio II)
  • more than 2.5 million Facebook fans
  • around 15 million people aged 14 and over live in the FUNKE distribution areas – that’s over 21% of the German population (ma 2019 TZ)

5 absolutely top locations
The Rhine-Ruhr, Berlin and Hamburg regions are the top 3 Nielsen metropolitan areas in Germany. Brunswick and Thuringia are two highly attractive, up-and-coming economic regions with numerous companies and a strong focus on research and innovation.

Formats

1-1-seite 1/1 page
420.903,25 € (Mon - Fri)
1-2-seite-quer 1/2 page landscape
210.685,48 € (Mon - Fri)
1-4-seite-eckfeld 1/4 page
116.385,63 € (Mon - Fri)

All prices plus VAT, from the Nr. 4 price list of Funke Media Group, from 01/01/2019.

Target group

Men
47%
Women
53%
Adults, 30-59 years
43%
Net household income over 3000 €
43%
Consumer strength upper third
38%

Sources: ma Tageszeitungen 2019

Key figures

Paid circulation IVW I/2020, Mo.-Sa. bzw. Mo.-So.
989.000
Copyprice
Mo-Fr.: 2,00 € Sat.: 2,20 €
Total reach ma 2019 TZ
3.128.000

Sources: IVW I/2020, ma Tageszeitungen 2019

Contact
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin

Funke Media NRW

Target group

Men
48%
Women
52%
Adults, 30-59 years
41%
Net household income over 3000 €
43%
Consumer strength upper third
39%

Sources: ma Tageszeitungen 2019

Key figures

Frequency
Mon-Sat, daily
Paid circulation IVW I/2020
450.277
Total reach ma 2018 TZ
1.444.000

Sources: IVW I. Q. 2020, ma Tageszeitungen 2019

Formats

1-1-seite 1/1 page
Mon-Sat € 205.788,00
1-2-seite-quer 1/2 page landscape
Mon-Sat € 102.894,00
1-4-seite-eckfeld 1/4 page
Mon-Sat € 58.462,00

Gross prices, eligible for contract and discounts, plus VAT.

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin

Hamburger Abendblatt

A city and its newspaper. A heart and a soul. Because the people of Hamburg want to know what’s happening in their city.

Hamburg and the Hamburger Abendblatt belong together – like wind and waves, like captain and crew, like mast and mainsail. A city and its newspaper. A heart and a soul. Because the people of Hamburg want to know what’s happening in their city. From housing and transport to refugees and referendums: whatever moves Hamburg is dealt with in the Hamburger Abendblatt – both in the printed edition and on abendblatt.de. Multifaceted and with a strong local focus, it reports on all aspects of the city; on its people and on their stories.

Not only on the Hamburg pages, but also in the culture, economy, sports, opinion and topic sections, the city on the river Elbe always stands in the centre. And at the weekend you get an extra portion of Hamburg: exclusive news, background reports and the versatile magazine mehr hamburg.

The Bergedorfer Zeitung/Lauenburgische Landeszeitung is the leading local information medium in the eastern metropolitan region of Hamburg. It is published every day in the municipal district of Bergedorf and in the southern parts of the districts of Stormarn and the Duchy of Lauenburg – with in-depth reports on events in Bergedorf, Vierlanden and Marschlanden, Reinbek, Glinde, Geesthacht, Schwarzenbek, Lauenburg and the neighbouring communities.

Put your promotional message to work here now!

Target group

Men
53%
Women
47%
Adults, 30-59 years
50%
Net household income over 3000 €
54%
Consumer strength upper third
59%

Sources: ma Tageszeitungen 2019

Key figures

Frequency
Mon-Sat daily
Copy price
Mon-Fri.: 1,90 € Sat.: 2,10€
Paid circulation IVW I/2020
154.379
Total reach ma 2018 TZ
434.000

Sources: IVW I. Q. 2020, ma Tageszeitungen 2019

Formats

1-1-seite 1/1 page
Mon-Fri € 58.481,28
1-1-seite 1/1 page
Sat € 73.942.12
1-2-seite-quer 1/2 Seite page landscape
Mon-Fri € 29.240,64
1-2-seite-quer 1/2 Seite page landscape
Sat € 36.970,56
1-4-seite-eckfeld 1/4 page
Mon-Fri € 14.620,32
1-4-seite-eckfeld 1/4 page
Sat € 18.485,28

All prices plus VAT. The price list No. 5, Regional Media, valid from 1.1.2020 applies. Other prices on request// mm price 4c: 18,46 (Mo. -Fr.), 23,34 (Sa.)

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin

International Media

Your marketing partner for international campaigns

In addition to marketing the German portfolio of Axel Springer and the Funke Media Group, the Media Impact International Sales division is also responsible for the marketing of international media.

The cross-media activities are concentrated in Eastern Europe in the countries of Poland, Slovakia, Hungary and Serbia (Ringier Axel Springer).

Some of Axel Springer Deutschland’s media services also appear abroad in the form of licensed editions (AUTO BILD, COMPUTER BILD).

Furthermore, Media Impact International Sales is responsible for marketing POLITICO, a joint venture of Axel Springer and POLITICO in the USA. POLITICO has become one of the most influential news sources in Brussels thanks to its unique perspective on European politics and its extensive portfolio of websites, newsletters, print newspapers and specialist services. Although www.politico.eu can be accessed in all countries, a newspaper is also available in Brussels, Berlin, London, Paris and elsewhere.

Please contact us for offers and further details on the international portfolio.

 

 

 

Contact Person
Leonie  Reinicke
Leonie Reinicke
International Sales
Berlin

FUNKE Media Thuringia

FUNKE Media Thuringia is the most visited website for high-quality journalism and communication services in the heart of Germany.

We are firmly established in our homeland and feel committed to the state and to its people. We are passionate about innovative ideas for Thuringia.

With the strong newspaper brands Thüringer Allgemeine, Ostthüringer Zeitung, Thüringische Landeszeitung and a diverse digital portfolio, we offer the people in our distribution area, the Free State and beyond a wide range of journalistic content.

Our three titles appear with 36 local booking units in 33 local editions for readers in Thuringia. With its diverse range of firmly established regional and local multimedia brand families, FUNKE Media Thuringia offers over 8 popular print, online and mobile brands.

Take advantage of our excellent reach to target your customers.

Target group

Women
46%
Men
54%
Adults, 30-59 years
41%
Net household income over 3.000 €
25%
Consumer strength upper third
20%

Key figures

Frequency
Mon-Sat, daily
Copy price
Mo-Fr.: 1,60 € Sat.: 1,80 €
Paid circulation*
208.480
Total reach**
661.000

Sources: *IVW I. Q. 2020, **ma Tageszeitungen 2019

Formats

1-1-seite 1/1 page
Mon-Sat 83,764.80 €
1-2-seite-quer 1/2 Seite page landscape
Mon-Sat 41,882.40 €
1-4-seite-eckfeld 1/4 page
Mon-Sat 20,941.20 €

All prices plus VAT. The price list No. 5, Regional Media, valid from 1.1.2020 applies. Other prices on request // Millimeterpreis 4c: 24.93 €

Contact Person
Ingo Günther
Ingo Günther
Head of Advertising Regionale Tageszeitungen
Hamburg
Lars Golde
Lars Golde
Senior Marketing Manager
Berlin

WELT Print

WELT stands for a broad range of print, digital and TV publications. WELT covers all journalistic formats – from news and opinions to documentaries.

Every story – whether in text, video, photo or live reports – follows the claim to inform reliably and user-oriented and to inspire our audience equally with passionate journalism, innovative products and the joy of experimentation.

 

WELT Print Total

WELT Print Total is the booking unit of WELT Print Working Day (DIE WELT Mon.-Sat.) and WELT AM SONNTAG including Kompakt edition.

WELT AM SONNTAG stands for outstanding journalistic competence and inspiration. On the one hand it is very close to the people and their daily life. On the other hand, it frequently presents powerful investigative stories from business and politics. It is the most important Sunday reading matter for sophisticated readers. Surprising background stories, up-to-date analysis, exclusive interviews and entertaining topics with high standards define the editorial spectrum.

This also includes analyses and forecasts from the financial sector, exciting sportsnews as well as exclusive reports concerning topics such as style and culture, real estate, travels and engineering.

In WELT AM SONNTAG Kompakt the content is arranged in a new way for a young, well-educated and urban taget group.

 

WELT Print Working Day is the booking unit of DIE WELT (Mon.– Sat.)

DIE WELT – the national daily is one of Europe`s leading newspapers and indispensable for national decision-maker campaigns. DIE WELT focuses on what represents the strength of a modern daily newspaper: the written word. More major topics, researched in greater depth and  commented in more detail – newspaper that fulfils today requirements.

In the departments of Politics, Business & Finance and Culture, DIE WELT offers clearly structured news, analyses and commentaries.

 

Key Data WELT Print Total

Publication
Mon.- Sat. + Sun.
Copy price
Mon.- Fri. 2,80€; Sat. 3,00€; Sun. 4,70€, Compact Edition: 3,00€
Sold copies*
479.951 copies (IVW I/2020)
Reach
1.490.000 readers (AWA 2020)
Decision makers
390.000 readers (LAE 2020)

WELT Print Total = DIE WELT + WELT AM SONNTAG incl. Kompakt editions

Key Data WELT Print Working Day

Publication frequency
Mon.- Sat.
Copy price
Mon.- Fri. 2,80 €, Sat. 3,00 €
Sold copies*
86.475 copies (IVW I/2020)
Reach
508.000 readers (AWA 2020)
Decision makers
246.000 readers (LAE 2020)

WELT Print Working Day= DIE WELT (Mon.-Sat.)

Rates WELT Print Total

1-1-seite 1/1 page
79.622,40 €
1-2-seite-quer 1/2 page
44.290,00 €
1-4-seite-eckfeld 1/4 page corner
31.310,40 €

WELT Print Total = DIE WELT + WELT AM SONNTAG incl. compact edition

Rates WELT Print Working Day

1-1-seite 1/1 page
44.352,00 €
1-2-seite-quer 1/2 page horizontal
24.100,00 €
1-4-seite-eckfeld 1/4 page corner
15.576.00 €

WELT Print Working Day= DIE WELT (Mon.-Sat.)

Readers WELT Print Total

Men
63%
Women
37%
30 to 59 years
49%
University-entrance exam, university
52%
Net household income above 3.000 €
64%
Socioeconomic status: level 1+2
47%
luxury oriented
27%

Source: AWA 2019, based on 1.670.000 readers WELT Print Total = DIE WELT + WELT AM SONNTAG incl. compact edition

Readers WELT Print Working Day

Men
60%
Women
40%
30 to 59 years
50%
University-entrance exam, university
55%
Net household income above 3.000 EUR
64%
Socioeconomic status: level 1 + 2
48%
luxury oriented
30%

Source: AWA 2019, based on 620.000 readers, WELT Print Working Day= DIE WELT (Mon.-Sat.)

Contact Person
Judith Umlauf
Judith Umlauf
Director Brand WELT AM SONNTAG / DIE WELT
Berlin
Sandra Metzner
Sandra Metzner
Senior Marketing Manager
Berlin
Alisha Trippelsdorf
Alisha Trippelsdorf
Junior Marketing Manager
Berlin
Annette Krause
Annette Krause
Marketing Manager
Berlin

WELT Digital

WELT Digital pools online, mobile and app presentations under a strong, multimedia brand standing for progressive, high-value and dynamic subjects on all channel.

 

WELT.de is available in different devices

 

WELT.de (online and mobile)

  • Video: WELT.de provides all important stories also as video and thus uses the power of Germany’s top TV news channel. Plus a media library with a unique range of features (instant restart, 360 player).
  • Live: WELT.de is always live, with the latest live tickers, live streams on breaking news or the current TV programme.
  • Orientation: WELT.de offers content orientation and has strong convictions as well as being diverse. Our contents are curated according to news and relevant interest areas – including various new features, such as NEWScheck and the summary for fast readers.
  • Community: Our community is part of WELT, as we have developed the product together with our users

 

News App (Smartphone App)

  • Whether politics, economy or multimedia – the news app of WELT provides you with news directly on your smartphone. Find out first what happens in the world
  • Clearly structured and compact, with fast access to the main functions, for example newsticker, video center and saved articles

 

WELT Edition (Tablet App)

  • Multimedia preparation of high-quality news for the modern (newspaper) reader.
  • The product was optimized for users who want to enjoy our contents on tablet and smartphone. Additional reports incl. impressive pictures from theme areas

 

Key Figures

Unique User*
24.03 million
Visits**
159.75 million
Page Impressions**
353.18 million

Source: *AGOF daily digital facts; basis: digital WNK 16+ (60.04 M), single month June, called on: 07/03/2020; **IVW June 2020

Target Group

Men
53%
Women
47%
20 - 49 years
53%
Employed
69%
HHNI of min. 4,000 €
28%
High Education
43%

Source: AGOF daily digital facts; basis: digital WNK 16+ (60.04 M), single month June, called on: 07/03/2020

Contact Person
Clemens v. Veltheim
Clemens v. Veltheim
Unit Manager BILD & WELT Digital Brand Management
Berlin

WELT Regional

The national quality newspapers DIE WELT, WELT AM SONNTAG and the respective compact editions complements its offer with regional editions. This also includes detailed reports on local politics, business and sporting events.

DIE WELT – the national quality newspaper is one of the leading daily newspapers in Europe. DIE WELT focuses on what constitues the strength of a modern daily newspaper: the written word. More major themes, more thoroughly researched and more extensively commented – newspaper as it must be today.

WELT AM SONNTAG is the market leader among quality Sunday newspapers and is considered one of the best designed newspapers in the world. At the same time, WELT AM SONNTAG is an writers’ paper that emphasises polished writing and sound arguments. Surprising background stories, up-to-date analysis, exclusive interviews and entertaining topics with high standards define the editorial spectrum.

Our regional editions:

  • DIE WELT & WELT AM SONNTAG Hamburg
  • WELT AM SONNTAG North Rhine-Westphalia
  • WELT AM SONNTAG Bavaria booking unit

Key Figures WELT Print Total

Frequency
Mon - Sat + Sun
Copy price
Mon-Fri: €2.70; Sat: €2.90; Sun: €4.40
Paid circulation*
416,389 copies
Total reach**
1,663,000 readers

Sources: *IVW II. Q. 2020, **ma 2020 Presse II

Key Figures WELT Print Working Day

Frequency
Mon - Sat
Copy price
Mon-Fri: €2.70; Sat: €2.90
Paid circulation*
68,098 copies
Total reach**
890,000 readers

Sources: *IVW II. Q. 2020, **ma 2020 Presse II

Key Figures regional editions

Booking unit Paid circulation* Total reach**
DIE WELT Hamburg 14,675 202,000
DIE WELT/WAMS Hamburg 46,710 315,000
WELT AM SONNTAG NRW 42,470 268,000
WELT AM SONNTAG Bavaria booking unit 21,020 86,000

Sources: *IVW II/2020, **ma 2020 Presse II

Contact Person
Gunda Petersen
Gunda Petersen
Head of Advertising North Rhine-Westphalia
Essen
Kirsten Meurers
Kirsten Meurers
Head of Advertising DIE WELT/WELT AM SONNTAG Hamburg
Hamburg
Lukas Wohlfarth
Lukas Wohlfarth
Head of Advertising South
Munich