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UHREN

The watch magazine of the ICON Group - in WELT AM SONNTAG

Since its launch in 2012, UHREN has stood for the fascination of mechanical watches, both in terms of content and appearance, and is aimed primarily at a masculine target group of decision-makers.

Under the editorial direction of Dr Philip Cassier, the magazine not only explores traditions, technical innovation and craftsmanship. The people behind the brands and in the workshops also play a major role. UHREN is dedicated to a profession that values tradition and innovation in equal measure, surprises with new perspectives and continues to do so with the highest level of expertise.

By addressing an expanded, affluent target group that now uses the magazine in the relaxed weekend situation at home, UHREN is experiencing a significant increase in performance.

Key Figures

Publication
20./21.04.2024, 16./17.11.2024
print run
150.000 copies
Format
255 mm x 335 mm, Adhesive binding
Distribution
Saturdays + Sundays | subscription & individual sale

Formats

2/1 Seite
48.700 €
1/1 Seite
29.400 €

All rates in euros plus VAT.

Contact

Carola Curio
Carola Curio
Publisher ICON GROUP
Hamburg
Eliette-Nabila Korte
Eliette-Nabila Korte
Senior Brand Managerin
Berlin
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The luxury brands of the ICON Group


Carola Curio
Carola Curio
Publisher ICON GROUP
Hamburg
Jacqueline Ziob
Jacqueline Ziob
Head of Brand Management / ICON / Mr ICON
Berlin
Eliette-Nabila Korte
Eliette-Nabila Korte
Senior Brand Managerin
Berlin
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Sunday is Bamsday!

BILD am SONNTAG stands for superb journalism, spotlighting already on Sunday the subjects spoken about in Germany during the week. Readers are treated to a canny mix of current political and entertaining topics, providing a well-structured overview of what’s going on.

The removable sports section, the heart of the paper in the centre of BILD am SONNTAG, appeals to readers with the latest match results and analyses, as well as emotional interviews and reports.

Every Sunday BILD am SONNTAG reaches 4,46 million readers*, and it is also Germany’s most quoted Sunday newspaper**.

* ma 2024 Pressemedien I
** Media-Tenor quotes – Ranking (Jan. – Dez. 2022)

Key figures

Frequency
weekly/ sunday
Paid Circulation*
461,721 copies
Total reach**
4,49 Mio.
Sources: *IVW 4/2024 sale total, **ma 2024 Presse I

Formats & Prices 2023

2-1-seite 2/1 page
€ 219,600
1-1-seite 1/1 page
€ 109,800
1-2-eckfeld 9/16 page
€ 83,900
1-2-seite-quer 1/2 page landscape
€ 75,500
1-3-seite-eckfeld 1/3 page portrait
€ 54,800
1-4-seite-eckfeld 1/4 page portrait
€ 41,800

Contact person

Edda Feldkamp
Edda Feldkamp
Director Brand BILD | BILD am SONNTAG
Berlin
Barbara Krebs
Barbara Krebs
Senior Marketing Managerin
Berlin
Antonia Aravena
Antonia Aravena
Lead Marketing
Berlin
Gerald Arendt
Gerald Arendt
Head of Marketing BILD | BILD am SONNTAG
Berlin
Christoph  Schmidt
Christoph Schmidt
Senior Marketing Manager | Leitung Markenkonzepte
Berlin
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ICON

The leading German-language style magazine

ICON is the leading style magazine in the German-speaking world, which has been able to interpret international style and elegance in a very special way since its founding in 2006, as an innovation leader, it has significantly enriched the supplement market in Germany.

For its adult readership, ICON presents the most captivating stories from the international world of style in a large format and high-quality classic magazine format, with a focus on the following topics: fashion, design, watches, jewellery, beauty, travel and various other areas of interest.

Alexandra Würzbach, editor-in-chief of ICON, and her team of distinguished journalists set new accents, continually introduce new perspectives, characterized by a clear stance and surprising inspirations – far removed from traditional gloss. Founder Inga Griese has assumed the role of publisher.

ICON is published in WELT AM SONNTAG* on Saturdays and Sundays.

Key Figures

Publication
9 times a year
print run*
210.000 copies
Format
255 mm x 335 mm
Distribution
as a supplement in WELT AM SONNTA
*Individual distribution key: Does not correspond to the total print run of WELT AM SONNTAG

Formats

2/1 page
61.300 €
1/1 page
35.000 €
1/3 page (high)
on request

All rates in euros plus VAT.

Contact

Jacqueline Ziob
Jacqueline Ziob
Head of Brand Management ICON / Mr ICON
Berlin
Eliette-Nabila Korte
Eliette-Nabila Korte
Senior Brand Managerin
Berlin
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Mr ICON

Lifestyle magazine for men

Mr ICON is an internationally successful luxury magazine that has been setting a new standard in the German-language men’s magazine market since 2018.

Published twice a year as a supplement in WELT AM SONNTAG on Saturdays and Sundays, Mr ICON presents a diverse range of topics that goes far beyond traditional photo shoots and product presentations.

Interesting personalities, current trends and luxury brands staged and portrayed in an unusual way – Mr ICON has its own signature and thus redefines the ICON standard for the purely masculine target group.

Key Figures

Publication
ET: 22./23.03.2025 | 25./26.10.2025
print run*
210.000 copies
Format
246 mm x 291 mm, Adhesive binding
Distribution
2 times a year as a supplement in WELT AM SONNTAG
*Individual distribution key: Does not correspond to the total print run of WELT AM SONNTAG

Formats

2/1 Seite
61.300 €
1/1 Seite
35.000 €
1/3 Seite* - hoch
on request

All rates in euros plus VAT.

Contact

Jacqueline Ziob
Jacqueline Ziob
Head of Brand Management ICON / Mr ICON
Berlin
Eliette-Nabila Korte
Eliette-Nabila Korte
Senior Brand Managerin
Berlin